Lana Del Rey's New Hit Single Helps Her Debut Album Grow

Forbes

28-04-2025

There's a lot of excitement swirling around Lana Del Rey's music right now. The Grammy-nominated singer-songwriter spent months teasing a new album, and while fans still don't know exactly when they'll be able to hear the full collection — or even what it's called — it's clear that momentum is building. Del Rey has already dropped several tunes from the upcoming project, and it looks like promotion of the full-length has started in earnest. All that attention seems to be having a very real and positive effect on the album that started it all.
Del Rey appears on double-digit Billboard rankings with her new single. She only manages to find space on a few lists dedicated to albums, and just her first full-length is still present – and it's on the rise.
On the Top Alternative Albums chart, Born to Die nearly cracks the top 10 once more, rising from No. 15 to No. 12. It also lifts four spaces on the Top Rock & Alternative Albums roster, climbing to No. 22. Perhaps most impressively, it edges closer to the upper half of the Billboard 200, pushing from No. 120 to No. 103.
Despite its age – it's now more than a decade old – Born to Die is clearly still connecting with listeners. The title shifted another 12,100 equivalent units in the U.S. last week, according to Luminate. That sum is up almost 8% from the previous frame, a healthy jump for a project first released back in early 2012.
As is typical for an older album, most of those units come from streaming activity. That said, Born to Die also managed to sell more than 2,100 copies in terms of pure purchases.
The renewed interest in Born to Die (not that it's ever forgotten) is likely tied to the buzz surrounding Del Rey's brand new single 'Henry, Come On.' That recently-released cut debuts on 10 Billboard charts this week. The new tune is set to appear on her forthcoming, still-untitled full-length, and it's off to a strong start.
The track reaches so many lists, in part, because it's categorized under both the alternative and rock genres. That style-blending allows it to qualify for multiple tallies, and its sales and streaming showings were strong enough to bring it to many rosters.
The single even breaks onto the Hot 100, as well as both of Billboard's global rankings, in its debut frame. It manages to crack the top 10 on two sales-focused charts, opening at No. 4 on the Alternative Digital Song Sales chart and No. 5 on the Rock Digital Song Sales list.