Lorraine takes subtle swipe at ITV after BBC job cuts 'nobody has a job for life'

Daily Record

16-07-2025

Lorraine Kelly appeared to take a swipe at ITV during her show on Wednesday morning as she discussed the recent job cuts at the BBC and the axing of Nadiya Hussain's show.
During Wednesday's show, Lorraine Kelly seemingly took a sly dig at ITV while chatting about the ongoing cuts at the BBC.
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The conversation centred around recent developments within the BBC, highlighting John Torode's reported departure from MasterChef and the cancellation of Nadiya Hussain's cooking series.
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Lorraine remarked: "I tell you what, it's not a good week for the BBC because Bake Off's Nadiya won Bake Off, a lovely girl who has been on the show many times. She's not happy at all."
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A short snippet from Nadiya on Paul Carrick Brunson's podcast was aired, where she expressed her frustrations about the broadcaster's decision.
The celebrated cook shared: "They'll keep you, 'till you're of no use to them and I think that's what happened, there's going to be a point where they're not going to need you anymore and the second you don't fit the box, they have a neat little box, when you don't fit that box anymore, there's no space for you."
Displeased with the BBC's actions towards Nadiya, Lorraine underscored the precarious nature of the entertainment industry, reports the Express.
She said: "It's strange, isn't it? The whole thing is just baffling to me, it really is."
Lorraine continued describing the anomalous situation, especially as Nadiya's shows had performed well, remarking: "Somebody that is doing very well, Nadiya did brilliant shows for them, they rated very well, everybody seemed very happy."
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With an apparent nod towards the recent retrenchment at ITV, Lorraine added: "Nobody's got a job for life though, we know that, especially not in television, we know that."
Lorraine quickly moved on from the discussion of job cuts, following the recent updates from ITV.
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From next year, her show will be broadcast for only 30 weeks annually as part of the network's sweeping alterations.
Additionally, her programme will be cut down to a 30-minute slot, while Good Morning Britain will enjoy an extra half hour of airtime.
Commenting on these developments, Kevin Lygo, director of ITV's media and entertainment division, remarked: "Daytime is a really important part of what we do, and these scheduling and production changes will enable us to continue to deliver a schedule providing viewers with the news, debate and discussion they love from the presenters they know and trust, as well as generating savings which will allow us to reinvest across the programme budget in other genres."