Hisense Unveils Its 2025 ULED TV Range—Including Multiple 100-Inch Models

Forbes

27-03-2025

Global technology brand Hisense has taken the wraps off its 2025 premium 'ULED' TV range, revealing its biggest range of screen sizes to date and plenty of features for both film fans and gamers to be excited about.
All of the new ULED series, claims Hisense, are powered by next-generation AI processing which, in Hisense's own words, 'works effortlessly behind the scenes to deliver smarter, more intuitive picture enhancements—without the need for manual adjustments.' This processing can work, it's claimed, on everything from contrast to colour accuracy and motion clarity in real time.
Hisense's four-series strong range of 2025 ULED Mini LED TVs includes multiple 100-inch models.
Other key features Hisense claims for its 2025 ULED TV range include 'advanced' Quantum Dot color technology, improved local dimming systems, deeper and more natural black tones, richer colors and more brightness – all with a focus on getting more impact out of the high dynamic range picture technology that's now being used to enhance the look of more and more films and TV shows on both streaming services and 4K Blu-ray discs.
Hisense's new focus on AI even extends to the new ULED range's audio, as the sets offer an AI-enhanced system that apparently optimizes Dolby Atmos mixes to create a more theatrical, room-filling sound stage.
On the gaming front, most models in Hisense's latest ULED range support frame rates up to 165Hz; offer Dolby Vision Game modes so that you can enjoy gaming in Dolby's premium HDR format without high levels of input lag; and even, apparently, support AI-driven motion processing. Though this latter feature presumably increases the TVs' input lag, and so likely won't be a good option to activate for fast-reaction games such as Call Of Duty.
Interestingly, it also appears that all of Hisense's new ULED TVs will use either the Google TV smart system – complete with Amazon Alexa, Google Assistant or Apple Homekit compatibility – or Fire TV, rather than Hisense's own VIDAA smart platform. Hisense's announcement today does only apply to its U.S. TV range, though, so it's possible that VIDAA will still appear on some of its European ULED models given Google TV's issues with carrying some of that territory's biggest terrestrial broadcaster catch up services.
Let's look now at each of the four new ULED series in turn, starting with the flagship U9s.
Previously only available in 75 and 85-inch screen sizes, Hisense's U9 series for 2025 adds a 65-inch option as well. The U9QGs are powered by Hisense's most powerful new AI-bolstered processor, the Hi-View AI Engine X, which includes such features as AI 4K Upscaling, AI Super Resolution and AI Noise Reduction features for enhanced conversion of sub-4K sources to the TVs' native 4K resolution, plus AI Local Dimming, AI HDR Upscaler and AI Depth Enhancement features working in tandem to deliver general brightness, contrast and depth of field improvements.
Hisense claims that the new U9 series delivers higher peak brightness levels too (though it doesn't quote an actual number on this), while new ultra low reflection panels both stop reflections getting between you and the pictures you're watching, as well as delivering much wider effective viewing angles.
The 165Hz gaming support is present and correct on these flagship ULED models, along with variable refresh rate support that includes AMD's FreeSync Premium Pro system.
A so-called CineStage X Surround system, finally, delivers Dolby Atmos and DTS Virtual X playback over a 5.1.2-channel speaker system (4.1.2 on the 65-inch model).
If you're wondering what a 100-inch TV looks like in a living room, here's a rendition of the ... More 100-inch U8QG in a swanky apartment.
The new U8QG TV series will include screen sizes up to 100 inches, and offer enhanced brightness that this time Hisense is prepared to put a number on: 5000 nits. The U8QGs are also claimed to carry more local dimming zones than their predecessors, while processing comes from the latest version of Hisense's Hi-View AI Engine Pro system.
Quantum Dots are on hand to deliver a wider color range, while the U8QG's maintain the 165Hz gaming refresh rate support. There's support for all of the four key HDR formats, HDR10, HDR10+, HLG and Dolby Vision, and the sets have achieved IMAX Enhanced certification, indicating that they've been deemed capable of doing justice to IMAX Enhanced's special video mastering system.
The U8QG's audio, finally, has 82W of power and a 4.1.2-channel count on hand to play back soundtracks that can include the Dolby Atmos format.
The new Hisense U7QG.
These mid-range Hisense ULED models are set to combine premium feature counts with a wide range of screen sizes (from 55 to 100 inches) and aggressive pricing. Hisense hasn't yet revealed pricing details on its new ULED TVs, but it does state in its unveiling information that the U7 series will feature 'an accessible sub-$1k price point.' This price will presumably only apply to the 55-inch model, of course; somehow I don't think you'll be able to get the 100-inch model for less than $1K!
Despite their relative affordability, the U7QGs will continue to use Mini LED lighting (actually Hisense calls the U7QG's lighting system Mini LED Pro).
Hisense is pitching this range as particularly appropriate for gamers, emphasising that as well as still supporting a 165Hz game mode, the U7QG's carry a Game Booster feature that claims to take frame rates up to 288Hz; can handle variable refresh rates including AMD's FreeSync Premium Pro format; and carry a Dolby Vision Gaming mode.
You still get anti-glare screens even at this level of Hisense's ULED range, though the U7QG's audio provision drops to a (still actually promising) 60W of power across a 2.1.2-channel speaker system.
For those of you who can't read, this is what the 2025 Hisense U6QG TVs will look like.
This most affordable series in Hisense's 2025 ULED TV range will be available in screen sizes ranging from 55 all the way up to 100 inches, giving fans of king-sized TVs a potentially very affordable way of achieving their home theater dreams.
They still use Mini LED lighting and continue to support all four of the main HDR picture formats. There are a few pretty substantial feature compromises/differences to take on board, though. Starting with the fact that unlike Hisense's other new ULED models, this one turns to Amazon's Fire TV smart system rather than Google TV.
Maximum frame rate support for gamers drops to 144Hz, too, while the AMD FreeSync support drops to the Premium rather than Premium Pro level. The U6QG's audio set up diminishes to a relatively basic 2.1-channel affair too – though there's still support for Dolby Atmos decoding.
It's not clear from Hisense's announcement if the new U6 series still get anti-glare screens, though Hisense does confirm that this series will not benefit from the Hi-View AI Engine Pro processor that the U8 and U7 series get.
Hisense concludes its 2025 ULED TV reveal by stating that more details, including on-sale dates and pricing, will be revealed later in the year.
—
Related Reading
Hisense Reveals Two New Giant TVs – One Debuting Tri-Chroma LED TV Technology And One Using MicroLEDs
Sony Unveils Eye-Popping Next-Gent TV Technology – And Again, It Isn't OLED
TCL Unveils New High-Performance Mini LED TV Range With Bang & Olufsen Sound