'Holy grail' anti-ageing cream shoppers 'can't live without' is £19 cheaper than Boots

North Wales Live

24-06-2025

Elizabeth Arden's premium skincare products have long been a favourite among beauty enthusiasts, thanks to their high-performance formulas. Now, for a limited time, one of their most popular moisturisers, which shoppers claim makes them look 'half their age', is available with a 50% discount, saving nearly £20 on the RRP.
The Visible Difference Refining Moisture Cream Complex, usually priced at £39, has been reduced to £19.50 from June 22-30. This makes it cheaper than Boots, where it's still full price.
The price cut comes as the retailer slashes prices across its entire Visible Difference range in preparation for the summer season.
This rich, emollient cream is designed to deeply hydrate and rejuvenate the skin. Its formula works by creating an occlusive barrier that locks in moisture, helping to prevent water loss throughout the day.
The result is a complexion that feels nourished, smooth, and supple, with a noticeable improvement in texture and radiance. Packed with skin-loving ingredients, the cream is said to absorb quickly without leaving a greasy residue, making it suitable for all skin types - including those with dry, sensitive, or eczema-prone skin, reports the Manchester Evening News.
Other popular anti-ageing creams include the No7 Future Renew Night Cream, priced at £34.95. It features a world-first peptide technology and was one of the retailer's top-selling products for 2023. Alternatively, the Olay Regenerist Day Face Cream & Serum 2in1, usually priced at £30, has been reduced to £15 at Boots.
However, with more than 300 highly rated reviews and a loyal customer base that has been purchasing this item year after year, we expect the Elizabeth Arden cream to be a highly sought-after product. One customer, now 80 years old, who started using the cream in her 40s, claims it has remarkable anti-ageing properties.
She said: "I've been using Visible Difference since my mid 40's. I'm now 80 and have very few, and very small wrinkles. No-one can believe I'm 80. I would recommend visible difference to anyone."
Another long-time customer revealed that after 50 years of using it daily, people are still astonished when they learn her age. "I have been using this product for over 50 years. It has definitely helped my skin look younger. People couldn't believe how old I was," they said.
Even those with sensitive skin have given it positive reviews, noting how the cream calms redness, improves texture, and hydrates the skin without causing irritation. A reviewer, who has been using the product for 14 years, commented: "I've been using this product for over 14 years now and I love it! I have sensitive skin and this cream is perfect for me. I haven't had any allergic reactions from using this moisturiser."
Despite the overwhelmingly positive reviews, one customer had some reservations about the amount of fragrance used, although they were generally pleased with the results: "The cream works quite well. I thought that there was a bit too much fragrance to it. Overall happy!" Another commented: "I love this cream, the smell and the texture is awesome. The only thing I don't like is the heavy jar it comes in, very hard to travel with. A pump container would be better! Otherwise it's perfect."
However, skincare enthusiasts generally adore it. Another user shared: "I've been using this face moisturiser for over 10 years now and it's my holy grail item. I have sensitive dry skin and have tried other creams way more expensive but always come back to this one because it's what my skin loves. It's light and hydrating. I cannot live without this and I hope this is never discontinued. I've been using it for over 40 years. Have minimal wrinkles. Won't start the day without it," another loyal customer wrote.
The current 50% discount reduces the price to £19.50 (usually £39), making it a great time to stock up, or to try the Visible Difference cream for the first time. The offer includes the full range, from the Moisturising Eye Cream and Skin Balancing Exfoliating Cleanser to the Good Morning Retexturizing Primer here.