logo
Bridgestone and Maserati Deliver Unmatched Performance at ‘Born to Race' Event in Abu Dhabi

Bridgestone and Maserati Deliver Unmatched Performance at ‘Born to Race' Event in Abu Dhabi

Web Release17-02-2025

Cars Motors and accessories News By Editor_wr Last updated Feb 17, 2025
Bridgestone EMEA, a global leader in tyres and sustainable mobility solutions, partnered with Maserati MEAI at the exclusive 'Born to Race' event at the world-renowned Yas Marina Circuit in Abu Dhabi recently.
The high-octane event celebrated Maserati's latest GranTurismo, GT2 Stradale, Grecale, and other models, highlighting their exceptional performance, while showcasing Bridgestone's cutting-edge tyre technology that delivers unmatched driving experiences. The two-day event brought together Maserati enthusiasts, prospective customers, media, and influencers from 17 countries to witness firsthand the superior grip, stability, and precision that Bridgestone tyres offer.
This collaboration highlights Bridgestone's dedication to providing best-in-class tyre solutions for luxury and high-performance vehicles, reinforcing the strong connection between tyre innovation and automotive excellence. In addition to its tyre partnership, Bridgestone showcased its flagship products with a prominent display and branding presence at this event. As the official tyre partner for the event, Bridgestone's Potenza Sport ENLITEN was featured on the Maserati GranTurismo Trofeo and Modena on track and GranTurismo Folgore on Display, underscoring the company's commitment to enhancing vehicle performance at the highest levels.
Gurhan Cevikel, Head of Marketing Africa & Middle East, commented: 'Following Maserati's remarkable electrification milestone, we are thrilled to continue our partnership for the 'Born to Race' event. Bridgestone's E8 Commitment reflects our shared dedication to performance and sustainability. We are proud to demonstrate how our advanced tyre technologies, such as the Potenza Sport ENLITEN, elevate Maserati's ICE and electric models. Together, we are driving the future of electric mobility while providing an exceptional driving experience.'
Bridgestone and Maserati share a strong commitment to electrification. Bridgestone is investing in tyre technologies specifically designed for electric vehicles (EVs) to make electric mobility more efficient and accessible. The company is also developing an EV-ready retail and service network by partnering with leading EV manufacturers.
An integral part of the collaboration is Bridgestone's proprietary Virtual Tyre Development technologies, which were combined with Maserati's driving simulator. This allowed the bespoke tyres to be created and tested in a digital environment, reducing physical prototyping, minimising raw material consumption, and cutting carbon emissions, all while enabling a faster time to market.
The partnership between Bridgestone and Maserati is a powerful example of two iconic brands united by a shared commitment to engineering excellence. Bridgestone's tyres are designed to enhance Maserati's legendary performance, ensuring every curve of the circuit is navigated with meticulous precision and control. This collaboration further solidifies Bridgestone's leadership in the premium tyre segment, underscoring its dedication to global performance partnerships with the world's most prestigious automotive brands.
Comments are closed.

Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Al Masaood TBA and Bridgestone collaborate with Abu Dhabi Police
Al Masaood TBA and Bridgestone collaborate with Abu Dhabi Police

Zawya

time27-05-2025

  • Zawya

Al Masaood TBA and Bridgestone collaborate with Abu Dhabi Police

The annual summer road and tyre safety campaign ensures peace of mind for drivers in Abu Dhabi Abu Dhabi: Al Masaood Tyres, Batteries, and Accessories (TBA), along with Bridgestone EMEA, has joined forces with Abu Dhabi Police to launch the latest edition of the Checked by Bridgestone campaign – a two-day initiative aimed at raising awareness on tyre safety and protecting road users during the high-temperature summer season. Hosted at Al Masaood's Mushrif and Corniche FirstStop outlets, the campaign offers complimentary tyre inspections powered by cutting-edge digital technology and artificial intelligence, providing drivers with detailed, on-the-spot condition reports. These inspections highlight tyre wear, pressure, and alignment issues – all of which are critical factors in ensuring road safety during the summer months. As part of Bridgestone's global Checked by Bridgestone initiative, the campaign reflects both Al Masaood and Bridgestone's commitment to corporate social responsibility (CSR) and to supporting the Abu Dhabi driver community with preventive care and proactive services. It also reinforces Bridgestone's E8 Commitment, especially the principles of Ease and Extension – by bringing comfort, peace of mind, and innovative mobility solutions that help keep people and the world moving forward safely. Salah Adib, General Manager of Al Masaood TBA, said: 'The safety of road users and our community has always been a top priority for us. We believe that initiatives like Checked by Bridgestone serve as vital tools in raising public awareness, while offering tangible solutions that help drivers stay safe during the most demanding driving season of the year. Through our longstanding partnership with Bridgestone and this collaboration with the Abu Dhabi Police, we aim to support the community with both knowledge and free services that could prevent accidents and save lives.' Customers receive a digital report within minutes of the inspection. If any anomalies are detected, the system will indicate whether tyre replacement or wheel alignment is needed, along with an indicative quotation. If no issues are found and the inspection confirms that everything is in proper order, the report will provide suggestions for the next recommended check-up, based on time or mileage. Jacques Fourie, President Bridgestone AME: 'The 'Checked by Bridgestone' campaign is a testament to our constant commitment to ensuring driver safety in the region through innovative initiatives. In line with Bridgestone's E8 Commitment, we work diligently to enhance customer safety and convenience by collaborating with key stakeholders and leveraging advanced diagnostic tools. We extend our heartfelt gratitude to the Abu Dhabi Police and Al Masaood TBA for making this joint initiative possible and promoting safe, stress-free mobility across the UAE.' Through the expertise of Al Masaood TBA's professional technicians, this initiative ensures that drivers maintain tyre health, fostering a safer driving environment. Al Masaood and Bridgestone's collaboration with Abu Dhabi Police ensures broad outreach and reinforces the campaign's goal of making roads safer during the challenging summer months. Bridgestone and Al Masaood TBA remain committed to their mission of supporting community safety, aligning with the broader goals of innovative mobility solutions. About Al Masaood Tyres, Batteries, & Accessories (TBA): The Al Masaood Tyres, Batteries & Accessories Division (TBA) is part of Al Masaood Group, a highly diversified group of companies and an icon in the UAE's automotive industry. TBA is the authorised distributor of the complete Bridgestone Tyre range for cars, trucks, industrial, agricultural and earth mover vehicles in Abu Dhabi, Al Ain, and the Western Region. Al Masaood TBA operates several Bridgestone FirstStop outlets across Abu Dhabi, Al Ain, and the Western Region. FirstStop is Bridgestone's Tyre and Auto-Care retail chain, that was first established in Europe in 1994. The Division is also the exclusive distributor of TotalEnergies branded lubricants in Abu Dhabi, Al Ain, and the Western Region, and has an established a chain of "Rapid Oil Change" centres within its FirstStop outlets to offer services such as tyre change and brake replacement. The Division was awarded the Gulf Cooperation Council Distributor of the Year by the Bridgestone Corporation on many occasions. Sales and distribution are achieved through an appointed dealer network which is supported by the division's own showrooms in Abu Dhabi, Al Ain and Mussafah. A centralised warehousing and logistics operation ensures that products are always available to the dealers. For more information about our products, and services, visit You can also follow us on Facebook, Instagram, and LinkedIn.

Bridgestone builds on E8 Commitment with ‘Checked by Bridgestone' initiative
Bridgestone builds on E8 Commitment with ‘Checked by Bridgestone' initiative

Zawya

time20-05-2025

  • Zawya

Bridgestone builds on E8 Commitment with ‘Checked by Bridgestone' initiative

Bridgestone, a global leader in premium tyres and sustainable mobility solutions, implemented its 'Checked by Bridgestone' tyre safety initiative in Abu Dhabi as part of the company's E8 Commitment. The initiative, organised in collaboration with the Abu Dhabi Police and Al Masaood TBA, complemented Bridgestone's value of 'Ease', which is centred on enhancing mobility for motorists by improving comfort and safety. One of the initiative's unique features was the use of AI-powered reporting tools to provide quick and precise tyre condition assessments, highlighting Bridgestone's technologically advanced strategy for automobile innovation and user-friendly solutions. During the campaign, over 200 vehicles were checked, indicating a significant step towards road safety. The campaign sought to raise awareness on the critical importance of tyre safety during the summer, when tyres are most susceptible to wear and potential failure. By providing free tyre inspections for the general public, Bridgestone helped guarantee safer travel and peace of mind for daily mobility. Jacques Fourie, President Bridgestone AME: 'The 'Checked by Bridgestone' campaign is a testament to our constant commitment to ensuring driver safety in the region through innovative initiatives. In line with Bridgestone's E8 Commitment, we work diligently to enhance customer safety and convenience by collaborating with key stakeholders and leveraging advanced diagnostic tools. We extend our heartfelt gratitude to the Abu Dhabi Police and Al Masaood TBA for making this joint initiative possible and promoting safe, stress-free mobility across the UAE.' Salah Adib, General Manager of Al Masaood TBA, said: 'The safety of road users and our community has always been a top priority for us. We believe that initiatives like Checked by Bridgestone serve as vital tools in raising public awareness, while offering tangible solutions that help drivers stay safe during the most demanding driving season of the year. Through our longstanding partnership with Bridgestone and this collaboration with the Abu Dhabi Police, we aim to support the community with both knowledge and free services that could prevent accidents and save lives. At Al Masaood, we are proud to always align our efforts with the goals of Abu Dhabi Police and government entities to help advance the emirate's safety and public well-being agenda.' The latest campaign underscores Bridgestone's continuous efforts to promote road safety across the region, ranging from educational roadshows to digital safety awareness programs. The campaign's collaboration with the Abu Dhabi Police and Al Masaood TBA further emphasises the company's belief in the ability of public-private partnerships to drive meaningful change. For further information, please contact: Orient Planet Group (OPG) Email: media@ Website:

Commercial vehicle experts convene at Automechanika Dubai Network event ahead of Automechanika Dubai 2025
Commercial vehicle experts convene at Automechanika Dubai Network event ahead of Automechanika Dubai 2025

Zawya

time13-05-2025

  • Zawya

Commercial vehicle experts convene at Automechanika Dubai Network event ahead of Automechanika Dubai 2025

The commercial vehicle sector in the GCC is projected to grow at a CAGR of 6.6% until 2028 Electrification, green mobility and digitalisation are key topics on the agenda as the sector prepares for its next phase of growth Dubai, UAE: Messe Frankfurt Middle East, the organiser of Automechanika Dubai, has officially launched the first Automechanika Dubai Network event for 2025. This bi-annual focused industry forum is designed to promote insight, collaboration, and transformation within the region's automotive aftermarket. The first edition for 2025, powered by Bridgestone, took place at the Hyatt Regency Dubai Creek Heights, with the theme ' Commercial Vehicles—Trends & Transformation". Automechanika Dubai, the largest international automotive aftermarket trade show in the Middle East and Africa (MEA) region, continues to develop as a year-round platform focused on fostering strategic discussions within the sector. The annual Automechanika Dubai Network event gathered thought leaders and industry stakeholders to explore the latest innovations in fleet management, sustainability, and vehicle electrification. Sunny Manjani, Principal Consultant for Growth Advisory at Frost & Sullivan, was the first speaker to address the audience. He presented a market outlook for commercial vehicles, highlighting opportunities in emerging markets such as India, ASEAN, and Latin America. Additionally, he discussed regional trends in the Gulf Cooperation Council (GCC), including the effects of declining oil prices, innovative strategies implemented by the Public Investment Fund (PIF), and tourism growth in Saudi Arabia. 'According to Frost & Sullivan's Top 5 Predictions for 2025, counter tariffs from various countries have made global trade and logistics unpredictable, impacting freight movement and vehicle demand. Meanwhile, growth in commercial vehicles is expected in India, ASEAN, and Latin America, while EV targets face setbacks in North America and Europe. Under current conditions, internal combustion engines are evolving into cleaner, fuel-agnostic solutions, and OEMs are exploring M&A opportunities to integrate advanced software and AI," Manjani said. In a keynote on smart trucking, Wahaj Malik, Vehicle Sales Director, UD Trucks Middle East, discussed how digitalisation and telematics are revolutionising fleet operations. He highlighted the importance of data-driven decision-making, real-time vehicle monitoring, and predictive maintenance strategies that improve operational efficiency and reduce downtime. 'Logistics is the lifeblood of society. We believe that people depend on logistics, and logistics depend on people,' Malik said. 'The inefficiency is the biggest challenge of our sector — the safety aspect for road users, the public, congestion, and the environmental issues it brings. However, it is moving towards digitalisation and becoming smarter.' Hans Wising, Sales Director at Scania Middle East, addressed the topic of green mobility, sharing insights on the decarbonisation of transport. Additionally, Berk Berksoy, Fleet Solutions, OE & Retread Manager at Bridgestone Middle East Africa, presented the company's Fleet Care programme. This programme offers customised solutions to reduce operational costs, enhance safety, and optimise performance. The event concluded with a panel discussion titled 'Driving the Future: End-User Perspectives on Fleet Electrification and Sustainable Mobility." This discussion focused on the practical aspects of transforming fleets from the ground up, highlighting insights from various sectors, including logistics, public transport, and last-mile service providers. Panellists included Dr. Raj Kishore Kamalanathsharma, Advisory Consultant; Zain Peracha, Head of New Ventures at Emirates Transport; Dr. Raman Kumar, Managing Director at Al-Futtaim Logistics; Vishal Pandey, Director at Glasgow Research & Consulting; and Bassem Hassan, General Manager at Orient Motors Group. The iteration of Automechanika Dubai Network serves as a precursor to further discussions scheduled for Automechanika Dubai 2025, which will take place from 9 – 11 December at the Dubai World Trade Centre. Tommy Le, Show Manager of Automechanika Dubai at Messe Frankfurt Middle East, said: "Automechanika Dubai Network provides a platform for meaningful and focused dialogue. Commercial vehicles are a crucial segment facing significant technological changes, and this event gave the industry a chance to align on opportunities and pain points ahead of the December show. We take pride in supporting the automotive aftermarket sector through ongoing year-round engagement." The 22nd edition of Automechanika Dubai will again highlight Innovation4Mobility, which serves as the central hub for innovative technologies, futuristic concepts, and visionary ideas in mobility. Also returning is the Automechanika Academy, a premier knowledge-sharing platform providing strategic insights into emerging trends, technologies, and service models transforming the automotive aftermarket. Further key features include the Lubricants & Base Oils Conference, Modern Workshop, Future Fleets: Telematics & Automotive Logistics Conference AfriConnections, the interactive PitStop Challenge, and the prestigious Automechanika Dubai Awards recognising excellence across the industry. In 2025, the exhibition will introduce "Region Focus: Made in GCC," a dedicated showcase highlighting the growing presence of automotive manufacturing and industrial innovation in the region. The new Commercial Vehicles feature will highlight the specific needs of the mining, construction, and agriculture sectors. Additionally, there will be a special Road Safety Day to emphasise essential safety initiatives. The latest Automechanika Dubai news stories are available on the 'Press Releases' page. About Automechanika Dubai Automechanika Dubai is the largest international automotive aftermarket trade exhibition in the wider Middle East taking place at the Dubai World Trade Centre between 9-11 December 2025. Automechanika Dubai acts as the central trading link for markets that are difficult to reach connecting the Middle East, Africa, Indian Subcontinent, Asia and key CIS countries. For more information, please visit our website. About Messe Frankfurt The Messe Frankfurt Group is the world's largest trade fair, congress and event organiser with its own exhibition grounds. With a workforce of some 2,500* people at its headquarters in Frankfurt am Main and in 28 subsidiaries, it organises events around the world. Group sales in financial year 2024 were around € 780* million. We serve our customers' business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of Messe Frankfurt's key strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Sustainability is a central pillar of our corporate strategy. Here, we strike a healthy balance between ecological and economic interests, social responsibility and diversity. For more information, please visit our website at: With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent). For more information, please visit our website at: *Preliminary figures 2024 James Lakie Kate McGinley

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into the world of global news and events? Download our app today from your preferred app store and start exploring.
app-storeplay-store