'Kingdom' box office collection Day 15: Vijay Deverakonda starrer struggles amid 'Coolie', 'War 2' release; Collections see sharp decline on Thursday
Vijay Deverakonda
's 'Kingdom', which hit theatres on July 31, seems to be losing steam at the box office. The spy action drama has been facing an uphill battle in recent days, especially with massive releases like Rajinikanth's 'Coolie' and Hrithik Roshan and Jr NTR's 'War 2' taking over the prime spots in cinemas.
This fierce competition has pushed 'Kingdom' to the sidelines, resulting in a drastic drop in its earnings.
According to early estimates from Sacnilk, Kingdom managed to collect just Rs 2 lakh on Thursday, August 14, its 15th day in theatres. This marks one of the lowest single-day earnings for the film, which hasn't crossed the Rs 1 crore mark on any day since its second Sunday. On Day 11, the film earned Rs 1.15 crore, but the numbers took a steep dive soon after.
The second Monday brought in Rs 0.47 crore, followed by Rs 0.43 crore on Tuesday, and Rs 0.27 crore on Wednesday.
With Thursday's early estimate of Rs 2 lakh, the total box office collection for 'Kingdom' now stands at Rs 51.94 crore.
Theatre occupancy
On August 14, 'Kingdom' recorded an overall Telugu occupancy of just 16.15%. Morning and afternoon shows saw no footfall at all, while evening shows drew 14.07% and night shows peaked slightly at 18.23%.
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Such figures indicate that the film is struggling to hold audience attention amidst the dominance of newer, high-profile releases.
The sharp drop in both collections and occupancy signals that the film's theatrical run may be nearing its end unless it finds renewed momentum over the weekend.
About 'Kingdom'
Directed by 'Jersey' fame
Gowtam Tinnanuri
, the movie tells the story of Surya, who is an undercover police constable in Sri Lanka, looking to dismantle a smuggling syndicate while reconnecting with his estranged brother.
It stars
Vijay
Deverakonda, Bhagyashri Borse, Satya Dev, and Ayyappa P Sharma in key roles.
DISCLAIMER: The box office numbers in this article are compiled from our proprietary sources and diverse public data. While we strive for accuracy, all figures are approximate unless explicitly mentioned, offering a fair representation of the project's box office performance. We are open to feedback and suggestions on toientertainment@timesinternet.in.
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