Serena vs. Venus Williams: Who Is Richer in 2025?
When it comes to the Williams sisters, their dominance on the tennis court is legendary—but who holds the crown in wealth? Serena and Venus Williams aren't just record‑breaking athletes; they're powerful entrepreneurs and savvy investors.
Serena's 23 Grand Slam titles, combined with her booming business ventures post‑retirement, have propelled her net worth into the hundreds of millions. Meanwhile, Venus, a seven‑time Grand Slam champion, has built a solid wealth base through prize money, brand deals, and her EleVen fashion and design ventures. This article dives into the financial journeys of both sisters, breaking down their respective individual net worth, earnings, endorsements, and asset portfolios, revealing not just how much they've earned—but how they've leveraged their fame into lasting financial empires.
1. Net Worth Comparisons
Serena Williams Net Worth 2025 From Grand Slams to Grand Fortune: Serena Williams Net Worth 2025!
Serena's net worth is estimated between $300 million to $350 million in 2025. Forbes lists her at $350 million, while Celebrity Net Worth reports $300 million. The Sun also notes her post‑retirement business empire is worth $340 million. Whereas, Venus's estimated net worth is around $95 million in 2025. Financial sources attribute this to her tennis earnings, endorsements, and entrepreneurial profit.
Overall, Serena's fortune significantly surpasses Venus's—by a margin of over $200 million.
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2. Career Earnings: Prize Money Comparisons
When it comes to sheer dominance on the court, Serena Williams has not only broken records but rewritten the history books in women's tennis—and her staggering prize money reflects this unparalleled success. Serena has raked in approximately $94.8 million in career prize money, making her the highest-earning female athlete in tennis history. Notably, she became the first woman ever to cross the $90 million milestone in prize earnings: a feat unmatched by her peers.
Venus Williams, though trailing behind her younger sister, has carved out an incredibly successful career in her own right. With a career prize purse of approximately $42.6 million (saransaro.com), Venus remains one of the top ten female earners in WTA history.
In summary, while Venus's impressive earnings cement her as a tennis great, Serena's extraordinary winnings, often setting new records season after season, firmly secure her spot as the wealthier champion when it comes to prize money.
3. Endorsements & Sponsorships of the Williams sisters
Serena has long-term endorsement contracts with Nike (a $40 million deal in 2004), Gatorade, Beats by Dre, Wilson, Gucci, and more. At her career peak, she earned up to $20 million annually from sponsors.
Venus has earned approximately $30 million from endorsements with Nike, Wilson, Gatorade, Porsche and other brands . Her deals give her steady annual earnings in the $6–7 million range.
Both built reputations as brand ambassadors, but Serena's multi-decade dominance has allowed her to command significantly larger sponsorships.
4. Business Ventures & Investments of Serena and Venus Williams
Since launching Serena Ventures in 2017, Serena has backed over 85 companies, with 14 unicorns—private firms valued over $1 billion . She also founded S by Serena fashion line, a jewelry collection, Wyn Beauty (2024), Nine Two Six Productions, and holds minority stakes in the Miami Dolphins, Angel City FC, Toronto WNBA club, Los Angeles Golf Club, and UFC. All these diversify her income beyond prize money and enhance her net worth.
Venus founded her EleVen athletic fashion line in 2007, generating about $10 million annually. She also founded V Starr Interiors, invested in companies like Human Co., Quit Genius, Ellevest, and Ghostbed. Like Serena, Venus is a minority owner of the Miami Dolphins.
While both are entrepreneurs, Serena's ventures are larger in scale, but Venus maintains solid, diversified investments that further boost her wealth.
5. Assets Comparison between Serena and Venus Williams: Real Estate & Luxury
Serena's assets include luxury homes in Palm Beach Gardens (Florida), Paris, Bel Air, and Beverly Hills. She previously owned a $6.7 million Beverly Hills mansion, which she sold later and has an extensive luxury-car collection, including an Aston Martin Vanquish (approximately $300k).
Venus owns a $12 million beachfront estate in Palm Beach, a $4.5 million Hamptons home, and a $2.2 million residence in St. Louis.
These properties reflect both strategic investment and personal heritage.
Both sisters own high-value real estate and luxury assets, yet Serena's global property holdings and iconic car collection place her slightly ahead.
Serena and Venus Williams are emblematic not only of tennis brilliance but of entrepreneurial excellence. Serena's dominance on court earned her record‑breaking prize money, while her post‑retirement ventures, from venture capital to entertainment, have elevated her net worth to $300–350 million. Venus, with $95 million, stands tall thanks to consistent earnings, her EleVen line, and savvy investments. Though Serena's financial empire towers in size, Venus's wealth is built on a well‑diversified foundation rooted in her passions.
In the wealth race, Serena leads, but both sisters exemplify power, ambition, and business acumen—further proving that their legacy extends far beyond tennis trophies.
Catch Rani Rampal's inspiring story on Game On, Episode 4. Watch Here!
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