Beyoncé Wins First Emmy for N.F.L. Halftime Show
Beyoncé won a Primetime Emmy Award for outstanding costumes for variety, nonfiction or reality programming alongside five collaborators for 'Beyoncé Bowl,' her N.F.L. halftime performance that streamed live on Netflix on Christmas Day during a game between the Houston Texans and the Baltimore Ravens.
The award was one of several announced on Tuesday by the Television Academy in juried categories that recognized creative achievement in animation, costume, emerging media programming and motion design.
For juried categories, entrants are screened and evaluated by a panel of professionals with the possibility of one, more than one or no one winning an award. 'As a result, there are no nominees but instead a one-step evaluation and voting procedure,' a news release from the Television Academy said. The honors will be presented next month at the Creative Arts Emmy Awards ceremony in Los Angeles.
Beyoncé's 13-minute western-themed performance — which took place in Houston, her hometown — showcased songs from her latest album, 'Cowboy Carter,' including '16 Carriages,' 'Blackbird' and 'Ya Ya,' and was a precursor to her world tour.
Her performance, which was part of Netflix's first foray into live professional football streaming, drew an audience of 27 million, according to Nielsen. It also led to the hashtag #BeyonceBowl outranking #Christmas on X, according to Netflix.
For her work on 'Beyoncé Bowl,' the pop superstar is also nominated for two additional Primetime Emmys for outstanding directing for a variety special and for outstanding variety special.
Before this win, Beyoncé had received several other Emmy nominations: four for her 2019 'Homecoming' film, two for her 2016 'Lemonade' HBO special, one for her 'On the Run' HBO special with her husband, Jay-Z, in 2014, and one for her Super Bowl halftime show from 2013.
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