Apple Logo Changes on iPhone 17 Pro: What It Means
As previous leaks have indicated, the iPhone 17 Pro is likely to feature a wide camera bar that occupies a large portion of the back of the device. This information comes from case manufacturers who receive the dimensions of new devices in advance to adapt their accessories accordingly. Currently, production lines are at a standstill. This is because a modified logo design on the iPhone 17 Pro could confuse users, as it has previously served as a guide for MagSafe accessories.
The iPhone 17 Pro is expected to have a horizontal camera unit that spans the entire width of the upper back. This design necessitates repositioning the Apple logo, which is now set to be lower, centered between the edge of the device and the camera bar.
At least, that's according to information from well-known leakers Majin Bu and Sonny Dickson. Majin Bu cites sources in the case manufacturing industry who have recently learned about the logo change in the iPhone 17 Pro. As a result, accessory production is largely on hold to find solutions for the new requirements.
The logo shift on the iPhone 17 Pro also affects MagSafe accessories. Since it previously served as a visual guide for placing MagSafe accessories, the new position could cause confusion.
This is particularly problematic for transparent iPhone cases, which make up a significant portion of the market. Previously, the logo was centered within the magnetic ring necessary for MagSafe compatibility. With the new placement, however, the ring would cover the logo on the iPhone 17 Pro. Therefore, accessory manufacturers and Apple are reportedly working on a solution where part of the ring is removed to make room for the logo.
Apple's shifting the logo lower on the iPhone 17, most likely to align it with the MagSafe charging coil. pic.twitter.com/eQ7ChZZXCR
— Sonny Dickson (@SonnyDickson) June 30, 2025
This would ensure continued compatibility with MagSafe accessories–even if the magnetic hold might be slightly weaker.
The design is not yet final, and details regarding the logo position and MagSafe compatibility may change before the iPhone 17 Pro is released in the fall.
The post Apple Logo Changes on iPhone 17 Pro: What It Means appeared first on TECHBOOK.
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