Content karma catches up to Reddit in its fight with Anthropic

Business Insider

05-06-2025

In the fast-evolving world of generative AI, a new kind of arms race is underway, one that has less to do with GPUs and more to do with data. And Reddit, once a renegade darling of the internet, is now learning just how vulnerable its own data can be.
The company's lawsuit against AI startup Anthropic, filed on Wednesday in Superior Court in San Francisco, accuses the Claude chatbot maker of illegally scraping Reddit content to train its models. But this lawsuit invites a question Reddit may not want to ask too loudly: Is this really data theft, or just karmic symmetry?
Reddit's business model: A content glass house?
Reddit's value proposition has long been about community, what it calls "authentic conversation." Much of that authenticity is built on user-contributed content that, ironically, often originates elsewhere. Reddit users share news articles, images, and other copyrighted materials, sometimes without proper attribution and certainly without payment. Users post this content freely, Reddit monetizes it through ads, and little of that value flows back to the original creators.
This practice was noted by my former Business Insider colleague Julie Bort before Reddit's IPO in 2024.
"Journalists like myself have watched as Reddit users have posted copies of our work on the platform, in violation of copyright laws, with moderators looking the other way," she wrote.
Investors must be pretty concerned about the value of Reddit's content being sucked away by giant AI models, Bort added at the time. "In the words of Taylor Swift, ' Karma 's gonna track you down.'"
Pot, meet kettle
Reddit's monetization strategy relies in part on hosting content from around the web without paying for it, calling into question the ethics of its data economy. Now, Reddit is suing Anthropic for doing what some might see as a more automated version of Reddit's own game: collecting free content from the web and monetizing it.
In its complaint, Reddit alleges that Anthropic scraped its platform in violation of the site's user agreement and robots.txt file, ignoring technical and legal boundaries designed to protect Reddit's commercial value. The lawsuit hinges on the idea that Reddit deserves to be compensated for use of its data, especially as it now sells access to that data through licensing deals such as those it signed with Google and OpenAI.
In the current AI gold rush, platforms are racing to carve out paywalls around their data, whether or not they respected similar boundaries in the past. The truth is, we're in an era where copyright law is barely enforceable at internet scale, and data — once it hits the open web — tends to be treated as fair game until someone with enough lawyers says otherwise. (And even then, the copyright lawyers have yet to show real results).
The irony of content "ownership"
Reddit thinks it owns or at least controls the data created by its users. But unlike publishers or professional content creators, Reddit doesn't pay users, verify originality, or license incoming materials. It is essentially trying to exercise IP rights it may never have quite earned.
I asked Reddit all about this. Cameron Njaa, a spokesperson for the company, said "there are a number of misunderstandings here," but didn't elaborate late on Wednesday. (One possibility: Reddit argued in the complaint that this is more about the privacy of its users' data). If I get more input from Reddit, I'll update this piece.
An Anthropic spokesperson said, "We disagree with Reddit's claims and will defend ourselves vigorously."
This suit more than a legal maneuver. It's a referendum on who gets to claim ownership in the data economy, especially when everyone's borrowing from everyone else. If Reddit wins, it may crack open a new revenue stream for creators and companies that produce or host content. But if it loses, it may find itself on the wrong side of the same data free-for-all it helped normalize.
Either way, karma may have finally come for Reddit.