Kate and William's pals 'gave Meghan's lifestyle brand a brutal nickname'
Since stepping back from royal duties, Prince Harry and Meghan Markle have faced ongoing tension with senior members of the royal family.
Following the couple's high-profile 2021 interview with Oprah Winfrey, where the Sussexes made multiple accusations about life inside Palace walls, the Late Queen issued a rare statement with the now-famous remark, "recollections may vary".
However, when Prince Harry published his memoir Spare in January 2023, Buckingham Palace stayed silent, choosing not to address any of the claims made in the book. It comes after it emerged Meghan Markle's 'inappropriate' living request was 'firmly denied' by late Queen.
Although a recent "peace summit" between King Charles and Harry's senior aides hinted at possible reconciliation between both camps after years of brutal barbs, Prince William's team were reportedly not invited to the meeting. And some of those close to Prince William and Princess Kate have allegedly expressed scepticism about Harry and Meghan in private.
According to a royal source cited by Bella Magazine, friends of the Prince and Princess of Wales reportedly mocked Meghan's rebranded lifestyle venture, As Ever, referring to the Duchess of Sussex's latest business venture as 'As If', as in ' as if it will take off'.
"It sparked quite a bit of laughter in the group," one source told Bella Magazine. "There were a lot of WhatsApp messages flying around. The whole thing seems a bit rushed and low-budget - honestly, it's a little embarrassing."
However, Meghan's lifestyle brand As Ever continues to be a huge hit with her dedicated fans, with almost all of her products, including her new rosé wine and famous jams, to flower sprinkles and a shortbread cookie mix, selling out in record time.
Last week, As Ever launched its new 2024 vintage rosé wine. Meghan celebrated the launch with a video to Instagram of her uncorking a bottle marked 'Bottle #1' to toast to her achievements. Alongside the clip, she wrote: "Here we go! First bottle off the line! Toasting to a beautiful day: Our Napa rose is live @aseverofficial."
Despite the first wine launch of the 2023 vintage tipple selling out within one hour after being released last month, the latest launch is still available to buy at the time of writing.
The new wine has the exact same price point as the previous batch, and is available in batches of three, six and twelve, with each bottle costing £22 ($30) and sold at £66 ($90), £116 ($159) and £218 ($300) respectively.
The As Ever brand appeared to explain the non-sell out by posting a video on its social media page of a bottle of the rosé being poured into a branded glass with the caption: "We made so much more this round, and yet it's still going fast! Don't miss out."
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