Meta pulls fake AI ad featuring Jamie Lee Curtis after actor called out Zuckerberg
Jamie Lee Curtis leveraged her 6.1 million Instagram followers to urge Mark Zuckerberg to pull a false AI-generated advertisement, and it worked.
Less than two hours after the Oscar-winning actor took to the social media platform with an open letter to Zuckerberg asking him to remove a fake commercial using her likeness, its parent company, Meta, did just that.
'It worked! Yay internet! Shame has it's [sic] value,' she wrote in the comment section of her original Instagram post less than two hours after it went up on Monday, May 12. 'Thanks all who chimed in and helped rectify!'
The Chronicle has reached out to the Menlo Park-based Meta for comment.
Curtis' initial post aimed to catch the attention of Meta's billionaire founder, who she said she hoped would encourage his team to address her concerns and remove the advertisement.
'It's come to this @zuck,' Curtis wrote. 'Hi. We have never met. My name is Jamie Lee Curtis and I have gone through every proper channel to ask you and your team to take down this totally AI fake commercial for some bulls— that I didn't authorize, agree to or endorse.'
She shared a screenshot of Zuckerberg's Instagram profile and a photo of the advertisement in question along with her words. The post was set to Aretha Franklin's 1985 song 'Integrity.'
'I tried to DM you and slide on in, but you don't follow me so I've had to take to the public instaverse to try to reach you,' she explained. 'This (MIS)use of my images (taken from an interview I did with @stephruhle during the fires) with new, fake words put in my mouth, diminishes my opportunities to actually speak my truth.'
Curtis mentioned in her post this morning that she was advised to ask Zuckerberg directly for help with this matter, and that she 'long ago deleted Twitter' and didn't know any other way of reaching him.
The Academy Award winner deactivated her X account last November in protest of its owner, Elon Musk.
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