'Kaizer Chiefs bigger than Bafana' says Italian brand boss
Amakhosi, he said, are not only the biggest club in Africa, but are even bigger than the South African national team, Bafana Bafana.
The boss of Italy's legendary sports brand, Kappa, made the statement during the launch of the latest club jersey for the 2025/26 Betway Premiership season.
According to the Kappa SA leader, the Amakhosi fanbase deserves admiration for its loyalty and sheer scale.
Josephs believes the Soweto giants' influence reaches beyond football and into the very fabric of South African identity.
Surprisingly, the comments arrived soon after Bafana Bafana renewed public support following their semi-final finish at the 2023 Africa Cup of Nations. However, Joseph believes Kaizer Chiefs' cultural and commercial reach exceeds even that of the national side.
Kaizer Chiefs, despite recent struggles on the field, continue to dominate when it comes to brand power, shirt sales, and fan engagement. With millions of supporters across the country and beyond, Joseph insists the club's influence is simply unmatched.
Kaizer Chiefs transfers: Two players from Cape Town Ricky Joseph says Kaizer Chiefs are bigger than Bafana and all clubs in Africa. Image: Lorenz Kohler
'You know the truth is right now we believe we have got the biggest team in Africa,' said Joseph. 'Kaizer Chiefs is bigger than the national team, to be honest with you.'
Amakhosi fans not happy with new jerseys price
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