Surge in "Quiet Luxury" Branding Requests Among U.S. Fashion Labels in 2025
Los Angeles, California--(Newsfile Corp. - May 20, 2025) - Digital Silk, an award-winning agency focused on creating brand strategies, custom websites and digital marketing campaigns, is reporting a significant increase in branding inquiries focused on "quiet luxury" from U.S.-based fashion brands in 2025. The trend reflects a shift toward minimalist, refined design aesthetics that prioritize craftsmanship and subtle sophistication over logos and ostentation.
To view an enhanced version of this graphic, please visit:
https://images.newsfilecorp.com/files/10732/252731_1fb08bcc245d0a58_001full.jpg
U.S. Fashion Labels Turn to Understated Design as Demand for Quiet Luxury Grows
Internal project data from Digital Silk indicates that branding requests citing "quiet luxury" principles have increased by more than 60% year-over-year. Fashion labels are increasingly seeking subdued digital identities-marked by minimalist typography, soft color schemes and premium layouts-to connect with an audience that values quality over flash.
This rise in discreet branding preferences corresponds with broader market movements. According to Statista, the U.S. fashion industry is expected to generate $370 billion in revenue in 2025, with the premium and luxury segments forecasted to grow annually by 3.3% through 2028.
"Quiet luxury isn't about removing personality-it's about refining it. Brands are moving away from flash to focus on substance," said Gabriel Shaoolian, CEO of Digital Silk. "We're seeing more fashion clients aim for elegance through simplicity. It's a shift that is helping them connect with high-value consumers who prioritize timeless design."
Key Characteristics Behind the Quiet Luxury Aesthetic
Digital Silk's branding team identified recurring design elements requested by fashion brands in 2025:
Minimalist typography and muted color palettes
Editorial-inspired website layouts and product storytelling
Emphasis on heritage, craftsmanship and brand legacy
Streamlined navigation and intuitive UX
Subtle textural design and understated animations
The aesthetic is attracting luxury shoppers seeking intentional, values-driven brand narratives that steer away from fast fashion and trend cycles.
Digital Branding That Reflects Evolving Consumer Priorities
As the fashion industry pivots toward authenticity and restraint, Digital Silk continues to support U.S. brands in creating digital assets that reflect modern luxury values. From ecommerce design to campaign visuals, the agency integrates behavioral insights and luxury market research into each project to align branding with consumer expectations.
Fashion brands adopting quiet luxury are positioning themselves for long-term relevance by focusing on strategic branding and sophisticated digital design-two elements increasingly defining consumer loyalty in 2025.
About Digital Silk
Digital Silk is a Los Angeles web design agency focused on growing brands online. With a team of seasoned experts, Digital Silk delivers industry-leading digital experiences through strategic branding and cutting-edge web design to drive more conversions and digital marketing services to boost awareness and engagement.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Globe and Mail
13 minutes ago
- Globe and Mail
How Walmart's Physical Stores Are Powering Its Digital Expansion
Walmart's WMT success continues to be powered by its strong omnichannel strategy, which blends physical stores with digital shopping. The company is constantly improving how it serves customers by using data, investing in technology and making in-store operations more efficient. Because most Americans live close to a Walmart, the company can use its stores to quickly fulfill online orders. It has taken many steps to improve its e-commerce business, such as buying other companies, forming partnerships and upgrading its delivery and payment systems. In the first quarter of fiscal 2026, Walmart's global e-commerce sales grew by 22%, thanks to more customers using online shopping across all its divisions. In the United States, e-commerce sales rose 21%, driven by fast store-fulfilled pickup and delivery, strong marketplace sales and growth in advertising. More customers are choosing faster delivery options for convenience. International e-commerce sales increased 20%, also supported by store-based pickup and delivery and growing marketplace demand. At Sam's Club U.S., e-commerce sales jumped 27%, with major gains in Club-fulfilled deliveries and pickup services. Walmart is also building out its supply chain and expanding key digital businesses like Walmart GoLocal (last-mile delivery), Walmart Connect (advertising), Walmart Luminate (data insights), Walmart+ (membership program) and Walmart Fulfillment Services (helping sellers deliver products). It has made smart investments such as acquiring a large stake in Flipkart, a leading e-commerce platform in India, and owning most of PhonePe, a digital payments company. Walmart has also been growing quickly in online grocery shopping, which remains a major driver of its digital success. Key Competitors Challenging WMT in E-Commerce Amazon AMZN is the top player in online shopping, thanks to its huge product range, fast delivery and strong marketplace with many third-party sellers. Its strategy focuses on speed, convenience and keeping customers loyal through Prime, which offers free shipping and other perks. Amazon keeps investing in better technology, AI and faster fulfillment. Recently, its online sales have grown again after a slower period. However, Walmart is catching up by using its many stores to quickly deliver online orders, especially in groceries, where it has a clear advantage. The race between Amazon and Walmart is getting closer. Target's TGT e-commerce business is growing fast because of its focus on making shopping easy and quick. They offer services like same-day delivery and curbside pickup, using their stores to help fulfill online orders. This has helped Target's online sales grow a lot. In the first quarter of 2025, Target's e-commerce operations contributed approximately 20% to the company's total revenues. Target relies on its unique brand and loyal shoppers to compete with Walmart's size and low prices. WMT's Price Performance, Valuation, and Estimates Shares of Walmart have gained around 10.6% year to date compared with the industry 's growth of 10.8%. From a valuation standpoint, WMT trades at a forward price-to-earnings ratio of 37.08X, significantly above the industry's average of 33.95X. Image Source: Zacks Investment Research The Zacks Consensus Estimate for WMT's 2025 earnings implies year-over-year growth of 3.2%, whereas its 2026 earnings estimate suggests a year-over-year uptick of 11.6%. The estimates for 2025 and 2026 have been stable in the past seven days. WMT stock currently carries a Zacks Rank #4 (Sell). You can see the complete list of today's Zacks #1 Rank (Strong Buy) stocks here. 5 Stocks Set to Double Each was handpicked by a Zacks expert as the #1 favorite stock to gain +100% or more in 2024. While not all picks can be winners, previous recommendations have soared +143.0%, +175.9%, +498.3% and +673.0%. Most of the stocks in this report are flying under Wall Street radar, which provides a great opportunity to get in on the ground floor. Today, See These 5 Potential Home Runs >> Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report Inc. (AMZN): Free Stock Analysis Report Target Corporation (TGT): Free Stock Analysis Report Walmart Inc. (WMT): Free Stock Analysis Report
Globe and Mail
14 minutes ago
- Globe and Mail
Tiny Dreamers Studio Recognized as Top Photo Studio in Greater Sacramento
Sacramento, California--(Newsfile Corp. - June 4, 2025) - Tiny Dreamers Studio, a leading newborn and family photography studio, has been named one of the best photo studios in the Greater Sacramento area by This recognition highlights the studio's commitment to capturing precious moments and delivering exceptional quality to its clients. To view an enhanced version of this graphic, please visit: a respected authority in the photography industry, conducted an extensive review of photo studios in the region. Tiny Dreamers Studio stood out for its innovative techniques, attention to detail, and ability to create timeless memories for families. "We are thrilled to be recognized as one of the top photo studios in Greater Sacramento," said Tiny Dreamers Studio founder Bree Franklin. "This acknowledgment is a testament to our team's dedication and passion for capturing the most cherished moments in our clients' lives." To view an enhanced version of this graphic, please visit: The studio's specialization in newborn and family photography has earned it a loyal following among local families. Tiny Dreamers Studio is known for its safe and comfortable environment, state-of-the-art equipment, and creative approach to preserving life's milestones. This recognition comes as Tiny Dreamers Studio celebrates over 10 years of service to the Greater Sacramento community. The studio has photographed hundreds of newborns and families, creating lasting memories for countless households in the area. To view an enhanced version of this graphic, please visit: Looking ahead, Tiny Dreamers Studio plans to expand its services and continue innovating in newborn and family photography. The studio is committed to maintaining its high standards and pushing the boundaries of creativity in capturing life's precious moments. For more information about Tiny Dreamers Studio and its services, please visit or contact Bree Franklin at bree@ About Tiny Dreamers Studio: Tiny Dreamers Studio is a premier newborn and family photography studio in Greater Sacramento, California. Founded in 2010, the studio creates timeless, high-quality images that capture the essence of family bonds and the wonder of new life. Focusing on safety, creativity, and client satisfaction, Tiny Dreamers Studio has become a trusted name in preserving precious memories for families throughout the Greater Sacramento area.
Globe and Mail
14 minutes ago
- Globe and Mail
Sheldon Peters Founder of SP Publishing, Inc Launches M&A Fund to Acquire Home Service-Based Businesses
Sheldon Peters is currently raising capital from accredited investors. Seasoned real estate investor and business coach Sheldon Peters has announced the launch of a new mergers and acquisitions (M&A) fund dedicated to the home service sector. This fund targets businesses in construction, HVAC, roofing, and other home services industries, focusing on companies with annual revenues between $3 million and $10 million. Peters sees significant untapped potential in this sector, remarking, 'The home service sector is often overlooked, but it is integral to daily life in America. It's a steady industry that's been around for generations, and now it's ready for consolidation. Many smaller companies in this space don't get the attention of large corporations, creating a real opportunity for growth.' With a wealth of experience and more than 1,000 real estate transactions under his belt, Peters is no stranger to the business world. Over his 15-year career, he has mentored and coached countless investors and has ownership stakes in a number of service-oriented businesses. His deep expertise and hands-on experience in the sector uniquely position him to lead this new initiative. 'We're currently raising capital from accredited investors, but we don't have much allocation left,' Sheldon Peters added. The M&A fund, managed by Sheldon Peters Business Acquisition and Syndications, is designed to fuel the growth of essential home service businesses. By focusing on businesses with $3-$10 million in annual revenue, the fund aims to provide the capital needed for consolidation, operational improvements, and enhanced market competitiveness. By leveraging Peters' industry knowledge and experience, the fund seeks to identify businesses that can thrive under strategic investments, offering them the chance to scale and grow in an increasingly competitive marketplace. For any inquiry, contact Sheldon Peters at 1-844-945-4349 or email support@ To learn more, visit the official website of SP Publishing, Inc:
