Exclusive: Amouage Is The First Beauty Brand to Join Aura Blockchain Consortium
The perfume house on Monday announced its entry into the Aura Blockchain Consortium, established by LVMH, Prada Group, OTB and Richemont's Cartier as an alliance to leverage blockchain technology for greater traceability and transparency in luxury goods. Since 2021, the group has logged more than 50 million products from dozens of brands on its private blockchain, creating digital identities — known as digital product passports, or DPPs — for each item which consumers and regulators can access for information such as the product's provenance.
Amouage said its DPPs will be accessible via a QR code on the fragrance's packaging. Customers will get a unique certificate of ownership, as well as access to exclusive benefits such as personalised beauty routines and invites to community events. The brand, which has introduced refillable bottles, is also planning a programme to encourage refills, where the QR code could be scanned at a boutique or refill point and the DPP would be updated with details such as when, where and how the refill took place.
Founded in Oman in 1983, Amouage is the first beauty player to join the consortium, as well as the first brand from the Middle East. In February, L'Oréal took a long-term minority stake in the fragrance house. As of this month, all new products from Amouage will be integrated into Aura's blockchain, and by the end of the month, it will have added existing items produced in or before this year as well, the company said.
'This announcement represents several important milestones for Aura Blockchain Consortium, with a particular focus on venturing into a new vertical, and establishing a strong new footing in the Middle East luxury industry,' Lorenzo Bertelli, chairman of the Aura Blockchain Consortium and head of corporate social responsibility for Prada Group, said in a statement.
Beauty brands have been slower to adopt DPPs than fashion, but much like fashion, the beauty industry is encountering increased scrutiny over issues like the sourcing, sustainability and authenticity of its products. Some brands are starting to look for blockchain-based solutions. Earlier this year, French beauty brand Ulé, part of the Shiseido group, partnered with technology provider Arianee to create DPPs for its C-Bright Serum.
Starting in 2027, the EU will also begin to require many products to be enabled with a DPP as part of a broader push towards sustainability and corporate transparency, prompting companies to begin preparations.
Learn more:
Millions of Luxury Products Have Digital IDs. Is Anyone Using Them?
Brands are attaching the virtual identifiers to their products to comply with upcoming regulations, and see potential side benefits that could make for a better user experience — if they can get customers to notice.
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Business Insider
5 hours ago
- Business Insider
I ordered the cheapest breakfast combo at Denny's and IHOP. The food was similar, but the prices were not.
It turns out that, when it comes to breakfast, not all chains are created equally, especially if you're an early riser. In search of the best value and taste, I recently ordered the same affordable combo (two sausages, two pancakes, two eggs) at breakfast chains IHOP and Denny's. They've always seemed quite similar to me, but I found myself shocked when I paid dramatically different prices in each place for near-identical meals. I also learned a frustrating lesson about timing — it really is everything. I started at Denny's, where the pancakes were massive and the sausage links tiny I arrived at a Denny's in Queens, New York, at 7 a.m. on a weekday. I was the only customer aside from a small family. My order was the cheapest meal on the Denny's menu, which proved to be the Everyday Value Slam. It consists of two eggs cooked however you like, bacon or sausage, and a choice of two pancakes, two slices of French toast, or a biscuit and gravy. 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Fast Company
7 hours ago
- Fast Company
11 strategies for navigating career plateaus
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Noel D'Costa, managing partner of enterprise solutions, DXC Technology Tackle Avoided Tasks to Reignite Growth Follow your avoidance. Most times, you hit a plateau after you become too good—the irony. When I hit my plateau, it was because the system I was working in became too stable. The deploys were smooth, and the team didn't need hand-holding. Nothing felt new; there was no tension, no stretch. I spent 90% of my time doing things I was great at. It felt more like maintenance instead of growth. I decided to do something I avoided and dreaded: handling customer complaints. It is convenient to let the customer care department handle customer complaints. This was my starting point. I delved into user frustrations from the support logs. I started reading comments, replaying sessions, and sitting in on support calls. Hearing the pain behind the metrics we present proved how much my work shaped people's experience. 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Nani Vishwanath, consultant & facilitator, The Courage Collective Leverage Assessments to Identify Career Paths When facing a career plateau, I took a Birkman assessment and found it very valuable. This assessment has high internal validity, meaning that at different points in your life, there's a high likelihood that you'll get the same results. This is important as it is a tool that you can refer back to later on in your professional journey. It looks both at the types of careers that will work for you and at the characteristics of different job environments that will help you excel. As part of the process, you work with a coach to analyze the results and to use them to help with essential tasks like updating your résumé and LinkedIn profile to highlight core findings from the assessment that would make you attractive as a candidate. I was able to use this assessment to improve how I spoke about myself as a team member and what I can contribute to a team. 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I approached my manager at the time and shared my goals and the type of work I wanted to do. A couple of months later, he informed me about an opening in another department. I already knew the other manager, so I moved internally to that department without any internal job ever being posted. That's how I pivoted from working in the TV studio to working on entertainment marketing campaigns. It's really important to be proactive in your career and tell people what you want. This strategy works because it helps change other people's perspective of you beyond your current role. The early-rate deadline for Fast Company's Most Innovative Companies Awards is Friday, September 5, at 11:59 p.m. PT. Apply today.
Miami Herald
a day ago
- Miami Herald
This Is What Toyota's Answer to the Ford Maverick Might Look Like
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