Samsung Releases New Feature Boost To More Galaxy Phones
After making a new $180 offer to Galaxy A56 buyers, Samsung has now announced that it is rolling out more AI tools for its A-series of Galaxy phones titled 'Awesome Intelligence.'
Much like fun-sized chocolates, the 'awesome' part is a bit of marketing that actually represents a smaller, lesser, version of the real thing. Awesome Intelligence is separate from Galaxy AI, with the latter offering premium generative abilities that aren't possible to less powerful hardware.
The new AI toolkit is available on Galaxy A56 5G, A36 5G and A26 5G models.
Beyond Circle to Search, this is the first introduction of a named, dedicated, AI suite of tools for Samsung's more budget-friendly models, with Samsung citing its hope to "democratize AI" as a motivating factor. The full suite of features focuses on automating common tasks.
The heavyweight generative AI features, such as Live Translate, Note Assist, and Generative photo editing, alongside others, are missing from the new AI experience.
Part of this will be down to the hardware limitations of budget phones. With that said, the most complex AI tools rely on cloud processing. It's not entirely clear if the cheaper Galaxy devices could run the generative tools considering they're mostly cloud-based. But it makes business sense for Samsung to distinguish between its premium and budget handsets.
Samsung, Google and Apple have spent a lot of ad money on marketing AI as the cutting-edge premium smartphone experience. Making Galaxy AI available to sub-$500 phones, which are often heavily discounted, doesn't fit in with that high-end image—even if it is possible to extend the full suite to all modern phones thanks to cloud processing. Stay on top of the latest deal news by hitting the follow button below, or following me on Facebook.
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