Velvet's Ogingol blends heart, heritage, and harmony
Published on: Tue, May 13, 2025
By: Ricardo Unto Text Size: KOTA KINABALU: Sabahan singer-songwriter Velvet Aduk hopes to spark renewed interest in indigenous languages with the release of her long-awaited Dusun-language album, Ogingol, launched on May 10 across all major streaming platforms. The nine-track album is a heartfelt tribute to her Dusun and Kadazan heritage, fusing ancestral dialects with contemporary musical arrangements. Featuring songs such as Nokosuai, Bolintuongon, and Nouyan – a duet with AIM award-winner Arddley Nicholas – the album explores themes of identity, cultural pride, and belonging. Velvet wrote and composed most of the material herself, with longtime collaborator Brandon Laurie co-producing and Andy O'Mail contributing on lead guitar, while Kaandaman marks Brandon's debut as a songwriter in Kadazan. Describing the project as a personal journey of rediscovery and contribution, Velvet said she hopes the album will inspire younger generations to embrace their native languages through music. * Follow us on Instagram and join our Telegram and/or WhatsApp channel(s) for the latest news you don't want to miss. * Do you have access to the Daily Express e-paper and online exclusive news? Check out subscription plans available.
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NEW DELHI, Aug. 21, 2025 /PRNewswire/ — The Global OTT Platform Market, valued at USD 235 billion in 2024, is projected to reach USD 595 billion by 2030, growing at a robust CAGR of 16.7% during 2025–2030, according to a new report published by MarkNtel Advisors. The surge is fueled by increasing millennial adoption, the rise of subscription and advertising-based models, greater smartphone penetration, and rapidly expanding internet infrastructure across emerging economies. OTT (Over-the-Top) platforms have fundamentally transformed how audiences consume video, music, gaming, and communication services by bypassing traditional cable and satellite television. With 70% global internet penetration as of 2023 and an expanding user base demanding flexible, personalized, and on-demand digital experiences, the market is positioned for unprecedented growth. OTT Platform Market Overview: Shifting Consumer Preferences Drive OTT Boom Streaming platforms like Netflix, Amazon Prime Video, Disney+, and Spotify have become household names, offering audience-specific content across multiple languages and genres. The OTT ecosystem is now a critical driver of the digital economy, serving entertainment, education, gaming, and corporate communication sectors alike. The boom is primarily supported by: Millennial user dominance – Millennials make up 23% of the global population, with 65% preferring OTT platforms over traditional TV. Nearly 70% of millennials spend over 8 hours per week binge-watching OTT content. Localized content strategies – Platforms like Disney+ Hotstar report that 40% of Indian viewership comes from regional languages, while Shahid VIP in the Middle East added 2 million new members in 2023 by expanding Arabic-language content. Technological enablers – The rollout of 5G, AI-driven recommendation systems, and cloud-based streaming infrastructures is enhancing quality, reducing latency, and creating immersive, personalized experiences. 'OTT is no longer just about entertainment — it has become a lifestyle ecosystem, 'From binge-worthy series to live classrooms and game streaming, OTT platforms are shaping the future of global digital consumption.' Interested User Can Get a FREE sample of the report here: Key Market Drivers Millennial-First Streaming Habits Millennials, who drive digital media consumption, are OTT's largest customer base. The surge in subscription-based video on demand (SVOD) services reflects their preference for personalized and flexible content. Expanding Internet & Smartphone Penetration With internet penetration crossing 70% globally in 2023 and smartphones becoming affordable even in developing economies, OTT platforms have gained access to billions of new users. Localized & Regional Content Netflix invested USD 1.9 billion in Asia in 2023 for original and regional content production, while platforms like Shahid VIP are localizing Arabic entertainment, proving that cultural relevance fuels growth. Hybrid Monetization Models Ad-supported (AVOD) and hybrid subscriptions are growing faster than traditional SVOD. FAST (Free Ad-Supported TV) channels and hybrid bundles are projected to dominate cost-sensitive regions like India, LATAM, and Africa. Technology Integration AI & Machine Learning: Powering personalized recommendations, fraud prevention, and content localization., 5G Networks: Enabling ultra-low latency for streaming and gaming., AR/VR in OTT: Adding immersive storytelling and interactive user experiences. Key Challenges Despite the promising trajectory, OTT platforms face several roadblocks: Content Piracy: 80% of global digital piracy cases involve OTT streaming, leading to $71 billion losses in 2023. For instance, Netflix's hit Money Heist was estimated to lose $20 million within weeks of its release due to illegal downloads. Subscription Fatigue: With multiple platforms vying for consumer attention, churn rates are rising, forcing providers to innovate with bundled offerings and hybrid pricing. Regulatory Hurdles: Governments in key markets like Europe and Asia are tightening content regulations, imposing quotas for local content, and enforcing stricter taxation and privacy compliance. Regional Market Insights North America: The most mature market, accounting for 35% of total market value in 2024. The dominance of premium SVOD platforms, early 5G adoption, and high disposable incomes drive growth. Asia-Pacific: The fastest-growing region, powered by India, China, and Southeast Asia. Affordable data plans, localized content, and massive youth populations fuel exponential adoption. Europe: Stable growth supported by regulatory frameworks requiring local content quotas and cross-border streaming agreements. Middle East & Africa: High demand for Arabic-language OTT content and sports streaming, supported by rising internet penetration. View Full Market Study Report. Latin America: AVOD and hybrid models dominate due to cost sensitivity, with platforms investing in Spanish and Portuguese regional content. 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Localized Originals: Regional storytelling and language-specific content driving deeper market penetration. Green OTT Initiatives: Carbon-neutral data centers and sustainable streaming practices. 'OTT is entering its hybrid era. Consumers want affordability and choice — platforms that master both localized content and flexible monetization will lead the market,' commented a MarkNtel Advisors spokesperson. Competitive Landscape Top Key Players: Netflix, Inc. Inc. (Prime Video) The Walt Disney Company (Disney+) Google LLC (YouTube) Apple Inc. (Apple TV+) Hulu, LLC Facebook, Inc. (Meta Platforms) Kakao Corp. Spotify AB Vimeo Live Rakuten, Inc. HBO Max (Warner Bros. Discovery) XUMO, STARZ, and others Recent Developments: Feb 2024: Verimatrix partnered with Amazon Web Services (AWS) to enhance OTT content security via its Streamkeeper Multi-DRM platform. 2023: Kakao Entertainment acquired Wuxia World to expand into North America, reflecting global demand for Asian fantasy literature. 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