I'm a makeup artist – my ‘go bag' and simple 4-minute routine is a must for anyone with toddlers
A CELEBRITY makeup artist has revealed her simple four-minute routine that will be a saviour to toddler mums.
Jamie Genevieve, 31, owns a multi-million pound makeup brand - VIEVE - and has painted the faces of celebs including Drew Barrymore.
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Ever since she shot to fame on social media, the cosmetics queen - real name Jamie Grant - has shared her top cosmetics tips with her army of followers..
The Glasgow influencer has amassed 985,000 subscribers on YouTube and 1.3million Instagram followers over the years.
Since having her daughter Romy almost two years ago, she's admitted that her own self-care time has become more limited.
In a recent video, she revealed the "toddler mum makeup" routine she swears by - and other parents are loving it.
She joked: "All the people that said 'good luck getting your makeup done when you've got a toddler', you were right. But I figured it out.
"I've got a makeup bag, it's called my Go Bag, and I have figured out a makeup that takes like four minutes and it's really nice.
"I'm going to cheat today because Romy's not here, but just know that when I do this makeup, I'm usually wrestling my daughter from stealing all my things.
"I remember doing makeup with Romy in her carrier, a tiny wee baby, a sleeping baby. And I was like, look at me. Yeah, obviously it was f***ing easy [then]."
Jamie started off with a pricey £135 BIOEFFECT EGF serum which she hailed as "absolutely bonkers" for how good it is, although we're sure a cheaper alternative would suffice.
For foundation, she then "keeps it really light" with her own-brand Skin Nova Complexion Balm mixed in with serum.
I'm a 34-year-old mum and tried the unrecognisable make-up trend - people say I look like a new person
"It turns into this kind of watery tint, but it is so good", she says.
"It is so sheer, which makes it really easy. Just fresh and nice and it feels obviously like skincare."
Next, she adds concealer to "wherever she needs it" for some extra coverage before patting on cream bronzer to give her face some dimension and a blush balm to "add radiance to her cheeks".
She adds: "I bring it right up, like really close to under my eyes and it hides eye bags."
Jamie then adds her Nova Glow Liquid Light highlighter before turning her attention to her eyebrows with a Benefit brow pencil to "sketch in" the missing parts at the end and a brow gel to set them in place.
She continues: "And then I've just been wearing mascara and because I don't have any other eye makeup on, I just do a really nice coat that gets them looking long and dark, but not massive."
Nearing the end of her routine, Jamie then adds some lip balm and liner.
She says: "It's not fussy at all, is it? It's just really nice.
"I really do think it's all in the cheeks and the lips. And a little bit of setting spray.
"No matter how much makeup you're wearing, setting spray makes all the difference.
"And then sometimes a powder, sometimes I don't. If you love powder or you're oily, go for it.
"If you're not, leave it. But that's the makeup. So fast and easy. It looks really lovely."
"This is my toddler mum makeup. I hope it helps the toddler mum in need.
"I love doing this makeup at the weekends, especially when we're out doing activities and things and we're getting family photos because I do like having something on, but I'm not really arsed about it being glam."
Toddler mums react
Jamie's makeup tutorial racked up more than 490,000 views.
One mum gushed: "This look effortless and stunning!!"
A second wrote: "I've recently discovered the go bag too! Simple stuff but I know what I'm grabbing."
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A third added: "As a mum of 3 children one being 4 this is EVERYTHING! Thank you on behalf of all mums. I'm getting up 4 mins early."
And a fourth said: "Not even a mum and I'm stealing these tips for quick and easy work makeup!"
Other mums shared their own tips for getting ready with a toddler around.
One said: "I used to give my daughter a make up bag with empty products in it and that uses to help haha."
Meanwhile, another revealed: "I give my daughter a mirror and clean makeup brush and boom we do it together. I'm able to do make face."
Jamie was working on a beauty counter at Debenhams in Glasgow when she started posting on Instagram and YouTube.
She eventually quit her shop job to focus on her social media channels full time and travels the world promoting herself and her products.
Taking her success to the next level, Jamie sold a minority stake in her beauty brand Vieve for £5.5 million.
Only founded in 2020, the cosmetics line promotes veganism and cruelty-free products.
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They collaborate on everything, including her modelling shots for her bikini business. She has appeared in his films, they laugh together, cook together, go out together. He is completely her world. 'Her greatest sadness was he didn't get to have a father, which is why he has six godfathers, and Liz has always made sure that any man in her life knows he comes first. On her 60th birthday, of everything she has done, Damian remains her greatest achievement.' Like that dress fastened only with golden safety pins, Elizabeth Hurley has tenaciously held her world and her family together in the face of circumstances which could have floored a lesser mortal. At 60, she has emerged as a true woman of substance. Happy birthday, Elizabeth. The Ex Factor She may be loved-up with Billy Ray Cyrus, but there's been no end of drama when it comes to Liz's love life. Hugh Grant 18 Liz met Hugh Grant when she was 22 Credit: GETTY The pair met when he was 27 and she was 22 on the set of 1987 movie Rowing With The Wind. They have remained firm friends ever since. Steve Bing 18 Liz dated The Polar Express producer Steve Bing for 18 months in the early 2000s Credit: MEGA Liz dated The Polar Express producer for 18 months on and off in the early 2000s, before giving birth to their son Damian. Steve Nash 18 Basketballer Steve Nash dated Liz briefly in 2001 Credit: GETTY The Canadian basketball player dated Liz briefly in 2001. At the time, a representative for Steve described the duo as having 'just vibed'. Arun Nayar 18 The actress and Arun Nayar had two wedding ceremonies in 2007 Credit: GETTY The actress and the Indian heir had not one but two wedding ceremonies in 2007. Three years later, Liz announced their divorce. Shane Warne 18 Liz and Australian cricketer Shane Warne got engaged in 2011 Credit: GETTY Liz and the Australian cricketer got engaged in 2011, but split in December 2013. After his death, she called him her 'beloved lionheart'. Justin Theroux 18 Liz denied any romance with Justin Theroux Credit: GETTY Paparazzi pics with the actor sparked rumours of a relationship. However, Liz denied any romance between them. She's forever in fashion Ever since that Versace dress, Liz has barely put a foot wrong when it comes to her style choices Put a pin in it 18 This Versace gold safety-pin dress catapulted relatively unknown Liz into the limelight in 1994 Credit: GETTY It was the Versace gold safety-pin dress that catapulted the relatively unknown Liz into the limelight in 1994. Her gravity-defying outfit, which cost £3,000 at the time was, she said: 'The first incredibly expensive dress I'd ever put on in my life.' Pretty in pink 18 Stunning Hurley dazzling in a hot pink sequin dress in 1995 Credit: GETTY Liz dazzled again in this hot-pink, sequin, maxi-dress she wore to the 1995 César Awards in Paris. Pared-back make-up and coiffed hair completed the look. Mellow yellow 18 Liz looked vibrant as she was unveiled as the new face of Estée Lauder in a £2million deal in March 1995 Credit: GETTY This vibrant yellow Versace blazer and matching skirt marked a very different look for Liz as she was unveiled as the new face of Estée Lauder in a £2million deal in March 1995 – a role she still holds 30 years on. Animal magic 18 All eyes were on Elizabeth when she flashed her leopard print knickers while wearing a red Versace dress in 1998 Credit: G4BYTB All eyes were on Elizabeth when she flashed her leopard print knickers while wearing a red Versace dress with a thigh-high split to the wedding of millionaire film producer Henry Dent-Brocklehurst and model Lilikoi Maltese in 1998. All white on the night 18 Hurley donned in white at the Rocketman premiere in May 2019 Credit: GETTY Attending the Rocketman premiere in London in May 2019, the actress showed she was out of this world as she posed in a sequined white Versace suit paired with silver heels. Her marble-effect clutch bag added a pop of colour. Barely there 18 Earlier this year, Elizabeth showed off her incredible figure in a Celia Kritharioti form-fitting optical illusion gown Credit: GETTY Stepping out at the 2025 Vanity Fair Oscar Party in March, Elizabeth showed off her incredible figure in a Celia Kritharioti form-fitting optical illusion gown that was covered in crystals and made it look like she wasn't wearing a dress at all. Beach babe 18 Liz showed off her enviable shape in a skimpy red two-piece Credit: INSTAGRAM The actress showed off her enviable figure in a skimpy red two-piece from her hugely successful Elizabeth Hurley Beach in a collection of shots taken in Baglioni, in the Maldives, last month. If we looked this good in a bikini at almost 60, we would too!
