Tesco and M&S shoppers ditch wine for 'best flavour' 9 calorie drink loved by Sophie Habboo
It's not at all uncommon for many Brits to pour a glass of wine or grab a beer after a long day at work. However, a new supermarket beverage has seen shoppers ditch the booze in favour of an alcohol-free alternative - and we've found a way to get it better than half-price.
TRIP is a brand that's been gaining traction for their sparkling beverages, with influencers and celebrities such as Sophie Habboo, Millie Mackintosh and Grace Beverley all heaping praise on the alcohol-free tipple. And the newest flavour, Wild Strawberry, is already generating buzz on social media.
Coming in a pastel-pink can, it's been hailed 'gorgeous' and 'refreshing', particularly for summer. Many have said it's helped them to cut down on their weekly alcohol intake, too, making it ideal for designated drivers, sober-curious shoppers or anyone looking for a low-calorie alternative to alcohol this summer.
Made with sparkling water, fermented grape juice concentrate and fruit juices, each can of the Wild Strawberry beverage contains nine calories - significantly less than a can of Coca-Cola, which contains 139. It's also infused with magnesium and botanicals like lion's mane, lemon balm, and chamomile, designed to help drinkers wind down and relax.
While available at major supermarkets such as Sainsbury's, Tesco, Waitrose, M&S, Selfridges, TRIP is currently offering customers 55% off their multipacks on their own website. Usually £48 for a pack of 24, shoppers who use the code SUMMER55 can bag them for £23.76 when they subscribe and save, which is less than £1 per can.
TRIP Wild Strawberry
Product Description
Elsewhere, Dash sparkling water has launched a new cherry flavour and customers can get 12 cans for £15.99 or £12.99 on subscription. The two calorie drink is made using wonky cherries with no sugar or sweeteners for a healthy soft drink that's refreshing and 'delicious'.
Alternatively, there's the cheekily named G Spot, produced by a company founded by Sex Education actress and 'Want' author Gillian Anderson. They're said to be a 'clean, bold alternative to sugary energy drinks'. The caffeine-free, low sugar sparkling blend is made with botanicals designed to help reduce tiredness and fatigue.
As well as having a hefty discount, TRIP has teamed up with the mental wellbeing app, Calm. Shoppers can unlock a free three-month Calm membership, delivering access to sleep stories, meditations, and breathing exercises.
It's pretty safe to say that the new flavour has proven popular, becoming the biggest food and drink release in Europe on TikTok Shop and becoming the number one selling drink on the platform. It's also been racking up a number of reviews on the TRIP website, with one comment reading: 'Lovely flavour and helps me relax in the evenings instead of a couple of glasses of wine.'
'Love this flavour, tastes of strawberry but isn't sickly like a lot of strawberry flavoured things,' said another, while a third added: 'Such a summery taste, so refreshing and chilled me out on a beautiful sunny day.'
One person commented on how it's 'Not a very strong strawberry taste' saying that it was 'quite weak'. But others disagree, with one saying it was the 'best flavour yet'. Another wrote: 'My favourite TRIP so far - tastes delicious, with a really natural flavour. Helps me unwind before bed - no need for a glass of wine now.'
A Trustpilot reviewer complained about the cost, commenting: 'The drinks taste great but are expensive if not on sale or special offer. Delivery was very slow.'
Another shopper said: 'Having tried the other flavours of Mindful Blend drinks, this one is by far my favourite. So thirst quenching and amazing for summer instead of alcohol. I've cut down my alcohol intake massively thanks to Mindful Blend and I'm so happy I now have a new flavour I can add to my fridge.'
Celebrities, too, have been enjoying the drink. In fact, Sophie Habboo loved the brand so much with a can often in her hand during her Wednesdays podcast, that last year she invested into TRIP.
She told her followers: 'I've been a huge fan of TRIP for a while now - @wednesdayspodcast listeners you will have seen me with a TRIP in my hand long before they reached out about working together. Their drinks are a game-changer, bringing calm and balance into busy days.'
Millie Mackintosh is also a fan, having shared a video of the new Wild Strawberry earlier this month. She described them as: 'Refreshing, slightly tart, and exactly what I want on a hot day when I'm not drinking but still want something that feels a bit special.'
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