Craig Robinson Reunites With His ‘The Office' Co-Stars For AT&T Commercials; Retirement Announcement Was A Prank
The Office alum Craig Robinson recently announced on Instagram that he was leaving comedy to start a small business, and the announcement was widely taken by media and fans at face value. Deadline bit too. But it seems the small business isn't exactly what you'd call real.
More from Deadline
Craig Robinson Makes Surprise Announcement: 'I'm Officially Quitting Comedy'
Peacock's 'The Office' Followup Series 'The Paper' Sets Premiere
Rainn Wilson Says 'The Office' Was "A Little Bit Chaotic" After Steve Carell Left
Turns out, Robinson is only pretending to be a small business owner in what will be a series of AT&T Business commercials that will reunite him with his Office-mates Ellie Kemper, Angela Kinsey, Creed Bratton and Oscar Nuñez.
In the first commercial – watch it above – Robinson pitches his new team of business partners – the old gang – on a new AI alarm clock he calls CrAIg. After some initial confusion over how to pronounce the name, the group agrees to it. The clock features an AI image of Robinson. 'The world's first AI alarm clock, featuring yours truly,' Robinson explains.
According to AT&T Business, the company's new ad campaign will follow Robinson as he develops his new venture.
[youtube https://www.youtube.com/watch?v=MxN4g7_T3O8?version=3&enablejsapi=1&origin=https://deadline.com&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent&w=600&h=338]
Best of Deadline
The Story Behind Homer's 'The Odyssey': Illustrated Artworks Of The Legendary Tales Related To Gods, Monsters & Odysseus' Epic Return
2025 TV Series Renewals: Photo Gallery
2025 TV Cancellations: Photo Gallery
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Elle
an hour ago
- Elle
Justin Bieber Shares Carousel of Romantic Moments With Hailey Bieber
THE RUNDOWN On Sunday, Justin Bieber shared a carousel of photos that included romantic shots with his wife, Hailey Bieber, seemingly enjoying some time in the countryside—or at least on a gorgeous lawn. The collection opened with a selfie where Hailey is leaning on her husband's shoulder with a yellow flower in her hair. Justin is wearing a white tank top and a pair of wraparound sunglasses that reflected their feet and the view in front of them. There were also a few pictures of them laying out on blankets side-by-side and enjoying the green grass. Hailey wore a three-quarter sleeve white shirt and dark jeans, while Justin wore loose jean shorts and an electric yellow hoodie. They seemed to be wearing the same outfits in another picture where they're sharing a kiss. Hailey posted the carousel in her Instagram Stories, adding the song 'That's How Strong My Love Is' by Otis Redding. On Saturday, Justin shared three photos with their son, Jack Blues Bieber, who will be turning one on August 22. They are seated on a couch together and Jack is waving his feet towards the camera. A glimpse of his blonde hair is visible and in one photo Justin leans down to kiss him on the head. On Friday, Hailey and Justin went to Giorgio Baldi in Santa Monica for a date night. The couple dressed up, with the Rhode founder saying she was in a black minidress of ruched fabric with a plunging neckline. Hailey wore the dress with black pointed-toe heels and carried a black handbag. She left her hair down and wore small silver earrings and sunglasses for accessories. Justin wore a large black leather coat, a bright blue hoodie, and wide-legged jeans, with a SKYLRK white beanie and sunglasses. Justin was seen holding the car door open for his wife before following her into the restaurant.
Elle
2 hours ago
- Elle
Selena Gomez Shares Photo With Benny Blanco at Gorgeous Wedding
THE RUNDOWN On Sunday, Selena Gomez shared new photos with Benny Blanco at the wedding of friends Lil Dicky and Kristin Batalucco. Blanco worked with Dave star Lil Dicky on his hit show and they are close friends. In the pictures, Gomez wore a sleeveless red halter dress with a mock turtle neckline. She had a fuzzy black coat as a cover-up which she allowed to slide off of her shoulders in a short video clip in which she dabbed on her new Rare Beauty parfum. Blanco wore a dark blue suit over a black button-down, open at the neck to reveal his layered gold necklaces. Gomez captioned her carousel of pictures from the ceremony and reception: 'About last nights wedding 💒' The star accessorized with chainlink earrings and wore her hair in a sleek updo. She had on a full glam makeup look by Jenna Nicole. The celebrity makeup artist posted shots of Gomez's makeup on her timeline on Sunday as well, showing off the smokey eye and red lip color that matched the Only Murders in the Building star's dress. Gomez shared another makeup look from Nicole in her Instagram Stories on Sunday in which she is wearing a black halter and has her hair down in flowing waves. In those selfies, she wore her marquise diamond engagement ring from Blanco. The couple has been engaged since December 2024. On August 7, in an episode of the podcast Therapuss with Jake Shane, Gomez shared that she and her fiancé first met when she was 16 to work on a project that never came through. 'I feel like he was an acquaintance, if that makes sense,' she said. 'To be honest, we weren't besties. I just thought he was nice, and then we did a few songs together.' But when they met yet again a few years ago, romance blossomed. Though Gomez said she 'couldn't be more excited,' the wedding is not happening anytime soon. 'There's so much happening at the moment,' she explained. 'He's working on some projects that he has to wrap up, and we just have things we want to finish and our own personal endeavors before we get into all the nitty-gritty. I just have really never felt so sure about something, and I also don't want to jinx it by saying that.'
Elle
6 hours ago
- Elle
Selena Gomez Flashes Engagement Ring With Glam Halter Top Look
THE RUNDOWN On Saturday, Selena Gomez shared a post in her Instagram Stories of a new makeup look by her frequent collaborator, Jenna Nicole. In the two selfies, the Only Murders in the Building star was wearing a black velvet halter top with decorative buttons and her stunning marquise engagement ring. Her hair is down in sultry waves and she is, of course, wearing a full glam look with a smokey eye and coral lip. Nicole shared a second Gomez makeup look on her timeline that day in which the I Said I Love You First singer is wearing a bright red lip and matching red top with a mock turtleneck. Her hair is swept up into a sleek bun and she accessorized with her ring and a pair of chainlink silver earrings. On August 7, Gomez attended an event for the launch of her company Rare Beauty's Eau de Parfum. She stunned in a shimmering mother-of-pearl ensemble, Cult Gaia's Renata Gown. The dress featured a halterneck and low back, with draped fringes that flowed around her body. She wore it with white sandal heels and a pair of diamond statement earrings. That same day, her episode of the podcast Therapuss with Jake Shane was released. During the interview, Gomez shared that she and fiancé Benny Blanco first met when she was 16 to work on a scuttled project, and continued to meet casually over the years. 'I feel like he was an acquaintance, if that makes sense,' she said. 'To be honest, we weren't besties. I just thought he was nice, and then we did a few songs together.' But romance was in the cards years later. They got engaged in December 2024. Though Gomez said she 'couldn't be more excited,' the wedding is still far in the future. 'There's so much happening at the moment,' she explained. 'He's working on some projects that he has to wrap up, and we just have things we want to finish and our own personal endeavors before we get into all the nitty-gritty. I just have really never felt so sure about something, and I also don't want to jinx it by saying that.'
