Forget sarees, Kanchipuram's latest weave is infidelity, says report
Mumbai, on the contrary, didn't even make it to top 20. No wonder it won the 'best city to find love' in a Time Out's 2025 global city survey.
Based on Ashley Madison's sign-up data from June 2025.
Offering insight into the trend, Paul Keable, Chief Strategy Officer at Ashley Madison, says: 'The data shows us that the desire to redefine relationship boundaries is no longer confined to major metros. We are seeing a strong rise in sign-ups from smaller cities, which indicates that people across India are seeking ways to explore intimacy on their own terms.'India, in fact, has become one of Ashley Madison's fastest-growing markets globally. The platform reports a 155% spike in first-time purchases - its highest since 2013 - along with a 20% increase in new sign-ups in 2025 alone. These figures place India firmly in the platform's top five global markets, underscoring just how rapidly attitudes towards intimacy and relationships are evolving.Kanchipuram's leap to the top spot feels particularly significant given its traditionally conservative reputation. Its rise reflects not only shifting perspectives on relationships but also challenges long-held stereotypes about smaller Indian cities. As India's cultural landscape continues to evolve, one thing is clear: conversations around intimacy, boundaries, and modern relationships are no longer confined to metros - they're happening everywhere.- Ends
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