
Fund manager owns just one Mag 7 stock after dumping Meta stake: ‘You have to pick the stock you really believe in'
Nvidia is in — and Meta is out. That's according to Stephen Yiu, co-founder and lead fund manager of London's Blue Whale Growth Fund. The fund held 29 stocks as of the end of March this year, with top holdings including Apollo , Nvidia, Broadcom and TSMC , and more than a third of its investments are in the technology sector. It employs a long-only strategy and has returned 139% since its inception in 2017, significantly outperforming the IA Global Sector average. Over the year-to-date, however, it's down 9.6% amid a broad slowdown in the tech sector. Selling Meta Speaking to CNBC's "Squawk Box Europe" on Monday, Yiu said the fund had exited its position in Meta – one of only two so-called "Magnificent 7" it owned, alongside Nvidia. Of those seven megacap stocks – Meta, Tesla , Nvidia, Alphabet , Microsoft , Apple and Amazon – Meta has sustained the smallest losses since the beginning of the year, losing around 6.5% of its value. "We do like the AI story on the back of Meta's user base of 3 billion users across Facebook, Instagram and WhatsApp," Yiu said on Monday. However, he argued that Meta's business model made the company particularly susceptible to the impacts of a U.S. or global slowdown, which was looking more likely amid mounting trade tensions. "A U.S. recession is going to impact the top line of the business, which is still 100% … digital advertising," he explained. For the Blue Whale fund, Yiu said the Meta exit was an "unusual" move. "Currently we're running just over 5% in cash on the back of the exit on Meta," he said, noting that usually, the fund's cash holding would be "close to zero." "This is a long-only strategy, so we'd normally be quite fully invested," he added. "Ultimately, the reason we don't own the Mag 7 outside Nvidia is because ... their return on investment capital profile is coming down." Retreat from discretionary goods The Blue Whale fund also downsized some of its other investments alongside cashing out of Meta, Yiu said. "We've also reduced some of our holdings, like in Nintendo , in luxury and some others that we think are going to see a bit of impact … the world stock market over a few weeks ago was down over 20%, I think people are going to [rethink] whether they're going to buy a new ski jacket from Moncler next ski season." In a note to clients last week, Yiu said the Nintendo Switch 2's $449.99 price tag combined with tariff uncertainty "raises questions about future demand." Shares of Nintendo rose after the console was announced — a reaction Yiu said the Blue Whale fund "took advantage of … to lower our exposure." Nvidia bull Reiterating a broad optimism toward AI, Yiu said the fund's management team preferred companies "on the receiving end of any spending." As such, Yiu and his team are bullish on chipmaker Nvidia, despite the company's stock shedding around 17% so far this year. "If you look at the Mag 6 outside of Nvidia that are spending over $300 billion [on AI], I would probably say about half of that will be going to Broadcom or Nvidia, which makes the company very profitable with free cash flow," Yiu said. He acknowledged that many market watchers had argued Nvidia is "a difficult stock to own now" as it has been caught up in the conversation around tariffs and international trade negotiations. However, Yiu argued that "you have to pick the stock that you really believe in long term, and you might need to ride out the volatility in between." Outside of the tech space, Yiu noted that other companies in the flagship Blue Whale fund's portfolio had reported "strong results" amid market volatility. Among them were life sciences firms Sartorius and Danaher , tobacco giant Philip Morris , semiconductor machinery maker Lam Research , and medical supplies manufacturer Biologix.
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Time Business News
2 hours ago
- Time Business News
How Pest Control Companies Can Attract More Local Customers Through Social Media
In today's digitally driven world, pest control companies are discovering the undeniable power of social media in reaching new customers, building trust, and establishing brand loyalty within their communities. Traditional marketing methods like newspaper ads or flyers may still have a place, but they no longer dominate local consumer behavior. Homeowners and businesses are turning to online platforms to find reliable services, read reviews, and learn about a company's reputation before making a decision. Leveraging social media for pest control is no longer optional, it's essential. When used strategically, social platforms can significantly boost visibility, drive engagement, and generate qualified leads. Social media platforms like Facebook, Instagram, and even TikTok have become local search engines in their own right. A potential customer scrolling through Facebook might see a post from a pest control company offering seasonal tips on keeping rodents out of the attic or preventing mosquito infestations in summer. That quick interaction can lead to a click, a message, and ultimately, a service call. Here's why social media is especially effective for pest control businesses: Hyper-Local Targeting: Platforms like Facebook and Instagram allow businesses to target specific ZIP codes, neighborhoods, or even individual cities, ensuring your message reaches nearby homeowners. Platforms like Facebook and Instagram allow businesses to target specific ZIP codes, neighborhoods, or even individual cities, ensuring your message reaches nearby homeowners. Customer Reviews and Trust Signals: Happy customers can tag your page or leave positive comments on posts, creating social proof that influences others. Happy customers can tag your page or leave positive comments on posts, creating social proof that influences others. Visual Storytelling: Before-and-after photos, technician spotlights, and time-lapse videos of service treatments provide engaging content that builds brand identity and authenticity. To attract more local customers, pest control companies need a clear and intentional strategy. Random posts won't drive results. Here's how to shape a winning plan: Start by identifying your ideal customer in your service area. Are you focusing on homeowners in suburban neighborhoods, renters in apartment complexes, or small businesses with recurring pest needs? Knowing your audience helps craft content that resonates. You can then use social media ad targeting features to zero in on those demographics. Posting generic content might attract views, but location-based content builds real connections. Share pest control tips relevant to your region's climate and pest seasons. For example, a spring post in Oklahoma City might focus on termite prevention, while summer could emphasize ant or mosquito treatments. Not every platform will yield the same results, but these stand out for pest control marketing: Still the top choice for many local service providers, Facebook offers robust targeting tools and allows for a mix of organic posts and paid ads. Its Events and Groups features can also be valuable for community engagement and networking with HOAs and local business associations. Instagram is ideal for visual content showcasing team members, equipment in use, and tips in a more casual, creative format. Stories and Reels are especially effective for short, educational videos that explain common pest problems or service processes. While not traditional 'social media,' Google Business Profile posts and YouTube videos can enhance your local search presence and provide long-form content opportunities. Tutorials, FAQ videos, or 'day in the life of a pest technician' can differentiate your company and build credibility. A dormant page gives the impression your business is inactive. Use a content calendar to schedule 3–5 posts per week across your platforms. Even if you're short on time, short videos, quick tips, and behind-the-scenes shots go a long way. Social media is a two-way street. Fast, friendly responses to comments and messages can turn curious prospects into loyal customers. Social platforms often reward responsiveness with higher visibility. Organic reach is increasingly limited, especially on Facebook. Paid advertising can amplify your message to the right audience. Promote special offers, seasonal services, or educational blog posts with a call-to-action like 'Book a Free Inspection Today!' Working with a team that understands pest control social media services can maximize your ad budget and help craft high-converting campaigns. 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Use metrics like: Engagement Rates: Likes, comments, shares, and saves Likes, comments, shares, and saves Lead Generation: Form submissions, calls, and messages from social channels Form submissions, calls, and messages from social channels Website Traffic: How many visitors came from your social platforms How many visitors came from your social platforms Conversion Rate: How many followers or ad viewers turned into paying customers Platforms like Facebook and Instagram offer insights directly in-app, but using tools like Google Analytics or working with an SEO agency can provide deeper analysis. Building and maintaining a social media presence takes time, consistency, and expertise. Many pest control businesses see the best results when they collaborate with a marketing partner who understands both digital strategy and the unique needs of service-based industries. Whether you're new to social media or looking to improve your current efforts, focusing on content that educates, engages, and targets your local community will help build your reputation and grow your customer base. IronChess Oklahoma City SEO is a results-driven digital marketing agency that specializes in helping service businesses like pest control companies thrive online. From targeted social media for pest control strategies to full-service SEO, Google Business optimization, and web design, our team is committed to helping local brands dominate their market. We understand the importance of attracting local leads and turning them into loyal customers. TIME BUSINESS NEWS