Gwyneth Paltrow's morning fry-up adds sizzle to rivalry with Meghan

Telegraph

23-03-2025

Gwyneth Paltrow has appeared to mock the Duchess of Sussex with a cooking video.
The Hollywood actress and founder of wellness brand Goop filmed herself making breakfast in her kitchen while wearing pyjamas.
Some fans are convinced the star was taking a swipe at Meghan Markle's recent Netflix cooking series, With Love, Meghan, which was panned by critics despite being renewed for a second season.
Social media users said Paltrow had 'thrown shade' at the Duchess, with the casual nature of her video being in stark contrast to Meghan's polished perfection.
Paltrow, 52, shared a clip of herself making scones, bacon and eggs on Instagram on Saturday, without make-up and dressed in pyjamas.
Meanwhile, the Duchess's cooking series involved designer clothing and an expensive kitchen inside a hired $8 million (£6.2 million) farmhouse.
Paltrow used the soundtrack of This Will Be (An Everlasting Love) by Natalie Cole, which has also been used in promos for the Duchess's own Netflix project.
Fans took to social media to share their thoughts, with one saying: 'Gwyneth Paltrow continues to throw shade & I'm here for it! No make-up in her actual kitchen!'
One fan wrote: 'Even the music... that's Natalie Cole this will be (an EVER lasting love)!'
While another said: 'Isn't it this the song they keep using in the Meghan Markle promo?'
'And being as relatable as she can be, in her PJs, hair not styled, no make-up sipping coffee. No one praising her. Just her phone filming. Simple and easy,' one person wrote.
The Duchess notably did not film the Netflix series at her own Montecito residence – but instead shot the episodes at a farmhouse in the same area.
Another fan described it as 'top trolling' and 'authentic, better in every single way'.
In the episodes of the Netflix series, Meghan used classical make-up and stylish ensembles as she gave her own advice when it came to cooking, gardening and also hosting parties.
The wife of Prince Harry cooked meals adding her own twists, such as making scrambled eggs with sparkling water.
When putting together meals, a bowl of limes and lemons was sometimes placed on the kitchen island where Meghan prepared dishes, which was also a feature in Paltrow's homemade reel.
Others also pointed out similarities in the use of chutney and a monogram on her mug, akin to Meghan's.
But while some suspected that Paltrow was mocking Meghan, others disagreed, arguing she had 'been doing these kinds of videos forever'.
Earlier this week, Paltrow said she does not feel threatened by the Duchess of Sussex's 'attempt' to become a lifestyle guru.
Viewers have noted the similarities between Meghan's new venture, selling products promoted in her With Love, Meghan series, and Paltrow's Goop empire.
The two women are neighbours in Montecito, California, but are not friends.
'I don't know Meghan and Harry,' Paltrow said. 'I mean, I've met Meghan, who seems really lovely, but I don't know her at all.
'Maybe I'll try to get through their security detail and bring them a pie,' Paltrow told Vanity Fair.
The Oscar winner said she welcomed Meghan promoting herself as a lifestyle expert. 'I was raised to see other women as friends, not foes. I think there's always more than enough to go around.
'Everybody deserves an attempt at everything that they want to try.'
But Paltrow, 52, who launched Goop as a newsletter in 2008 and now runs the company as its chief executive, acknowledged that she was the forerunner.
She said: 'I'm thinking it for the first time, but it might just be that my role is to pave the way. By some instinct or curiosity or desire, I go somewhere and I hack through the path and I get the scratches of hacking through, but I make space for other people then to do it.'
With Love, Meghan launched earlier this month and was panned by critics for its content, which included a children's party with no child guests, and arranging fruit and vegetable platters to resemble a rainbow.
Hours after its release, Meghan officially launched her As Ever brand, which offers products including jam, pancake mix, and the dried flower sprinkles which she adds to everything from shortbread biscuits to fried eggs on toast.
A second series, filmed back-to-back with the first, is due to air on Netflix this autumn.