Ather closing in on Ola Electric in July EV sales
's shift from chasing growth to focusing on profitability has come at a cost. Its market share in the
electric two-wheeler segment
slipped to 17.2 per cent as of July 27, down from 19.9 per cent in June, as per Vahan data.
Ather Energy
, its listed rival, is now within striking distance, clocking 13,187 units this month for a 16.5 per cent share.
The gap of just 526 units between Ola Electric and Ather Energy in July so far marks a sharp narrowing compared with June, when Ola Electric had sold over 5,000 units more than Ather Energy.
Ola Electric reported a net loss of ₹428 crore on revenue of ₹828 crore for the first quarter of FY26. Losses widened 23 per cent from ₹347 crore in the same quarter last year but shrank 51 per cent from ₹870 crore in the January-March period. Revenue rose 35 per cent sequentially from ₹611 crore but was down 49.6 per cent year-on-year. Ather Energy is yet to report its financials for the April-June period.
Responding to queries sent by ET, Ravneet Phokela, chief business officer of Ather Energy, said that the recent growth in its numbers was on account of the launch of its family-oriented scooter series, Rizta, which has expanded its user base across new segments and geographies.
Queries sent to Ola Electric,
Bajaj Auto
, and TVS Motor remained unanswered till press time.
This shake-up in market positions comes amid rising concerns over China's curbs on rare earth magnet exports, which are starting to hit electric two-wheeler sales in India. The segment has seen a 21.6 per cent drop in volumes so far in July versus June. Even legacy players like TVS Motor and Bajaj Auto, which lead the category, have seen sharp month-on-month declines of 31 per cent and 27.4 per cent, respectively. Phokela of Ather Energy said the company has so far managed to avoid any major impact by balancing inventory between its manufacturing units and dealerships. 'As an industry, all of us are also exploring alternative sources and technologies, but that's not ready at this point in time,' he said.
In a recent interview with ET, Rajiv Bajaj, managing director of Bajaj Auto, said August could be a 'zero month' for its electric scooter Chetak and electric three-wheeler GoGo due to a shortage of rare earth magnets, making it the first automaker to halt production as a result of China's export curbs on the key component.
Ola Electric slips
The drop in Ola Electric's market share and sales has come at a time when it has been grappling with a range of challenges, including scrutiny over sales data discrepancies, vehicle quality concerns and missing trade certificates at several of its retail outlets.
'Ola Electric has been grappling with the issues of quality historically, because of which the brand has taken a hit,' said Jay Kale, executive vice president of Elara Capital. 'While they have mentioned in their earnings calls that their Gen 3 products have a much better quality, it will take time for that to reflect in the market and the word of mouth to spread.'
Ola's stock has also underperformed since its listing. On Friday, it closed at ₹41.2 on the BSE, well below the IPO price of ₹76. In contrast, Ather's shares closed at ₹333.7, up from its IPO price of ₹321.
In February, Ola Electric reported 25,000 vehicle sales in its filings, while Vahan data showed just 8,652 registrations.
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Time of India
12 hours ago
- Time of India
Ather closing in on Ola Electric in July EV sales
Ola Electric 's shift from chasing growth to focusing on profitability has come at a cost. Its market share in the electric two-wheeler segment slipped to 17.2 per cent as of July 27, down from 19.9 per cent in June, as per Vahan data. Ather Energy , its listed rival, is now within striking distance, clocking 13,187 units this month for a 16.5 per cent share. The gap of just 526 units between Ola Electric and Ather Energy in July so far marks a sharp narrowing compared with June, when Ola Electric had sold over 5,000 units more than Ather Energy. Ola Electric reported a net loss of ₹428 crore on revenue of ₹828 crore for the first quarter of FY26. Losses widened 23 per cent from ₹347 crore in the same quarter last year but shrank 51 per cent from ₹870 crore in the January-March period. Revenue rose 35 per cent sequentially from ₹611 crore but was down 49.6 per cent year-on-year. Ather Energy is yet to report its financials for the April-June period. Responding to queries sent by ET, Ravneet Phokela, chief business officer of Ather Energy, said that the recent growth in its numbers was on account of the launch of its family-oriented scooter series, Rizta, which has expanded its user base across new segments and geographies. Queries sent to Ola Electric, Bajaj Auto , and TVS Motor remained unanswered till press time. This shake-up in market positions comes amid rising concerns over China's curbs on rare earth magnet exports, which are starting to hit electric two-wheeler sales in India. The segment has seen a 21.6 per cent drop in volumes so far in July versus June. Even legacy players like TVS Motor and Bajaj Auto, which lead the category, have seen sharp month-on-month declines of 31 per cent and 27.4 per cent, respectively. Phokela of Ather Energy said the company has so far managed to avoid any major impact by balancing inventory between its manufacturing units and dealerships. 'As an industry, all of us are also exploring alternative sources and technologies, but that's not ready at this point in time,' he said. In a recent interview with ET, Rajiv Bajaj, managing director of Bajaj Auto, said August could be a 'zero month' for its electric scooter Chetak and electric three-wheeler GoGo due to a shortage of rare earth magnets, making it the first automaker to halt production as a result of China's export curbs on the key component. Ola Electric slips The drop in Ola Electric's market share and sales has come at a time when it has been grappling with a range of challenges, including scrutiny over sales data discrepancies, vehicle quality concerns and missing trade certificates at several of its retail outlets. 'Ola Electric has been grappling with the issues of quality historically, because of which the brand has taken a hit,' said Jay Kale, executive vice president of Elara Capital. 'While they have mentioned in their earnings calls that their Gen 3 products have a much better quality, it will take time for that to reflect in the market and the word of mouth to spread.' Ola's stock has also underperformed since its listing. On Friday, it closed at ₹41.2 on the BSE, well below the IPO price of ₹76. In contrast, Ather's shares closed at ₹333.7, up from its IPO price of ₹321. In February, Ola Electric reported 25,000 vehicle sales in its filings, while Vahan data showed just 8,652 registrations.
Time of India
17 hours ago
- Time of India
Bajaj Auto to infuse more mojo into 125cc motorcycles this fiscal
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Also read: Bajaj Auto on the go with its GoGo electric 3-wheeler brand Chairman, Niraj Bajaj , has said in the report that sales of the 'strategically important and focused segment' of the 125cc+ motorcycle segment hit a new peak. Pulsar, the flagship brand, remains a strong force in the sports motorcycle segment, 'leading the charge as a symbol of Indian engineering and excellence'. Targeted actions While overall domestic motorcycles performance was subdued by a relatively weak second half that saw a loss of market share, 'we view this as a critical area and are taking clear and targeted actions to regain momentum'. Sales of the recently launched Freedom 125 have also been tepid but Bajaj Auto has reiterated that the world's first CNG motorcycle represents its commitment to 'breakthrough innovation while reimagining mobility'. Freedom 125, the company states, is more than a bike; it is a statement of how engineering and environmental stewardship can go hand in hand. That your Company not only navigated this transition but delivered its best-ever performance is a testament to the very versatile nature of our business, which drives the resilience of our results. When one engine slows, the other steps up — allowing the enterprise to stay on Bajaj The preceding fiscal also saw domestic demand slowing down for Bajaj Auto in the second half while exports accelerated sharply. 'That your Company not only navigated this transition but delivered its best-ever performance is a testament to the very versatile nature of our business, which drives the resilience of our results. When one engine slows, the other steps up — allowing the enterprise to stay on course,' said the Chairman. According to him, the other bit of good news was the 'surefooted progress' that Bajaj Auto had made on building the electric vehicles business which now account for 20% of domestic sales. More importantly, Chetak achieved segment leadership position on electric scooters during the fiscal that went by. Chetak on a roll 'This was the year in which Chetak hit leadership in the electric scooters market as volumes more than doubled year-on-year. The launch of the affordable variant earlier in the year and rapid expansion of the network to over 4,000 touchpoints were key interventions that propelled the business to leadership,' said Niraj Bajaj. The company's partner brands, KTM and Triumph, clocked nearly one lakh units domestically, reflecting the growing preference for premium mobility and 'our decisive presence' in this space. 'Buoyed by the strength of an expanded/upgraded portfolio and a wider reach in terms of city and dealership coverage, the interventions are yielding encouraging results,' he added. Also read: Bajaj, KTM will pull out all the stops in new revival plan The electric three-wheeler business, which is under two years old, rapidly scaled up too with a three-fold increase in market share and further going on to achieve segment leadership at the start of FY26. Exports also staged a strong comeback with double-digit growth that was led by Latin America, which continued its strong momentum, registering yet another high over what was already a record performance last year. 'Our brands continue to enjoy deep trust and loyalty among customers, helping us reclaim volumes and drive share across markets,' he said. Bullish on Brazil The recently launched Brazil business has grown scale quarter after quarter particularly after supplies were unlocked following the commissioning of the first company-owned overseas assembling facility in Manaus in June 2024. The business ended the year at a quarterly run rate that was in excess of what it sold for all of the previous financial year. 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News18
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