Topshop Teases New Relaunch Campaign — And It Stars Cara Delevingne

Elle

22-07-2025

The countdown is on: Topshop 2.0 is almost here — and for the big comeback, it's partnered with longtime brand muse Cara Delevingne.
The beloved high street brand, which is relaunching next month, has chosen Delevingne to be the face of its new era, casting her in its Autumn/Winter 2025 campaign shot by Bartek Szmigulski.
'To be asked to be part of the relaunch, it meant so much to me — and my teenage self, who remembers going into Topshop and really feeling like you could find anything you wanted,' Delevigne told ELLE UK.
To celebrate the partnership, the model has curated a special 30-piece Topshop edit, which will be available to shop on the newly relaunched website set to land on August 16. Among Delevingne's picks are a black-and-white faux shearling coat, a stand-out '80s-inspired jacket, and updated takes on Topshop's cult Joni and Jamie jeans.
'A lot of them are really fun pieces that I do feel like that you could wear and change up,' she explained. 'You could style them how you want, whether you wear all Topshop or you mix it with something vintage — it feels very eclectic, but also modern.'
The model is also working on a full capsule collection, set to launch for Autumn/Winter next year, the brand said.
Delevingne has a long history with Topshop, first appearing in a video to promote one of the Kate Moss x Topshop collaborations in 2010. She went on to walk in a number of Topshop shows during London Fashion Week, before landing a solo campaign for the high street giant in 2014, aged 21.
For Topshop, Delevingne was the obvious choice for the face of the brand. 'Cara is the perfect embodiment of the Topshop spirit—bold, creative, and unapologetically herself,' Managing Director Michelle Wilson said in a statement. 'This partnership is more than a campaign; it's a statement of intent as we reintroduce Topshop to the world.'
Last week, Topshop confirmed it would be returning to the catwalk for the first time in seven years, staging a fashion show at a 'landmark' setting in London to reveal its AW25 collection. The show will be followed by a street party, complete with live music, DJ sets and surprise guests from the London creative community, with both events open to the public.
The show will coincide with the relaunch of Topshop.com, with Topshop and Topman looks available to purchase right after they've debuted on the catwalk, alongside Delevingne's special edit.
Delevingne says there's 'something for everyone' in her edit, which is a mix of statement pieces and staples. But if she had to pick her hero buy? 'The updated Jamie jeans, those are my favourite,' she said. 'Skinny jeans are back!'
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