Skint ITV finds This Morning & Loose Women a BUDGET new home in ‘far cry from plush life stars are used to'
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ITV Daytime has found a budget new home after it was savaged by cuts.
The department is ditching its swanky West London HQ White City in favour of the basement of a former hospital.
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The Sun can reveal ITV Daytime has landed a deal with Covent Garden venue The Hospital Club
The Sun can reveal bosses have landed a deal with Covent Garden venue The Hospital Club - which closed in 2020 due to the pandemic.
Lorraine, This Morning and Loose Women will all be filmed in the venue's basement of the four story building.
A source said: "ITV are on a major budget saving mission and have landed a new deal to film ITV Daytime at what was The Hospital Club.
"It's quite apt really as I'm sure they hope the move to the former hospital will breathe some life into their programme budgets.
"All three of their main shows, Lorraine, This Morning and Loose Women will be based there... in the basement where there's a state of the art studio."
"The changes are needed to keep up with the ever evolving world of TV but it's a far cry from the plush life stars have become accustomed to at White City."
An ITV source said: "We have always said that when the changes to our daytime schedule take place in 2026 that these programmes will find a new home. The new studio is not yet confirmed and when it is we will obviously communicate that news to our staff first"
Speaking about the cuts last month, Loose Woman Nadia Sawalha called the shake up "brutal".
She said on her YouTube channel: "What's been brutal, absolutely brutal, over the last week, honestly I feel tearful about it, is that hundreds of people... are going to be made redundant out of the blue, these are all the people behind the scenes that support us in every way."
The shake up comes as streaming officially overtook cable and broadcast TV use in May.
Kay Burley joins This Morning in TV return after departure from Sky News
Some 44.8 percent of TV viewership was through the newer media platforms.
It compares with 20.1 percent watching terrestrial TV — known as broadcast — and 24.1 percent tuning in to cable such as Sky.
It is the first time streamers have surpassed the combined total of their rival categories.
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