You're about to get ads right before the movie at AMC too
You're going to see ads right before the movie at AMC Theatres from next month.
The cinema chain is adding a "platinum spot" in between the trailers and the film from July 1.
The move is part of an agreement with National CineMedia that will give AMC a slice of the revenue from these ads, which the company describes as "vital" to its post-pandemic recovery.
Rivals including Regal and Cinemark have been playing pre-show ads since 2019. AMC had held out over fears of alienating movie fans.
AMC said in a statement that its competitors had not suffered "any direct impact to their attendance. This is a strong indication that this NCM pre-show initiative does not negatively influence moviegoing habits."
AMC said last month it would start offering 50% off tickets on Wednesdays for members of its loyalty scheme in a bid to boost midweek attendance, alongside an improved selection of food and beverages.
Revenues fell 9% to $862 million in the first quarter for AMC, while attendance at US theaters fell 11%.
Total US box office takings stood at nearly $3.4 billion by the end of May, per Comscore data — 26% higher than the same period last year.
A $4.2 billion haul is being forecast by the data provider for period from the first weekend in May to the Labor Day weekend in early September, Screen Daily reported. That could beat 2023's " Barbenheimer" summer when ticket sales reached almost $4.1 billion.
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2 Reasons AMC Stock Is Soaring in June
Memorial Day weekend set moviegoing records, and a lot of the sales went to AMC as the largest theater chain. With many expected hit movies slated for release, management thinks it's turned a corner. AMC stock is still down year to date and the company has a lot to prove. 10 stocks we like better than AMC Entertainment › AMC (NYSE: AMC) is the largest movie theater operator in the world, but being the leader in a troubled industry hasn't done much for the company over the past few years. With the advent of streaming and residual fears from the pandemic, moviegoing just isn't what it once was and AMC continues to struggle. However, Memorial Day weekend was a boon for the company and AMC stock has been climbing. Let's see why and what it means for the future. Streaming from home has taken a toll on the box office, but there is still life left in theaters. Four of the top 10 highest-grossing films ever were released since the pandemic started, including Avatar: The Way of Water in the No. 3 spot and last year's Inside Out 2. People are still going to the movies. That fact was reinforced with a record Memorial Day weekend in May. Disney's live-action remake of Lilo & Stitch had the highest-ever four-day Memorial Day opening, and it was buttressed by a strong showing for Paramount's Mission: Impossible -- The Final Reckoning. Altogether, these two topped a blowout weekend with $326.7 million in domestic ticket sales, and Lilo & Stitch is already the second-highest-grossing domestic film of the year. Of course, that success trickled down to generate incredible financial results for AMC. Management said it set an all-time record for admissions revenue, food and beverage revenue, and total revenue for a weekend Memorial Day opening, and that the five-day stretch was the third-highest revenue for any five-day slot in more than 10 years. As for attendance, this was the highest-attended weekend and highest-attended five-day period of the year, both domestically and globally. Management didn't provide specific financial metrics for the weekend, so investors aren't likely to hear the nitty-gritty details until the second-quarter earnings release sometime in July or August. But management's update and optimism are boosting investor confidence. It's nice for the company to have a solid, record-breaking opening, but can it last? Management thinks so, and the market may be pricing that in. CEO Adam Aron said that after this weekend, AMC has turned a corner. "With many more potentially huge movies coming in June all the way through the end of 2025, and beyond that deeply into 2026 as well," he said, "we firmly expect to be enjoying a robust theatrical box office as we look ahead." Here's what to be excited about. Disney has a full slate of films coming out over the next few years, including the third film in the Avatar series. The first two are the highest-grossing and third-highest-grossing films ever, and the next film is slated for release this coming December. It also has the next Frozen film and other top franchises coming out soon. Warner Bros. has its own expected hits coming out, including a new Superman, and Comcast's Universal Studios has the next installment of Wicked and a new Shrek. Sequels to popular franchises can be big business. But the company is still reporting revenue declines and losses as of the 2025 first quarter. It will take some time to see if AMC has indeed turned a corner. As the price has increased in June, so has the short interest in AMC, hitting almost 15% of all outstanding shares. These investors are betting on this being a short-term boost and that the price will fall from this surge. Even though AMC stock is up 29% over the past month, it's still down 15% year-to-date. Unless the company releases incredibly strong earnings for the second quarter and keeps up its performance, the price jump may not last. Part of what's frustrating about that for investors is that many variables are beyond the company's control. It's up to film producers to create hit movies that bring viewers into theaters and to make the decision to keep them there long enough before they hit streaming services. That can be quite lumpy. You need to have real confidence in the future of the film industry and the resilience of theaters as a beckoning call for die-hard fans to want to invest in AMC's future, and for most investors, that time isn't now. Before you buy stock in AMC Entertainment, consider this: The Motley Fool Stock Advisor analyst team just identified what they believe are the for investors to buy now… and AMC Entertainment wasn't one of them. The 10 stocks that made the cut could produce monster returns in the coming years. Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you'd have $674,395!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you'd have $858,011!* Now, it's worth noting Stock Advisor's total average return is 997% — a market-crushing outperformance compared to 172% for the S&P 500. Don't miss out on the latest top 10 list, available when you join . See the 10 stocks » *Stock Advisor returns as of June 2, 2025 Jennifer Saibil has positions in Walt Disney. The Motley Fool has positions in and recommends Walt Disney. The Motley Fool recommends Comcast. The Motley Fool has a disclosure policy. 2 Reasons AMC Stock Is Soaring in June was originally published by The Motley Fool Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
21 hours ago
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You're about to get ads right before the movie at AMC too
AMC Theaters will show ads after the trailers starting July 1 in a bid to boost revenues. Rival chains including Regal and Cinemark have had pre-show advertising since 2019. Attendance at AMC's US theaters fell 11% in the first quarter. You're going to see ads right before the movie at AMC Theatres from next month. The cinema chain is adding a "platinum spot" in between the trailers and the film from July 1. The move is part of an agreement with National CineMedia that will give AMC a slice of the revenue from these ads, which the company describes as "vital" to its post-pandemic recovery. Rivals including Regal and Cinemark have been playing pre-show ads since 2019. AMC had held out over fears of alienating movie fans. AMC said in a statement that its competitors had not suffered "any direct impact to their attendance. This is a strong indication that this NCM pre-show initiative does not negatively influence moviegoing habits." AMC said last month it would start offering 50% off tickets on Wednesdays for members of its loyalty scheme in a bid to boost midweek attendance, alongside an improved selection of food and beverages. Revenues fell 9% to $862 million in the first quarter for AMC, while attendance at US theaters fell 11%. Total US box office takings stood at nearly $3.4 billion by the end of May, per Comscore data — 26% higher than the same period last year. A $4.2 billion haul is being forecast by the data provider for period from the first weekend in May to the Labor Day weekend in early September, Screen Daily reported. That could beat 2023's "Barbenheimer" summer when ticket sales reached almost $4.1 billion. Read the original article on Business Insider
Business Insider
a day ago
- Business Insider
You're about to get ads right before the movie at AMC too
You're going to see ads right before the movie at AMC Theatres from next month. The cinema chain is adding a "platinum spot" in between the trailers and the film from July 1. The move is part of an agreement with National CineMedia that will give AMC a slice of the revenue from these ads, which the company describes as "vital" to its post-pandemic recovery. Rivals including Regal and Cinemark have been playing pre-show ads since 2019. AMC had held out over fears of alienating movie fans. AMC said in a statement that its competitors had not suffered "any direct impact to their attendance. This is a strong indication that this NCM pre-show initiative does not negatively influence moviegoing habits." AMC said last month it would start offering 50% off tickets on Wednesdays for members of its loyalty scheme in a bid to boost midweek attendance, alongside an improved selection of food and beverages. Revenues fell 9% to $862 million in the first quarter for AMC, while attendance at US theaters fell 11%. Total US box office takings stood at nearly $3.4 billion by the end of May, per Comscore data — 26% higher than the same period last year. A $4.2 billion haul is being forecast by the data provider for period from the first weekend in May to the Labor Day weekend in early September, Screen Daily reported. That could beat 2023's " Barbenheimer" summer when ticket sales reached almost $4.1 billion.
