This Morning star reveals HUGE change to the show amid ITV cuts
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A THIS Morning star has revealed a pretty seismic change to the show's rules amid the ITV cuts and subsequent bloodbath.
Sweeping changes were announced earlier this month to ITV Daytime shows that will impact the likes of This Morning, Loose Women and Lorraine.
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This Morning star Rochelle Humes has revealed a HUGE change to the show amid ITV cuts
Credit: ITV
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Rochelle revealed the rule in a TikTok video
Credit: Tiktok
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She showed her fans the process of getting ready for the show
Credit: Tiktok
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Rochelle could be seen donning blue jeans and a white shirt
Credit: Tiktok
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Fans loved the chic look
Credit: Tiktok
More than 220 jobs will be lost as part of the shake-up — meaning almost half of the 450 employed on the four flagship shows GMB, Lorraine, This Morning and Loose Women will be let go.
But amid the changes, This Morning have introduced a new rule.
The show has long had an unwritten rule in place that meant presenters could not wear a specific item of clothing.
All of the presenters - past and present - are known for being dressed smartly.
Rochelle Humes, who is now a staple of the This Morning rotation, revealed the new rule.
Ahead of an episode earlier this week, Rochelle took to TikTok to tell her fans about the rule change.
The 35-year-old former star of The Saturdays said: "There's a new rule, we didn't used to be allowed to wear jeans, did we?
"But we can wear jeans now.
"This is amazing news for me."
Reacting to her video on the social media platform, fans were quick to swoon over the outfit she had picked out for the show.
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"Smart yet casual yet fun & relaxed," said one.
"Obsessed with this outfit," penned a second.
Rochelle then appeared live on the show wearing a pair of light-wash River Island denim jeans.
This isn't the only way the show has started to become more relatable.
ITV's daytime TV schedule changes in full
Good Morning Britain will be extended by 30 minutes to run from 6am to 9.30am daily.
Lorraine will run from 9.30am-10am, on a seasonal basis for 30 weeks of the year.
During the weeks Lorraine is not on air, Good Morning Britain will run from 6am to 10am.
This Morning will remain in its 10am-12.30pm slot on weekdays throughout the year.
Loose Women will be in the 12.30-1.30pm slot, again on a seasonal basis for 30 weeks of the year.
The changes will take effect from January 2026.
Cat Deeley, who is one of the show's new anchors, was recently asked to embrace her Brummie accent.
The star's Birmingham accent was softened during her years on American TV, but now she has been asked to lean back into it as to appeal to the UK audience.
An ITV insider previously told MailOnline: "This Morning want presenters their audiences can relate to and there were worries Cat was too perfect and preened."
This comes amid ITV's shocking shakeup that will see hundreds of people lose their jobs at the channel.
Good Morning Britain will be extended by 30 minutes to run from 6am to 9.30am daily.
Lorraine will run from 9.30am-10am, on a seasonal basis for 30 weeks of the year.
During the weeks Lorraine is not on air, Good Morning Britain will run from 6am to 10am.
This Morning will remain in its 10am-12.30pm slot on weekdays throughout the year.
Loose Women will be in the 12.30-1.30pm slot, again on a seasonal basis for 30 weeks of the year.
The changes will take effect from January 2026.
Visit our This Morning page for the latest updates
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