Bill Gates' daughter Phoebe Gates and Sophia Kianni launch free AI-powered online shopping app
Credit: Instagram/@phoebegates
Phoebe Gates
, daughter of Bill Gates, and her former Stanford roommate Sophia Kianni have officially launched Phia, a free AI-powered app designed to help users find the best prices on fashion items. As reported by People, the app is designed to make
online shopping
smarter, faster, and more affordable.
How the Phia online shopping app created by Phoebe Gates works
Phia uses AI to compare prices across 40,000+ retail and secondhand sites, offering instant insights on whether an item is fairly priced or overpriced. Users can tap the 'Should I Buy This?' button on the Phia browser extension to receive price checks and suggestions for better-priced alternatives. The app is available on iOS and as a Chrome browser extension, catering to both mobile and desktop shoppers.
What Phoebe Gates and Sophia Kianni said about the app
Phoebe Gates and Sophia Kianni, both passionate about fashion, created Phia to address the challenges of endless scrolling and manual price comparisons. 'Shopping for the things you love shouldn't be hard, expensive, or a waste of time. That's why we built Phia—to make finding the best deal effortless,' the co-founders said in a statement to People.
The app also promotes sustainability, leveraging a database of 250 million secondhand items from platforms like The RealReal, Vestiaire Collective, and Poshmark. Users can save preferences, track prices, and build collections, making Phia a personalised shopping assistant.
Phia has already secured investments from notable figures, including Kris Jenner and Desiree Gruber, highlighting its potential to disrupt the e-commerce space.
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