NPCI's RuPay strikes strategic deal with BookMyShow to expand market presence
RuPay has joined forces with BookMyShow to elevate the live entertainment experience for cardholders. This partnership unlocks exclusive perks such as early ticket access and reserved zones at major events like Sunburn 2025 and Lollapalooza India 2026. Additionally, users can enjoy tempting food offers while seamlessly navigating BookMyShow's digital platforms.
RuPay of NPCI RuPay, the card payment network from the National Payments Corporation of India (NPCI), has entered into a year-long partnership with BookMyShow and its parent company Bigtree Entertainment. The collaboration aims to offer cardholders added value at live entertainment events by combining digital and on-ground engagement with integrated payment options.With the live entertainment market growing steadily in India, the tie-up will give RuPay users access to benefits at upcoming events such as Sunburn 2025, Lollapalooza India 2026, and Bandland 2026. These include early pre-sale access, dedicated ticketing zones, food and beverage offers, merchandise privileges, fast-lane entry for top-ups, and lounge access at select venues.RuPay will also set up on-site interactive zones at some events to promote the brand and improve customer engagement.BookMyShow will support the initiative by integrating RuPay across its key digital touchpoints, including its homepage and post-transaction screens. This will guide users toward RuPay-linked offers and highlight the payment platform's role in supporting entertainment experiences.An NPCI spokesperson said, 'Entertainment and cultural experiences are a growing area of interest, especially for younger, digital-first users. We are building deeper engagement with our users by connecting with what resonates with them. Through this partnership, we aim to offer meaningful value by combining access, ease, and exclusive benefits.'
Samradha Tibrewala, Head – Partnerships and Revenue at BookMyShow, said, 'Live entertainment in India is evolving as audiences look for experiences that are more personalised and immersive. Our partnership with RuPay is a step toward making access and engagement more seamless for today's audiences.'
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News18
2 hours ago
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The Tamil-speaking population is quite high there, so naturally they're waiting to watch Coolie. As for War 2, the UK, Australia and New Zealand should bring good numbers." Not All Clashes Are Unhealthy Producer and film business expert Girish Johar feels that a clash often proves beneficial for exhibitors. 'Expectations surrounding both the films are huge. It will be a fantastic day for cinema lovers. Box office will be blazing all guns. There's ample space for multiple releases during a big holiday window. I believe that even in the Hindi-speaking northern market, Coolie will get sufficient space to perform. Down south, War 2 will also create some bit of noise. And looking at the pre-sales, I think War 2 will garner Rs 45+ crore on day one," he tells us. view comments First Published: Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. 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Time of India
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