Chocolate lovers rush to Aldi as supermarket launches £3.99 dupe of viral ‘Dubai chocolate'
Now available in Aldi stores across the UK, the 100g bar promises a rich and indulgent experience—without the luxury price tag.
The treat features creamy pistachio layers and crunchy kadayif pastry, all wrapped in silky milk chocolate. Inspired by a viral hit that exploded on social media, the chocolate has already caused a stir online.
AldiUK teased the launch on Facebook, writing: 'THIS IS NOT A DRILL. The Dubai Style Chocolate Bar lands in store tomorrow! Will you be picking one up.'
Fans flooded the comments with excitement. One wrote: 'More temptation.'
Another added: 'You knocked it out of the park with this. Absolutely amazing.'
A third asked: 'Hey dear Aldi, are these a special or permanent fixture? Xx'
The chocolate is part of Aldi's Specialbuys range, meaning once it's sold out, it may not return.
With no buying limit, shoppers are expected to stock up quickly.
This isn't the first time retailers have tried to cash in on the Dubai chocolate craze.
Lidl's JD Gross version flew off shelves, and Waitrose offers a similar pistachio white chocolate bar for £2.75. Morrisons stocks its own version—Bolci Dubai Chocolate—for £5.
The trend shows no signs of slowing down, as chocolate lovers continue to seek out these premium-style treats at lower prices.
If you're keen to try one, it's worth getting to your local Aldi early to avoid disappointment.
As word spreads, demand is expected to spike.
To get the best deal, savvy shoppers are encouraged to compare prices using online tools like PriceSpy, Google Shopping, or Idealo.
These platforms let you check price histories and spot deals across retailers.
SAVE MONEY AT ALDI
Grabbing hot Specialbuys like this chocolate bar is just one way to save at Aldi.
The discount chain frequently tops Which? rankings for the cheapest supermarket, offering consistent value for everyday essentials.
In April, a typical basket of 79 items cost an average of £135.95 at Aldi—cheaper than rivals including Lidl and Tesco.
Bargain hunters should also keep an eye out for Aldi's red sticker items, usually marked down in the morning.
These offer major discounts on products close to their sell-by date or with minor packaging damage.
Aldi's budget-friendly alcohol selection is another way to save, with own-brand options often coming in much cheaper than big-name labels.
Don't forget about Too Good To Go 'Surprise Bags', available in selected stores.
These offer a low-cost mix of near-date groceries that would otherwise go to waste.
How to save money on chocolate
We all love a bit of chocolate from now and then, but you don't have to break the bank buying your favourite bar.
Consumer reporter Sam Walker reveals how to cut costs...
Go own brand - if you're not too fussed about flavour and just want to supplant your chocolate cravings, you'll save by going for the supermarket's own brand bars.
Shop around - if you've spotted your favourite variety at the supermarket, make sure you check if it's cheaper elsewhere.
Websites like Trolley.co.uk let you compare prices on products across all the major chains to see if you're getting the best deal.
Look out for yellow stickers - supermarket staff put yellow, and sometimes orange and red, stickers on to products to show they've been reduced.
They usually do this if the product is coming to the end of its best-before date or the packaging is slightly damaged.
Buy bigger bars - most of the time, but not always, chocolate is cheaper per 100g the larger the bar.
So if you've got the appetite, and you were going to buy a hefty amount of chocolate anyway, you might as well go bigger.
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