A Malayalee from Gujarat is shaking up Kerala BJP. Rajeev Chandrasekhar's un-Sangh poll campaign
As Kerala heads to the local body polls scheduled in December, before the all-important state elections early next year, the former Union minister is focusing on a campaign focused on 'Viksit Keralam' with Prime Minister Narendra Modi's schemes as its pivots while projecting a more inclusive perception of the BJP.
Thiruvanthapuram: When Rajeev Chandrasekhar became the BJP's Kerala chief in March, it was a break from the usual dyed-in-the wool Sangh background leader taking over the responsibility. Three months on, the businessman-turned-politician is moving ahead with a strategy visibly different from his predecessors.
Before his political career took flight in 2006, when he was elected to the Rajya Sabha representing Karnataka, Chandrasekhar had worked with tech companies, including Intel and Softech. He has a Bachelor's degree in electrical engineering and a Master's in computer science from the Illinois Institute of Technology in Chicago.
In 1994, after returning to India, he founded BPL Mobile, one of the country's earliest and largest mobile cellular networks. Nearly three decades later in 2021, he was appointed Minister of State for Electronics and Information Technology, and Skill Development and Entrepreneurship. The BJP leader, however, lost to Shashi Tharoor last year in Thiruvananthapuram.
One of his first major events Chandrasekhar organised after taking over from K.Surendran was the launch of the 'Viksit Keralam convention' across the party's 30 organisational districts. A team of over 600 functionaries, dubbed Team Vikasita Keralam, oversaw the campaign, which targeted the ruling Left Democratic Front (LDF) and the opposition United Democratic Front (UDF) over alleged misgovernance.
At the State Office Bearers meeting of BJP's 'Team Vikasita Keralam' held today at Mararji Bhavan in Thiruvananthapuram.
Senior party leaders and key functionaries from across the state participated in the meeting, which focused on sharpening organizational strategy and… pic.twitter.com/QqXaWqz1bE
— Rajeev Chandrasekhar 🇮🇳 (@RajeevRC_X) July 18, 2025
At the same time, they highlighted the Modi government's development schemes such as the Pradhan Mantri MUDRA Yojana aimed at providing easy access to credit for small business owners and the Pradhan Mantri Gram Sadak Yojana (PMGSY) that looks to improve rural road connectivity.
This month, Chandrasekhar expanded the effort further by setting up help desks in all district headquarters, reportedly the first in BJP, to ensure that awareness on central schemes reach every citizen.
'All BJP district and constituency offices will function as public service centres. This is not politics, the aim is to deliver development,' he said inaugurating the initiative last week, adding that these help desks will soon be available as an app on BJP workers' phones, enabling citizens to learn about and access various schemes or file complaints.
Political analyst and former journalist K.P. Sethunath highlighted that this was the first time that a technocrat was appointed as the Kerala party chief instead of a conventional politician. 'Earlier, the BJP state chief always had a core RSS background. Now, anti-minority rhetoric has been scaled down by them. They don't need the BJP to do it anymore; fringe elements will,' he told ThePrint.
Though Chandrasekhar has been not able to inculcate a Malayalee image, he said, the campaign might convince many to go for a change in the southern state.
Sethunath said the BJP campaign would target Kerala's urban middle class, particularly upper-caste and upper-class voters disillusioned with LDF and UDF. However, he added that the BJP might have to defend this campaign as its Viksit Bharat initiative is currently receiving setbacks due to its efficiency and outcomes.
The eroding Modi magic in the national level could also impact the party's prospects as Chandrasekhar's campaign was solely focussed on 'Modi vision' for India, he asserted.
BJP general secretary Renu Suresh said Chandrasekhar's appointment signaled the Centre's serious intent to grow in Kerala. 'He has close ties with the central government and understands their initiatives well. That helps in coordination,' she said, adding that the party's developmental focus aligns with his leadership.
Also Read: RSS to Raj Bhavan via Goa BJP, now amid 'Bharat Mata' image row—tracing Kerala Governor Arlekar's journey
Litmus test ahead
While heading the party's campaign, the first step for the Kerala BJP chief to prove himself is the upcoming local body polls. The party's focus on the local body polls was also visible on Saturday when Union Home Minister Amit Shah visited the state to address ward-level functionaries.
Currently, BJP controls two municipalities and 19 gram panchayats. Kerala has a total of 1,200 local bodies encompassing 6 municipal corporations, 87 municipalities, 14 district panchayats, 152 block panchayats, and 941 gram panchayats
Keeping Chandrasekhar close to him on the stage, Shah said the National Democratic Alliance (NDA) will contest in 21,000 locations and ensure its presence at every booth with more than 25 percent of the vote share. The pitch was Viksit Kerala, which, he said, would be impossible without the BJP and the NDA.
'The foundation of this vision rests on three key principles of Prime Minister Shri Narendra Modi ji: first, governance without corruption; second, no discrimination in the implementation of government schemes; and third, a commitment to Kerala's development, rising above vote bank politics,' Shah said.
Many party leaders said Chandrasekhar's arrival has energised grassroots workers. 'It was his idea to focus on grassroots cadre-building. Now, responsibilities have been clearly assigned to both new and old members,' said Renu. She also acknowledged that the party was previously seen as inactive between elections but is now increasing its public outreach ahead of the local polls.
In each booth, a three-member committee has been set up to ensure coordination and leadership roles for local cadres, a party functionary from Ernakulam said.
BJP general secretary Anoop Antony told ThePrint the party is aiming to capture power in Thiruvananthapuram and Thrissur municipal corporations, along with several municipalities and dozens of gram panchayats.
This confidence stems from BJP's performance in the 2024 Lok Sabha polls. Chandrasekhar improved the party's vote share in Thiruvananthapuram from 31.30 percent in 2019 to 35.52 percent, while actor-politician Suresh Gopi secured BJP's first-ever Lok Sabha seat from Thrissur.
Imprint on Kerala unit
On 12 July, the party appointed 10 vice-presidents, including former IPS officer R. Sreelekha, K.S. Radhakrishnan, C. Sadanandan Master, Advocate B. Gopalakrishnan, Shone George, M. Abdul Salam, K. Soman, K.K. Aneesh Kumar, C. Krishnakumar, and P. Sudheer. Four general secretaries were named: M.T. Ramesh, Sobha Surendran, Adv. S. Suresh, and Anoop Antony Joseph.
Three Christians—George, Joseph and secretary Jiji Joseph—were included in the BJP state committee members, signalling the party's long-term efforts to woo the community. Sobha Surendran, who had publicly criticised K. Surendran and was previously excluded from his core committee, has now been inducted as a vice-president and a core committee member.
Meanwhile, A.N.Radhakrishnan, a former state committee member who was recently embroiled in a 'half-price' scam, has been dropped.
BJP leaders told ThePrint that despite the reshuffle, internal tussles have been minimal. However, they acknowledged that a more 'inclusive' leadership profile is essential for electoral success. 'To come to power in Kerala, we need Christian and Muslim votes. While the Muslims remain reluctant, we are seeing a strong Christian participation, which should be reflected in leadership, too,' a senior party leader told ThePrint.
(Edited by Tony Rai)
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