Jet2 joins Jess Glynne in slamming White House using viral audio for deportation video
Airline Jet2 has said that it does not endorse a post shared by the White House promoting deportation that includes viral audio from its Jet2holiday advert. It comes after Jess Glynne, whose song features in it, spoke out over the post.
Shared on X earlier this week, the post in question includes a video that shows people being handcuffed and escorted on to a plane. The caption read: "When ICE books you a one-way Jet2 holiday to deportation. Nothing beats it!"
The caption references the viral audio, included in the video and the original Jet2 advert, in which voiceover artist Zoë Lister says over Jess' song Hold My Hand: "Nothing beats a Jet2holiday and right now you can save £50 per person. That's £200 off for a family of four." Zoe spoke to the Mirror about the original advert going viral recently.
Jet2 has now addressed the situation following the post attracting much attention on social media. A spokesperson for the holiday provider said that it was "not endorsed by" them and expressed disappointment over the post.
A spokesperson for Jet2.com and Jet2holidays told the PA news agency: "Our branding has become something of a viral phenomenon this summer and we are pleased to see how many people have used it in good humour. This has put a smile on many people's faces, just like our holidays do."
They added: "We are of course aware of a post from the White House social media account. This is not endorsed by us in any way, and we are very disappointed to see our brand being used to promote government policy such as this."
Although met with some support, the White House's post has also been criticised recently. It includes from singer-songwriter Jess, who, as previously reported, issued a response to it on Tuesday after it was uploaded on X.
Jess, whose song Hold My Hand features in both the video in the post and the actual Jet2 advert, wrote: "This post honestly makes me sick." She added: "My music is about love, unity, and spreading positivity - never about division or hate."
The controversy comes after the audio from the Jet2 advert has gone viral in recent weeks. It's become a meme on social media, including internationally, and, according to PA, it's been used in more than 1.9 million videos on TikTok.
Zoë, who has worked on the Jet2holidays voiceovers for seven years, is said to have been taken by surprise when she noticed the audio had gone viral. She teased recently that it has "turned into the best ad campaign for years".
Earlier this month, Zoë met Jess on Capital Breakfast to recreate the advert live on the radio show. Jess spoke about now performing her song Hold My Hand at concerts, saying she thinks fans are waiting to hear Zoë's script.
Jess told the station: "It's mad because I feel like when I do my gigs, I feel like when I go to sing the hook, I feel like they're waiting for me to go 'nothing beats a Jet2 holiday'. It is tempting but I need to take this seriously, it can't be a joke."
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