mySalam ignites Merdeka spirit at Karnival 3K Petra Jaya
Held in Samariang, Kuching, it attracted nearly 3,000 visitors, offering a platform for fostering unity and social support, especially for the Sarawak community.
Karnival 3K Petra Jaya was officiated by Deputy Prime Minister II and Energy Transition and Water Transformation Minister Datuk Seri Fadillah Yusof.
It symbolised the government's efforts to strengthen financial, health, and welfare protection for the people, in line with the Malaysia Madani aspiration that emphasises societal development focusing on well-being, inclusivity and resilience.
Also present at the event were Deputy Minister in the Premier's Department (Law, MA63 and StateFederal Relations, and ADUN N7) Datuk Sharifah Hasidah Syed Aman Ghazali, Finance Ministry Secretary General of Treasury Datuk Johan Mahmood Merican, Great Eastern Takaful CEO Shahrul Azlan Shahriman, Malaysian Takaful Association CEO Mohd Radzuan Mohamed, and Head of mySalam Syuhaib Ithnin.
Since its implementation in 2019, Great Eastern Takaful, as the administrator of the mySalam scheme, has disbursed a total of RM1.25 billion in claims to 1.74 million individuals.
This figure reflects a continued commitment to supporting those in need, particularly the B40 group.
Beyond cash benefits and health protection, the scheme also plays a vital role in enhancing financial awareness and risk management among low-income communities.
'Karnival 3K is not just about aiding, but also about sharing information, enhancing accessibility, and creating opportunities for communities to holistically improve their quality of life.
'It reflects our ongoing efforts to support the Madani government's vision of building a more resilient, financially literate, and physically and mentally healthy society. We believe protection is not just a certificate, but a form of social support that can truly transform lives,' Syuhaib said in a statement.
Karnival 3K also featured various high-impact activities for the community. In the area of finance, financial literacy sessions were conducted to enhance understanding and skills in financial management.
Additionally, the government Perlindungan Tenang Vouchers (PTV) worth RM30 each to two million eligible Malaysians amounting to over RM60 million in total.
Targeting the same segment, the carnival also served as a promotional platform to encourage PTV redemption for improved protection coverage. These vouchers can be redeemed starting Sept 1, 2025, enabling recipients to participate in suitable takaful protection plans, including death benefits as an added value to the existing mySalam coverage.
Focusing on health, free health screenings were also provided by the Skim Peduli Kesihatan untuk Kumpulan B40 (PeKa B40), including basic check-ups and blood tests for visitors to assess their health condition.
This initiative aims to raise awareness in the aspect of health amongst the public and encourage early detection of diseases, especially non-communicable diseases that are increasingly prevalent among the B40 group.
In efforts to support those in need, 140 food baskets were donated to selected underprivileged families.
Sponsored by Great Eastern Takaful, Malaysian Takaful Association (MTA), and Mydin Kuching, this contribution symbolises care and compassion for less fortunate communities.
Beyond immediate assistance, the initiative also fosters empathy and solidarity within society, reinforcing the spirit of togetherness.
These activities were not only entertaining but also helped strengthen bonds among local communities while igniting a sense of patriotism in conjunction with the National Day celebration.
The carnival was organised in collaboration with the Malaysian Takaful Association and the P194 Parliamentary Office to ensure the benefits offered were effectively delivered to the target groups. –TMR
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