Ministry of Sports Launches 'Sportifai' to Drive Digital Transformation in Sports Sector
The Ministry of Sports has launched Sportifai, a new digital platform aimed at revolutionising sports governance and athlete development across the UAE.
Unveiled during the "Driving Digital Transformation in the UAE Sports Sector" workshop, Sportifai will serve as a centralised, AI-powered ecosystem to streamline operations, support talent identification, and enhance performance monitoring. The platform aligns with the UAE's National Sports Strategy 2031 and is part of the government's broader push toward smart governance.
Dr. Ahmad Belhoul Al Falasi, Minister of Sports, described Sportifai as a 'major leap forward' for the sector, highlighting its ability to boost efficiency and innovation. He noted the platform simplifies access to services for sports federations in line with the Zero Government Bureaucracy programme. 'By integrating data analytics and artificial intelligence, Sportifai allows early detection of promising athletes and supports evidence-based decision-making,'
Al Falasi added.
The platform will be adopted by all sports federations and clubs, according to Ghanim Mubarak Al Hajeri, Undersecretary of the Ministry. It includes advanced systems for athlete data management, talent scouting, and performance analysis.
Sheikh Suhail bin Butti Al Maktoum, Assistant Undersecretary for Sports Development and Competitiveness, revealed the platform's brand identity and thanked federation leaders for their collaboration. He stressed the need for continued cooperation to ensure successful implementation.
The workshop featured two sessions: one for federation presidents introducing Sportifai , and another for technical and administrative staff focusing on key digital projects.
The launch of Sportifai marks a critical step in building a more connected and data-driven sports environment in the UAE.
News Source: Emirates News Agency
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