Pair of Georgia rivalry games gets major sponsorship
The Georgia Bulldogs have already announced that they will play a rivalry game at Mercedes Benz Stadium for each of the next two seasons. However, AMB Sports and Entertainment announced that Mercedes Benz will host more college games in the future.
This series of college games will be called the "Invesco QQQ Atlanta Gridiron Classic", and the 2025 Georgia versus Georgia Tech game will be the start of it. The aim is to "host powerhouse college football programs and storied rivalries on one of college football's biggest stages."
Georgia's game against Georgia Tech in 2025 will mark a memorable moment. It will be the first time the rivalry of "Clean, Old-Fashioned Hate" has taken place in a neutral site. The matchup will occur on Black Friday, Nov. 28.
Additionally, The Bulldogs have never played the Florida Gators in Mercedes-Benz before. The World's Largest Outdoor Cocktail Party has taken place in Jacksonville for the past 18 years. Following the 2026 matchup in Atlanta, the two teams will meet again in Raymond James Stadium in 2027 before returning to Jacksonville, which is undergoing stadium renovations for the next couple of years, in 2028.
Georgia will earn $17.5 million in the next two years from this series. The Bulldogs will earn $10 million from the 2025 game versus Georgia Tech and $7.5 million for the 2026 game against Florida.
Kirby Smart is currently 7-4 all-time in Mercedes-Benz, but in 2024, he went 2-0, winning the season opener against Clemson and the SEC championship against Texas.
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