From Soundwaves to Silicon: How Ritz Media World delivers next-gen brand campaigns
That spark became Ritz Media World (RMW), an agency built on audio campaigns that became cultural earworms and earned industry trust.
From Radio Waves to Digital Frontiers
By the mid-2010s, audience attention was shifting. While radio still carried magic, digital channels, immersive technology, and data-led campaigns were becoming essential. Ritz Media World embraced change, evolving from an audio-specialist to a multi-platform, technology-powered marketing agency.
Today, its integrated service suite spans:
Digital Marketing : SEO, performance marketing, social media strategy, paid media.
: SEO, performance marketing, social media strategy, paid media. Creative Design : Brand identity, campaign creatives, packaging, and high-impact visuals.
: Brand identity, campaign creatives, packaging, and high-impact visuals. Content Marketing : Blogs, films, influencer collaborations, and branded storytelling.
: Blogs, films, influencer collaborations, and branded storytelling. Experiential Marketing : Event strategy, design, and production for exhibitions, activations, and launches.
: Event strategy, design, and production for exhibitions, activations, and launches. Public Relations : Media outreach, reputation management, thought leadership.
: Media outreach, reputation management, thought leadership. Technology-Led Solutions: Generative AI design, AR/VR/MR experiences, holographic displays, gesture & voice recognition, projection mapping, IoT, robotics, gamification, and 3D anamorphic content.
Innovation at the Core
Ritz Media World's evolution reflects a deliberate move toward immersive, interactive, and globally benchmarked marketing solutions. Its portfolio now includes:
AI-powered creative development for campaigns, events, and brand storytelling.
for campaigns, events, and brand storytelling. Metaverse platform launches and NFT design & deployment .
and . Hyper-realistic digital twins for product showcases and brand experiences.
for product showcases and brand experiences. Sustainable, green-tech-driven event and marketing production .
. Multi-city and multi-channel brand activations integrated with real-time digital engagement.
A Culture of Reinvention
What sets RMW apart is its proactive approach to transformation. Over the last five years, the agency has:
Built in-house AI/ML and Web 3.0 marketing expertise .
. Integrated emerging display and interactive technologies into brand campaigns.
into brand campaigns. Developed data-backed audience engagement systems for more measurable outcomes.
Looking Ahead: Year 18 and Beyond
For Ritesh and Satvinder, the journey is just entering its most exciting phase. The roadmap includes:
Expanding AI-powered creative labs for rapid, data-led campaign creation.
for rapid, data-led campaign creation. Scaling AR/VR brand experience studios for immersive product launches.
for immersive product launches. Building global innovation partnerships to bring world-class solutions to Indian and international markets.
'We've gone from writing radio scripts to writing algorithms,' says the Ritz Media World Team. 'But at the heart of it, we still do what we've always done, understand people, and tell stories that connect. The mediums change, but the mission doesn't; we create impact. Whether through a jingle, a digital ad, or a holographic brand launch, our goal is to leave a lasting impression.'
About Ritz Media World
Founded in 2008, Ritz Media World is a full-service marketing and communications agency blending creativity with emerging technologies. From award-winning audio campaigns to AI-powered activations, Ritz Media World delivers end-to-end, measurable brand solutions that push the boundaries of possibility in marketing.
Media Contact:
Ritz Media World – Noida, India
📞 +91-7290002168
🌐 www.ritzmediaworld.com
Note to the Reader: This article is part of Hindustan Times' promotional consumer connect initiative and is independently created by the brand. Hindustan Times assumes no editorial responsibility for the content.
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Hindustan Times
3 days ago
- Hindustan Times
From Soundwaves to Silicon: How Ritz Media World delivers next-gen brand campaigns
Noida, August 15, 2025: Seventeen years ago, in a small café in Noida, two young visionaries, Ritesh Malik and Satvinder Kaur, sketched an idea on a napkin. Their goal wasn't to conquer every marketing medium, but to master one: turning radio into a brand's most powerful storyteller. Founded in 2008, Ritz Media World is a full-service marketing and communications agency. That spark became Ritz Media World (RMW), an agency built on audio campaigns that became cultural earworms and earned industry trust. From Radio Waves to Digital Frontiers By the mid-2010s, audience attention was shifting. While radio still carried magic, digital channels, immersive technology, and data-led campaigns were becoming essential. Ritz Media World embraced change, evolving from an audio-specialist to a multi-platform, technology-powered marketing agency. Today, its integrated service suite spans: Digital Marketing : SEO, performance marketing, social media strategy, paid media. : SEO, performance marketing, social media strategy, paid media. Creative Design : Brand identity, campaign creatives, packaging, and high-impact visuals. : Brand identity, campaign creatives, packaging, and high-impact visuals. Content Marketing : Blogs, films, influencer collaborations, and branded storytelling. : Blogs, films, influencer collaborations, and branded storytelling. Experiential Marketing : Event strategy, design, and production for exhibitions, activations, and launches. : Event strategy, design, and production for exhibitions, activations, and launches. Public Relations : Media outreach, reputation management, thought leadership. : Media outreach, reputation management, thought leadership. Technology-Led Solutions: Generative AI design, AR/VR/MR experiences, holographic displays, gesture & voice recognition, projection mapping, IoT, robotics, gamification, and 3D anamorphic content. Innovation at the Core Ritz Media World's evolution reflects a deliberate move toward immersive, interactive, and globally benchmarked marketing solutions. Its portfolio now includes: AI-powered creative development for campaigns, events, and brand storytelling. for campaigns, events, and brand storytelling. Metaverse platform launches and NFT design & deployment . and . Hyper-realistic digital twins for product showcases and brand experiences. for product showcases and brand experiences. Sustainable, green-tech-driven event and marketing production . . Multi-city and multi-channel brand activations integrated with real-time digital engagement. A Culture of Reinvention What sets RMW apart is its proactive approach to transformation. Over the last five years, the agency has: Built in-house AI/ML and Web 3.0 marketing expertise . . Integrated emerging display and interactive technologies into brand campaigns. into brand campaigns. Developed data-backed audience engagement systems for more measurable outcomes. Looking Ahead: Year 18 and Beyond For Ritesh and Satvinder, the journey is just entering its most exciting phase. The roadmap includes: Expanding AI-powered creative labs for rapid, data-led campaign creation. for rapid, data-led campaign creation. Scaling AR/VR brand experience studios for immersive product launches. for immersive product launches. Building global innovation partnerships to bring world-class solutions to Indian and international markets. 'We've gone from writing radio scripts to writing algorithms,' says the Ritz Media World Team. 'But at the heart of it, we still do what we've always done, understand people, and tell stories that connect. The mediums change, but the mission doesn't; we create impact. Whether through a jingle, a digital ad, or a holographic brand launch, our goal is to leave a lasting impression.' About Ritz Media World Founded in 2008, Ritz Media World is a full-service marketing and communications agency blending creativity with emerging technologies. From award-winning audio campaigns to AI-powered activations, Ritz Media World delivers end-to-end, measurable brand solutions that push the boundaries of possibility in marketing. Media Contact: Ritz Media World – Noida, India 📞 +91-7290002168 🌐 Note to the Reader: This article is part of Hindustan Times' promotional consumer connect initiative and is independently created by the brand. Hindustan Times assumes no editorial responsibility for the content.
Time of India
08-08-2025
- Time of India
Top 9 Online Marketing Certification Courses to Grow Your Career in 2025
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Prepare you to adapt quickly to evolving marketing trends. Support your transition into specialized roles like digital marketing or content strategy. List of the best marketing certification courses available online 1. Future of Marketing & Branding Masterclass Live Events Cost of course: Rs. 4,999 (one time) Course format: Online, self-paced Duration: NA Course includes: Full life-time access, certificate of completion Quantum Marketing: Apply technologies like AI, AR, and Web 3.0 to differentiate your brand in a crowded market. Apply technologies like AI, AR, and Web 3.0 to differentiate your brand in a crowded market. Neuroscience of Branding: Explore how consumer brains respond to branding and how to build deep, lasting brand connections. Explore how consumer brains respond to branding and how to build deep, lasting brand connections. The Future of Marketing: Discover how to merge AI-driven tools with traditional marketing for stronger results. Discover how to merge AI-driven tools with traditional marketing for stronger results. Branding in the Metaverse: Learn to navigate virtual spaces and develop multi-layered brand experiences. Learn to navigate virtual spaces and develop multi-layered brand experiences. Disruptive Innovation: Understand how to create and scale new market categories through smart branding. Understand how to create and scale new market categories through smart branding. Digital Communication Strategies: Master how to cut through digital noise and engage audiences effectively. Marketing leaders and senior executives overseeing large teams and strategic initiatives. Digital marketers looking to integrate innovative tools with conventional methods. Product and brand managers seeking to enhance their strategy and brand visibility. Executives at the C-suite level (CEOs, COOs, CMOs) wanting a deep dive into modern marketing leadership. Senior professionals in marketing refining their approach to branding and digital engagement. 2. 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Looking to boost your career in the fast-paced world of digital marketing Online marketing certification courses in 2025 offer you the perfect opportunity to gain cutting-edge skills and stay ahead in a competitive industry. Whether you are a beginner or a seasoned marketer, these courses cover everything from foundational digital marketing concepts to advanced strategies tailored for today's digital from industry leaders like Seth Godin, Neil Patel, and Pam Moore through masterclasses that explore performance marketing, branding, sales strategies, and more. Dive into specialized programs such as the Digital Marketing Certificate from the University of Pennsylvania or Google's Fundamentals of Digital Marketing for a comprehensive understanding of the latest tools and techniques. Plus, practical courses like WordPress Website Development equip you to build and manage your own digital presence. Empower yourself with these expert-led certifications and take your marketing career to new heights in David AakerThe Future of Marketing & Branding Masterclass is tailored for professionals aiming to stay ahead in the dynamic world of marketing and branding. This course explores how modern technologies and trends, such as AI, VR, disruptive innovation, and sustainability, are reshaping the industry. It focuses on blending traditional and digital marketing approaches, maintaining profitability while supporting sustainability, and using branding to lead emerging categories and social initiatives. Designed with a practical approach, the course includes sessions led by industry experts, featuring hands-on tools, interactive discussions, and real-world case studies. Participants will gain the skills to implement these strategies directly in their MukeriPerformance Marketing for eCommerce Brands is a practical and results-driven course that teaches you how to scale any eCommerce brand to ₹1 crore per month using a proven performance marketing framework. Led by Zafer, who has helped multiple Indian brands scale to 7-8 figures through his FAST scaling system, this course breaks down everything from META ads setup to creative strategy, landing page optimization, and advanced scaling tactics. Through a combination of actionable insights, templates, and real-world examples, this course equips you with the strategies used by high-performing eCommerce brands. You'll gain access to 50+ ad scripts, swipe files, campaign structures, and optimization techniques that have already generated crores in GodinStep into the world of cutting-edge marketing with the Modern Marketing Masterclass by Seth Godin, designed to equip you with the essential tools and strategies needed to thrive in today's fast-paced digital landscape. This course delves deep into the core principles of modern marketing, including permission marketing, audience engagement, and the art of creating impactful brand stories. You'll explore how remarkable ideas spread, the strategic power of community building, and how to identify and cater to the Minimum Viable Audience (MVA) as a sustainable growth model. With a strong focus on affiliation and status, the course also emphasizes creating value-driven content that fosters loyalty and PatelStep into the future of digital marketing with the Digital Marketing Masterclass by Neil Patel, a comprehensive program designed to equip you with the full spectrum of digital marketing. From mastering advanced SEO and content marketing to implementing high-converting social media strategies, performance marketing, and conversion rate optimization (CRO). This course empowers learners to build impactful digital platforms that combine data-driven insights with storytelling, trust-building, and simplified communication. Through Neil Patel's expert guidance, you'll gain hands-on knowledge of positioning, campaign execution, consumer behaviour insights, and analysis, ensuring your strategies are not just creative, but strategically optimized for Anu KhanchandaniThis is a practical and hands-on course tailored specifically for startup founders, marketing teams, and entrepreneurs who want to drive business growth through cost-effective, high-impact strategies. From designing a robust sales funnel to leveraging SEO, social media, automation, and content marketing, this course provides you with all the essential tools to attract, convert, and retain customers, without breaking the bank. Participants will learn how to optimize each stage of the customer journey, from awareness to conversion and beyond, using a smart blend of organic and paid strategies. The course also covers content creation, systematic scheduling, and guest posting to help startups stand out in crowded MooreThe Digital Marketing Masterclass by Pam Moore is a comprehensive and hands-on program designed to equip professionals with the most relevant skills and strategies in today's rapidly evolving digital marketing space. Led by industry veteran Pam Moore, a globally recognized digital transformation and social media expert with over 25 years of experience, this course offers in-depth learning through real-world case studies, expert insights, and interactive sessions. Covering key areas such as SEO, content strategy, brand development, social media marketing, and data-driven campaign optimization, this masterclass is ideal for anyone looking to build a robust foundation in digital SomaniThis comprehensive course takes you from beginner to proficient in developing e-commerce websites using WordPress and WooCommerce. Whether you are looking to launch your own online store, offer professional web development services, or gain technical expertise to complement your marketing skills, this course equips you with all the tools and knowledge you need. You'll get hands-on experience with everything from domain and hosting setup to building and customizing websites using WordPress themes, plugins, and the Elementor page builder. Learn how to install and configure WooCommerce, manage products, set up payment gateways, offer discounts, and enhance site performance using key plugins like Yoast Fundamentals of Digital Marketing by Google is a beginner-friendly course designed to equip you with essential digital marketing skills for today's fast-evolving landscape. This 40-hour program offers 17 comprehensive modules covering key topics like content creation, social media, SEO, email marketing, video marketing, AI tools, and data analytics. Whether you are looking to grow your career, promote a business, or simply understand how digital marketing works, this course gives you practical knowledge backed by real-world examples and exercises. You'll learn at your own pace and earn a recognized certificate to showcase on LinkedIn and Google Skillshop upon Digital Marketing Certificate Program from the Wharton School is a comprehensive online program designed to equip professionals with the most in-demand marketing skills in today's digital-first world. Through a series of expertly crafted courses developed by Wharton's renowned marketing faculty, you will learn to master omni-channel marketing, data-driven decision-making, customer-centric strategies, and social media analytics. The curriculum covers key areas including digital strategy, customer relationship management, marketing analytics, and how to make your ideas go viral. By completing the four required courses, you will earn a respected Digital Marketing Certificate that demonstrates your ability to navigate and lead in the ever-evolving marketing Anyone interested in learning marketing skills can enrol: beginners, students, professionals, business owners, and entrepreneurs. No prior experience is required for most beginner-friendly Common topics include SEO, social media marketing, content marketing, email marketing, marketing analytics, paid advertising, and e-commerce Course duration varies widely, ranging from a few hours to several weeks or months, depending on the depth and certification level.
India Today
31-07-2025
- India Today
Mark Zuckerberg says AI glasses are the future, people without them will be at a disadvantage
If Mark Zuckerberg has his way, the next big tech revolution won't happen on a phone screen; it'll be perched on your nose. In Meta's secondquarter earnings call, the CEO expanded on the bold claims he'd made earlier in a blog post about 'superintelligence', saying that wearable glasses would become the main way people interact with AI in the years to come. Those who don't have them, he suggested, will eventually be left continue to think that glasses are basically going to be the ideal form factor for AI, because you can let an AI see what you see throughout the day, hear what you hear, [and] talk to you,' Zuckerberg told investors. The next step, he explained, is adding displays to those glasses, a move that will 'unlock more value', whether that comes as a full holographic display in Meta's upcoming Orion AR glasses or a more discreet screen in lightweight, everyday AI eyewear.'I think in the future, if you don't have glasses that have AI, or some way to interact with AI, I think you're probably [going to] be at a pretty significant cognitive disadvantage compared to other people,' he added. Meta has been leaning into this vision for a while. Its partnership with RayBan has already given the world a pair of AIenhanced smart glasses capable of snapping photos, recording video, playing music and even answering questions about what you're looking at. The recent collaboration with Oakley has added a sportier option to the lineup. What began as a bit of a novelty has now turned into a surprise commercial success. Sales of the RayBan Meta glasses more than tripled year-on-year, according to eyewear giant for Zuckerberg, this is only the beginning.'This is what we've been maxing out with Reality Labs over the last 5 to 10 years, basically doing the research on all these different things,' he glasses, though? For one, they fit naturally into people's lives. Unlike bulky headsets, they're discreet and already widely accepted. Zuckerberg pointed out that many of us wear them daily – and that was true of smartphones too, before anyone realised they wanted a small computer in their Meta chief also hinted that the next era of devices may be something none of us have thought of yet, but for now, glasses are the clear frontrunner.'The other thing that's awesome about glasses is they are going to be the ideal way to blend the physical and digital worlds together,' he said. 'So the whole Metaverse vision, I think, is going to end up being extremely important, too, and AI is going to accelerate that.'The Orion AR glasses, Meta's nextgeneration prototype, aim to go far beyond the current RayBan model with immersive holographic displays and smarter AI tools. While the road ahead for wearable computing may still have a few hurdles – battery life, weight, social norms – Zuckerberg's comments suggest he sees them as essential for what's coming if his prediction comes true, a pair of AIpowered glasses may soon be as necessary as a smartphone – the sort of device you'll need just to keep up.- Ends
