Matrade records RM120mil in trade prospects from Korea Import Fair debut
KUALA LUMPUR: The Malaysia External Trade Development Corporation (Matrade) recorded over RM120mil in sales at the Korea Import Fair (KIF) 2025, held from 7 to 9 July at COEX, Seoul. This was Malaysia's first participation in the event.
In a statement, Matrade said the Malaysia Pavilion featured 12 companies and one government agency, making it the largest national pavilion at the fair. Malaysia's participation was larger than that of Indonesia, Thailand and Vietnam.
Building on this momentum, Matrade carried out promotional activities such as business matching, digital marketing, live streams with local influencers, and media outreach to raise Malaysia's profile and engage Korean buyers.
Matrade said these initiatives led to trade prospects exceeding RM120mil, more than double the RM60mil target.
It noted that Korean buyers showed strong interest in Malaysian jewellery, footwear, ICT services, apparel, tropical fruits, and food and beverages, reflecting growing demand for Malaysian products in the market.
Matrade chief executive officer Datuk Mohd Mustafa Abdul Aziz said the participation in KIF 2025 is part of the agency's broader strategy to unlock export opportunities through targeted international engagement.
He said the encouraging outcomes from this event reaffirmed the importance of strategic partnerships, focused promotional efforts and tailored business matching in creating new avenues for Malaysian exporters.
Mohd Mustafa also highlighted that Matrade's participation in KIF aligns with Malaysia's long-term vision of strengthening regional connectivity and expanding market access in Northeast Asia.
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