Warner Bros. Discovery announces post-split company names
Why it matters: The announcement further unwinds the 2022 merger between WarnerMedia and Discovery that created WBD in the first place.
Catch up quick: WBD announced in June it plans to split into two publicly traded companies, separating most of its legacy TV assets from its streaming business.
Warner Bros., which had been temporarily referred to as "Streaming & Studios," will include HBO, HBO Max, DC Studios as well as Warner Bros. television, film and gaming, plus their libraries.
Discovery Global, which was temporarily named "Global Networks," will include most of its television brands like CNN and TNT Sports, free-to-air- channels in Europe and digital products like the Discovery+ streaming service and Bleacher Report (B/R).
WBD CEO David Zaslav is set to run Warner Bros. while WBD CFO Gunnar Wiedenfels is slated to helm Discovery Global.
As part of the split, expected to be completed by mid-2026, Discovery Global is poised to take on most of WBD's debt as well as a 20% stake in Warner Bros.
What's next: WBD said it's begun looking for a chief financial officer and chief people and culture officer for Warner Bros, as well as a chief communications and public affairs officer for Discovery Global.
The bottom line: It's hardly the first time the company has opted to return to names that already have widespread recognition.
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