Freshworks joins McLaren Formula 1 team as official partner
has entered a multi-year agreement with
McLaren Racing
, becoming an official partner of the McLaren
Formula 1
Team. As part of the collaboration, McLaren has deployed Freshworks'
IT service management
(ITSM) tool,
Freshservice
, to streamline its global IT operations.
The integration of Freshservice is aimed at helping McLaren manage service requests during its race calendar, which involves operations across multiple global locations. According to the team, the AI-based solution is designed to reduce technical issues, enabling McLaren's IT staff to support trackside performance through faster and more reliable service delivery.
Freshworks branding will appear on McLaren's Formula 1 cars and team kits starting from the upcoming Belgian Grand Prix and will continue for the remainder of the 2025 season and beyond.
Zak Brown, CEO of McLaren Racing, said, 'Boosting our efficiencies off the track is a key factor in improving our performance on it. With industry-leading partners such as Freshworks, we're able to do just that, and I'm delighted to welcome them to the team.'
Dennis Woodside, CEO of Freshworks, added, 'We partner with McLaren Racing to optimise their IT operations, enhancing their critical support for winning performance. Our enterprise-grade solutions are designed for ease of implementation, use, and configuration, accelerating McLaren IT's capabilities with AI. We're proud to deliver intuitive software that directly supports their mission to eliminate complexity on and off the track.'
McLaren Racing was established in 1963 and has participated in Formula 1 since 1966. The team has won 21 Formula 1 world championships and continues to compete across multiple series, including INDYCAR, Formula E, F1 Academy, and sim racing.
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