EBANX: Recurring Pix to unlock streaming and SaaS access for up to 60 million new consumers in Brazil

Korea Herald

17-06-2025

CURITIBA, Brazil, June 17, 2025 /PRNewswire/ -- Pix Automático, the new recurring payments feature within Brazil's popular instant payment system, has just launched. Introduced by the Central Bank of Brazil in 2020, Pix is already used by 91% of the country's adult population. With Pix Automático, global digital companies, particularly subscription-based providers, are expected to broaden their reach to new consumers in Brazil.
EBANX, a global technology company specializing in payment solutions for emerging markets, is already integrated with Pix Automático and ready to connect its merchants to the new feature starting today. Global streaming platforms and SaaS companies are among the first merchants to integrate the new feature into their checkout pages through EBANX's solution.
Over 170 million consumers use Pix, according to the Central Bank of Brazil. At the same time, 60 million Brazilians don't have credit cards. This way, Pix Automático improves accessibility and unlocks new revenue potential. For companies that depend on recurring payments and currently rely solely on credit cards, the launch of Pix Automático opens up a significant growth opportunity in Brazil.
According to Payments and Commerce Market Intelligence (PCMI) data in EBANX's study Beyond Borders 2025, Pix Automático could unlock over USD 30 billion in online recurring payments within two years. " The new recurring feature of Pix is the key to democratizing access to subscription services, enabling unprecedented financial control to millions of Brazilians," says Eduardo de Abreu, VP of Product at EBANX.
E-commerce growth
With the new recurring feature, Pix is projected to surpass credit cards as the most widely used payment method in Brazilian digital commerce by the end of 2025. The system is already the fastest-growing payment method for online purchases, considering emerging markets in Latin America, Africa, Southeast Asia, and India, with an annual growth rate of 35% through 2027, per PCMI's projections.
This growth is related to today's launch. " Sectors with low Pix participation in transaction volume should experience a change in the coming years," projects Abreu, from EBANX. For SaaS and streaming companies, Pix accounts for 13% and 2% of all online volume transacted, respectively. The average across all verticals is 40%. These two sectors are still dominated by credit cards, with shares of 79% for streaming companies and 86% for SaaS.
" Card volume is not expected to decline in sectors where recurring payments are key, but instead to grow alongside the overall market," states the VP of Product at EBANX. According to PCMI, Brazilian e-commerce is expected to grow by 40% over the next two years, representing an additional USD 167 billion in online purchase volume.
ABOUT EBANX
EBANX is the leading payments platform connecting global businesses to the world's fastest-growing digital markets. Founded in 2012 in Brazil, EBANX was built with a mission to expand access to international digital commerce. Leveraging proprietary technology, deep market expertise, and robust infrastructure, EBANX enables global companies to offer hundreds of local payment methods and streamline cross-border payments across Latin America, Africa, and Asia. More than just payments, EBANX drives growth, enhances sales, and delivers seamless purchase experiences for businesses and end-users alike.