After Kiss Cam Chaos, Astronomer Hires Chris Martin's Ex-Wife Gwyneth Paltrow: ‘What A Savage Move'
Astronomer, the tech company which has been in the headlines for all the wrong reasons these days, just pulled off an iconic move. They introduced Coldplay's frontman, Chris Martin's ex-wife, Gwyneth Paltrow, as their 'temporary spokesperson". The DataOps platform posted a video through their social media accounts on Friday, July 25, featuring the renowned Hollywood actress.
'I've been hired on a very temporary basis to speak on behalf of the 300-plus employees at Astronomer," she said at the beginning of the minute-long clip.
She added, 'Astronomers have gotten a lot of questions over the last few days, and they wanted me to answer the most common ones." Instead of discussing the cheating scandal of Andy Byron and Kristen Cabot, Gwyneth, with a straight face, began answering questions about the Astronomer's data operations.
The Iron Man actress promoted their latest AI and data products, saying, 'We've been thrilled so many people have a newfound interest in data workflow automation." As she proceeds, another question pops up on a blue screen, asking, 'How is your social media team holding?" Just when people thought Gwyneth might touch upon the scandal, she humorously proved them wrong. She promoted their Beyond Analytics conference, scheduled for September, and told everyone that there are still vacancies available.
Internet Reacts To Astronomer's Video Feat. Gwyneth Paltrow
People on the internet loved the clever move, with many praising Astronomer for using humour at the time of crisis and turning the bad publicity into a smart marketing move.
One user said, 'Hiring the ex-wife of the lead Coldplay singer to deliver this message is absolutely savage. Oh my goodness." Another curiously asked, 'I want to know what prompt you used on what system to come up with this PR response, because chef's kiss."
A different person wrote, 'Guys, this is a PR masterclass. You take the most viral moment of July 2025 and, instead of disaster control, make light of the situation and create the ultimate brand awareness. Bravo." 'Best brand response of the year, holy s–t," mentioned another user.
Why Is Astronomer In The Headlines?
It all started at a Coldplay concert at Gillette Stadium in Boston on July 16, when the band's frontman decided to hype the crowd with their kiss cam segment. The camera panned across the stadium and landed on Andy Byron, the CEO of the tech company, and his Chief People Officer, Kristin Cabot. The two were wrapped in each other's arms when the camera caught them. In that moment, they panicked and tried hiding away. Seeing them react that way, Chris tells the crowd, 'Oh, look at these two," adding, 'Oh, what? Either they're having an affair or they're just very shy."
The video has since gone viral on the internet, with people discovering that both were married to different individuals. While Andy is married to Megan Kerrigan, Kristen's husband is the owner of Privateer Rum, Andrew Cabot. As of now, both the top executives at Astronomer have resigned from their respective positions.
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