Costco fans love Kirkland products except for a standard household item: 'Absolute garbage product'

Daily Mail​

22-04-2025

Costco's Kirkland Signature is more than just a generic brand — shoppers revere the private label's products with near cult-like adoration.
For years, fans have praised hundreds of household and grocery items: its popular rotisserie chicken, vodka, trash bags, stretch wrap, and men's underwear have all drawn obsessive praise.
But despite the massive goodwill paid toward Kirkland Signature, some products are comparative duds, according to shoppers on the internet.
One item in particular keeps showing up in Reddit threads and product reviews for all the wrong reasons: the toilet paper.
Across forums and comment sections, shoppers have complained that it sheds excessive lint and feels cheap.
'Costco said "up yours,"' one commenter joked. 'Both figuratively and literally.'
The widely available two-ply option comes in bulk packaging — 30 rolls that add up to 380 sheets per roll for $25.
But according to a number of reviews, the value might not be worth the trade-off.
Even shoppers on the product's review page have panned the toilet paper.
'Absolute garbage product,' the top-rated comment on Costco's webpage said.
'It's so thin that the sheets can tear apart randomly and just shred.'
Multiple shoppers also allege that the product's quality has faltered since before the pandemic.
'Have used it for years, but it's now awful,' another commenter said in a separate Reddit thread. 'Wish Costco would step up its game!'
The toilet paper is a surprising supposed oversight for the massively popular members-only store.
Kirkland Signature has built a massive fanbase online, roping in customers with bargain-basement deals and dupe-like quality.
Shoppers have posted social clips of Lululemon pant look-alikes, dupes Chick-Fil-A chicken, and even Hoka-esque sneakers.
Costco has announced plans to open several new stores in the US this year
Other Costco products that have received expert approval include the award-winning Kirkland Signature Coastal Cheddar Cheese.
Recently Slice Soda, a lemon-lime soda originally described as 'Pepsi's answer to Sprite' became a hit after it appeared on Costco shelves again for the first time in fifteen years.
But even if shoppers purchase clothes, grocery items, or toilet paper that they don't like, Costco has a secret sauce that also keeps customers coming back for more shopping.
The brand has an expansive return policy that allows shoppers to return items, even if they're half consumed.
'We guarantee your satisfaction on every product we sell, and will refund your purchase price,' the brand said, with a few minor exceptions.
Plus, shoppers love the ever-changing food court that features the iconic $1.50 hot dog.
The policies has kept customers coming back to the store for years, even when the brand raised its membership prices last year.
Despite the higher consumer price, Costco is opening a handful of new stores in 2025 because it sees continuing growth in its future.
southern grocery chain H-E-B, didn't immediately respond.