PCMC announces winners of Brand Design Competition for Hari Setu
The contest aimed to crowdsource a compelling and scalable brand identity for the project, which envisions an interconnected network of green spaces across the city.
After a rigorous evaluation by an eminent jury comprising senior ADI designers, PCMC officials, and stakeholders from the Harit Setu project, Prajwal Jaysing Dinde emerged as the winner.
Rohit Rajendra Ghodke was declared the first runner-up, while the second runner-up position was jointly awarded to Amol Sonu Dardi and Shaurya Bharadwaj. The Jury's Choice award was conferred upon Nasir Mehboob Shaikh.
The judging was conducted through a globally trusted, tech-enabled platform that ensured a transparent, anonymous, and bias-free process with role-based access, real-time tracking, and secure scoring mechanisms.
The jury evaluated the entries based on four parameters: brief comprehension and alignment (20%), concept and originality (40%), aesthetic value, execution quality and presentation (20%), and extendability of the idea across various media (20%).
PCMC will announce the final brand design at an official unveiling and award ceremony, and until then, all participants have been requested not to showcase their entries publicly, officials said.
A few key recommendations from the Jury included that both the second runners-up receive the full prize money. It also suggested that the selected brand designs may undergo further refinement. The Jury also suggested that PCMC may collaborate with the winners, in order of their ranking, for final detailing and implementation and lastly, ADI Pune Chapter will extend mentorship support for refining the selected identity and creating usage guidelines.
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