Wendy's Frosty Is Getting a Big Makeover
The iconic Wendy's Frosty, a dessert staple for generations, is about to embark on its most significant transformation yet. Forget the simple chocolate or vanilla debate; the future of the Frosty is all about personalized indulgence. Keep reading to discover the exciting new ways to enjoy your Frosty.
Wendy's is taking its beloved Frosty to the next level with two exciting new options: Frosty Swirls and Frosty Fusions. Announced at its recent investor meeting, these innovations offer customers a fresh way to customize their favorite frozen treat. Frosty Swirls allow the addition of various sauces, while Frosty Fusions incorporate mix-ins—both of which can be combined for entirely new flavors never before seen on the menu.
While Wendy's hasn't officially disclosed which sauces and mix-ins will be available, the brand's promotional photo (seen above) hints at caramel sauce, cookie pieces, and what appears to be strawberry-flavored crunchy crumbles. Social media speculation suggests they resemble Pop-Tart pieces, though Wendy's has yet to confirm.
Fans have already gotten a preview of this customization trend with the Girl Scouts' Thin Mints Frosty, introduced in February. This limited-time offering features a swirled and creamy minty cookie crumble sauce, marking one of the first times Wendy's has experimented with such add-ins.
'Frosty is the most iconic brand in the frozen treats category. It's unique to Wendy's, it's broadly appealing, and our customers love it,' said Lindsay Radkoski, Wendy's U.S. chief marketing officer, during the presentation. 'That's why we're evolving Frosty from a product to a treat destination. We will be that destination when a sweet treat strikes any and all of our customers.'
Radkoski also highlighted the appeal of adding toppings and mix-ins, noting that this customization is 'very popular among younger consumers.' She explained, 'They help them fill their desire for new flavors and variety.'
The first hints about Frosty Swirls and Frosty Fusions came from a snack-focused Instagram blogger, who claimed in a February 15th post that Wendy's was working to 'vastly extend the customizability of the Frosty.' At the time, Wendy's neither confirmed nor commented on the speculation.
As for their official release, Wendy's has only revealed that Frosty Swirls and Frosty Fusions will debut sometime this spring, though the exact launch date remains unknown.
This menu shake-up comes at a time when the fast-food industry is facing challenges, with inflation-conscious customers seeking better value. Brand loyalty in the quick-service space remains low, with diners often gravitating toward competitors offering better deals or fresh new menu options. Wendy's hopes that these Frosty innovations will keep customers engaged and coming back for more.
Radkoski also shared that the changes go beyond just new add-ins—Wendy's is introducing redesigned Frosty cups, lids, and custom blue spoons, all crafted to enhance the eating experience.
'This spoon allows customers to get every bit of Frosty goodness out of the bottom of the cup,' she explained, emphasizing the brand's commitment to both convenience and enjoyment.
Wendy's efforts to reinvent the Frosty are just one piece of its broader strategy to drive growth. The company aims to increase global sales from $14.5 billion to $18 billion over the next three years while expanding its worldwide footprint by nearly 15% to 8,300 locations.
According to a press release, Wendy's plans to open an additional 1,000 locations by 2028, focusing on investments in technology and operations to enhance the customer experience.
Wendy's Chief Financial Gunther Plosch also announced that nearly 6,000 U.S. locations will implement artificial intelligence at drive-thru windows. This AI-powered system will build upon FreshAI, Wendy's existing voice-ordering assistant developed in collaboration with Google Cloud. Initially tested in 2023, FreshAI is currently operating in about 100 locations, with plans to expand to 500–600 restaurants by the end of the year.
Source:
Read the original article on GEEKSPIN. Affiliate links on GEEKSPIN may earn us and our partners a commission.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
14 hours ago
- Yahoo
K-pop giant plots $500M pivot that no one saw coming
K-pop giant plots $500M pivot that no one saw coming originally appeared on TheStreet. K Wave Media Ltd. (Nasdaq: KWM), a South Korean entertainment company, recently announced its plan to build a Bitcoin treasury. On June 4, the K-pop company announced that it has entered into a securities purchase agreement with Bitcoin Strategic Reserve KWM LLC to sell up to $500 million of ordinary shares. The company, well-known for K-pop merchandising and K-entertainment investments, said it hopes to become the 'Metaplanet of Korea,' a Japanese Bitcoin treasury company that itself deployed the strategy of Michael Saylor's Strategy (Nasdaq: MSTR), the largest public corporate BTC holder, to add Bitcoin to its balance sheet. K Wave Media said it will use the proceeds from the sale of these shares to support a "Bitcoin-centric digital asset treasury strategy." It did not specify which other cryptocurrencies it could acquire in the future to add to its account book. The K-Pop giant also said it plans to operate Bitcoin Lightning Network nodes and invest in infrastructure. The Bitcoin Lightning Network is a layer-2 payment protocol built on top of the Bitcoin blockchain that facilitates fast, low-cost, and scalable transactions. The company also plans to invest in Bitcoin-native infrastructure to enhance decentralization so that there is no centralized control over payments. The company's stock, which debuted on Nasdaq on May 14, jumped more than 300% following the announcement on June 4 and reached its record high price of $6.17 on the day. At press time, KWM was trading at $3.6393. As per Kraken, Bitcoin was trading at $104,671.76 at press time. K-pop giant plots $500M pivot that no one saw coming first appeared on TheStreet on Jun 6, 2025 This story was originally reported by TheStreet on Jun 6, 2025, where it first appeared. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
18 hours ago
- Yahoo
New Gold Star on Hamilton's west side is open and has an expanded menu
Jun. 6—A relocated Hamilton west side Gold Star restaurant is now open and is much larger than its former location on Main Street. It is in a plaza on North Brookwood Avenue that will see explosive growth in the next few years. A Valvoline is being built nearby, next to Wendy's and a newly announce Kroger Marketplace will be close, too. The Gold Star is corporate-owned as it replaces a building owned by now-former franchisee Carlo Salem, who is retiring. Gold Star Chili CEO Roger David said the work to select a location and build it took at least five years. However, it's been his priority for just about his entire 10-year tenure as CEO. Plans for the project were approved by Hamilton City Council in 2023. "It's very, very rewarding to be here," he said. David said patrons will notice a few things walking through the door, one being "an elevated level of hospitality." Another is an expanded menu, which in addition to the classic conies and ways, the restaurant will serve single and double burgers, deckers, fried chicken sandwiches, milkshakes and garlic parmesan fries, which David says "are the best in the city." The westside Hamilton store is a little bigger than the newer prototype restaurants being built over the past few years. The new Gold Star store replaced an old Pizza Hut, but David said they used that pizza restaurant's existing footprint, which resulted in a bigger space. "It has a tremendous dining room in there, we can accommodate a large group," he said. Gold Star plans to continue its partnership with community groups, including the schools, churches "and any organization that congregates." "We'll be a part of whatever their needs may be," he said. But helping with food banks and pantries is where the 60-year-old restaurant chain "really, really leans in heavily." "Understanding community needs is kind of where it starts, but with hunger, that's typically where we lean in a little heavier," he said. While the North Brookwood Gold Star has been open for a couple of weeks, the Cincinnati-based chain will formally celebrate its opening the weekend of Aug. 9 and 10, where guests can get free cheese coneys with the purchase of a drink, and chances to win free burgers for a year. The restaurant is open daily from 10 a.m. to 10 p.m. at 108 N. Brookwood Ave.
Yahoo
20 hours ago
- Yahoo
Blueprint For Success: 3 Top Things To Know Before Opening A Franchise Restaurant
If you've ever wanted to be your boss and start a business, becoming a franchisee within the Quick Service Restaurant (QSR) industry might be right for you. With customers increasingly focused on value, compelling menu items, and convenience, QSR franchises are poised for growth in 2025, according to industry data. Wendy's shares three key things to keep in mind if you've ever thought about opening your restaurant. More than 204,000 QSR franchise-operated locations are projected to open this year alone. That's an increase of 2.2%, according to the International Franchise Association's 2025 Franchising Economic Outlook. What's driving the opportunity? Consumers are becoming increasingly selective in their spending, prioritizing perceived value and personalization over discounted prices. According to the IFA, QSRs and fast-casual brands offering superior quality-to-price ratios are expected to outperform in 2025, maintaining their appeal to cost-conscious consumers. Aspiring QSR franchise operators have numerous choices when deciding to grow within the industry, including evaluating brand potential, location availability, building type, and incentives as part of an overall business opportunity. Industry experts advise exploring all options to find the right growth opportunity for each entrepreneur, including the brand itself, as well as considering rural versus urban locations and analyzing the benefits of different restaurant asset types, whether opening traditional standalone locations or non-traditional locations, such as airports or travel centers. Several restaurant brands also offer incentives such as build-to-suit mechanisms, which can reduce the upfront cost of opening a restaurant. Mike Zak, a 30-year veteran franchise operator and president of Wenzak, a Wendy's franchise organization, shares some advice to consider when opening a QSR: The Menu: Does the menu include craveable items? Is the brand innovating and providing exceptional customer experiences to build repeat visits? Is it delivering relevant value? Do the teams ensure fresh, hot food every visit to keep customers coming back? Restaurant Design: Good restaurant design sets the stage for better returns. Designs should feature a simplified construction process that reduces capital expenditure and operating costs. In the digital age, the brand must offer designs that include streamlined ordering, increased digital capacity and dedicated mobile pickup and delivery windows. It's also essential to have a fresh, clean-looking design that employees love to work in and customers love to visit. Technology: Does the brand lead through innovation to help restaurant operators deliver a quick and seamless experience to customers? Voice AI in the drive-thru, combined with a user-friendly app, can elevate and help the crew focus on providing fast, friendly services and customer experiences. For aspiring entrepreneurs looking to benefit from industry growth, Zak provides some final advice: 'Being a QSR operator is a high-contact sport and requires the right coach to keep your team scoring big wins with strong returns on your investment. It's important to evaluate the team's performance today and understand the playbook for future success.' This is not an offer to sell or the solicitation of an offer to buy a franchise. It is for information purposes only. This story was produced by The Wendy's Company and reviewed and distributed by Stacker. RELATED CONTENT: The Enduring Fire: Revisiting Malcolm X's Vision For Black Liberation On What Would Have Been His 100th Birthday
