As The Cookie Crumbles: Here's Why Fans Are Boycotting Crumbl Cookies
When it comes to consumer power, our collective dollars hold a shocking amount of influence and value. Where we choose to spend our money can have an impact on the environment and public health, influence state and national politics, and even dictate the causes we inadvertently support. Sure, we may not know exactly where our hard-earned cash ends up—and you could argue that money is continually circulating anyway—but we can at least try to be conscious about the businesses we patronize and what things we align ourselves with.
😋😋SIGN UP to get delicious recipes, handy kitchen hacks & more in our daily Pop Kitchen newsletter🍳🍔
This philosophy has been made increasingly evident in recent months as several brands and corporations have faced public backlash from consumers who disagree with their stance on political issues like DEI and immigration. Target, for example, has seen a significant decline in business after making the decision to scale back its diversity initiatives amid pressure from the Trump administration. Other companies like Walmart and McDonald's have also started to feel the sting of boycotts, and it looks like there's one more brand to add to the list.In a decidedly unexpected twist, fans are calling for a boycott of Crumbl Cookies after a Tiktok posted by a former employee threatening to 'expose' the brand went viral. According to @its.emmaj's post, Crumbl Cookies allegedly fired her after three years and then called United States Immigration and Customs Enforcement (ICE) on her. "I just got fired from Crumbl Cookies after three years, so now I'm exposing everything they never wanted customers to know," the caption reads.
The user then goes on to accuse the company of using pre-made or frozen cookie dough, recycling recipes, and simply using the giant mixers for aesthetic purposes rather than a functional one. While she doesn't provide any additional context for what lead to her firing and the shady move that led to her being deported, the video has already amassed over 8 millions views and thousands of comments calling for a complete boycott of the brand.
'Never going back to Crumbl. Calling ICE on an employee is unforgivable,' said one person. 'Crumbl Cookie is mid anyway,' commented someone else. One alleged employee even said that they were going to quit. So far, there have been no reports of an ICE raid at Crumbl Cookie, but that hasn't stopped fans from calling it quits on the brand. Regardless, this is one story we'll definitely be paying attention to.As The Cookie Crumbles: Here's Why Fans Are Boycotting Crumbl Cookies first appeared on Parade on Jul 22, 2025
This story was originally reported by Parade on Jul 22, 2025, where it first appeared.
Solve the daily Crossword
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Hamilton Spectator
an hour ago
- Hamilton Spectator
Rod Stewart offers scathing words for Trump and ‘51st state' threats at Toronto concert
Rod Stewart did not mince words for U.S. President Donald Trump on a Toronto stage this week. A Budweiser Stage crowd roared with applause Tuesday night as Stewart, flanked by background dancers in sparkly black dresses, danced to a patriotic Canada-themed parody of Gloria Gaynor's 'I Will Survive' that was being played on screen. 'At first we were afraid, we were petrified,' concertgoers could hear as the ardent take on the hit song played from the stage's speakers. The contemporary twist on Gaynor's anthem was performed by Plainfield, Ont., singer Sonya Zaback. At the end of the line, 'And now we've banded all together, your tariff made us strong,' the British singer and songwriter pumped his arms into the air. The 'I Don't Want to Talk About It' star grinned as the lyrics continued: 'There's not a snowball's chance in hell we'll be your 51st state' to cheers from the audience. Stewart walked backwards across the stage as the cover crooned, 'So now just go, walk out the door. We do not need you, you're not welcome anymore.' 'Weren't you the one who instigated these trade fights? You're soon broke to regret it — when we turn out your lights.' Stewart jumped and cheered, facing the screen blaring footage of Toronto streets and fireworks behind the lyrics. '51st state, my f—king ass,' Stewart yelled as the song came to a close, pumping his fist in the air again. Rod Stewart danced and cheered to an anti-Trump rendition of 'I Will Survive' on a Toronto stage Tuesday. In recent weeks Trump has been less vocal on his taunts to annex Canada as the '51st state,' but the two countries remain deadlocked in negotiations over a trade deal that would avert tariffs on Canadian goods. Trump has set a deadline of Aug. 1 for the two countries to reach an agreement. 'I think Canada could be one where they just pay tariffs — not really a negotiation,' Trump told reporters Friday. Stewart is set to hit the stage at the Xfinity Center in Mansfield, Massachusetts, Saturday night. With files from The Canadian Press
New York Post
an hour ago
- New York Post
Common pilates act that everyone is guilty of doing at some point
An Aussie pilates instructor has called out an all-too-common exercise act that most of us are guilty of. Adelle Petropoulos, 30, teaches pilates full time and does four classes a week. After a recent class, the Melbourne woman took to TikTok to rant about something she sees in the studio all the time. 'If this ever happens in your pilates class, just stop moving. You've done your class, everyone's worked their little tushies off. The instructor put on harmonious music,' she said. 'Find your quiet, still space — that is not instructions for you to get up, take your straps off, and start cleaning your reformer.' She said all that can be heard throughout the quiet time at the end of the class are the sounds of cleaning spray and noisy personal items being bundled up. Petropoulos advised people to either leave before the quiet music or not come to the class at all, as it interrupts others who choose to stay. 4 An Aussie pilates instructor has called out an all-too-common exercise act that most of us are guilty of. photology1971 – Speaking to Petropoulos said that as an instructor, her job is to create the best 45-minute experience for every person in the room. 'When people start packing up before class ends, it disrupts that shared energy. It sends a message — intentionally or not — that the last few minutes don't matter, when in fact, they're often the most important: the wind-down, the breath work, the integration. Those moments are where the magic happens,' she told 'It's not just about etiquette, it's about respect — for the practice, the instructor, and most importantly, for the people around you who are still trying to be present. Everyone deserves that full experience.' 4 Adelle Petropoulos advised people to either leave before the quiet music or not come to the class at all, as it interrupts others who choose to stay. tiktok/@adellepetros She said she understood that most people didn't mean any harm by it, as they're just busy, but it can be incredibly 'disruptive' and 'pulls others out of the moment.' Petropoulos said most people agreed with what she said in the social media rant. Another action, from her perspective, that causes similar issues is using your phone in class. She mentioned that most people come in with great energy and respect for the space. 'Just a reminder that we're all human — no one's perfect! But if we can all stay present, support each other, and treat the space with care, it makes a huge difference. Pilates is about more than movement — it's a shared community-led experience, and when we all show up fully, the energy in the room becomes something really special,' Petropoulos said. Simon Ngo, from Flow Athletic, described Petropoulos' video as 'spot on and accurate.' He said while leaving during the cool down portion of the class at Flow Athletic, due to the relative intensity of the classes, it is quite rare it seems to be a fairly common occurrence in pilates in general. 4 'When people start packing up before class ends, it disrupts that shared energy. It sends a message — intentionally or not — that the last few minutes don't matter, when in fact, they're often the most important: the wind-down, the breath work, the integration. Those moments are where the magic happens,' she said. tiktok/@adellepetros 'I just feel like it's a 'what a shame' moment. It's as though you've gone to the effort of checking out the dessert menu but not ordered anything,' he said. 'Or more accurately, like you've ordered the dessert, it's arrived and you've decided to leave.' He said people should stick around for that part of the class, as it's part of it for a reason. 'If you don't start a class without a warm-up, why would you not finish with a cool down?' he said. 4 'It's not just about etiquette, it's about respect — for the practice, the instructor, and most importantly, for the people around you who are still trying to be present. Everyone deserves that full experience,' she continued. Somkiat – 'Otherwise, a class would have been advertised 5 minutes shorter. Plus, your instructors probably would have gone above and beyond to plan these Zen closing-out moments. 'As much as people are time poor and, rather because of it, these few minutes of slowing down and reconnecting with ourselves are the stress-buster and self-care everyone needs in these of world of being busy today.' He said in 2025, securing a spot in a pilates class almost rivals getting into the housing market so if you land a spot, 'stay for the full experience.'
Time Magazine
an hour ago
- Time Magazine
We Are Drinking So Much Matcha That Supplies Are Running Out
Matcha tea, a powdered Japanese green tea, has become a cultural phenomenon in the West, so much so that its popularity has resulted in a global supply problem. Western consumers have thirsted for the health option in recent years, a trend skyrocketed by social media—especially through Tik Tok. At the same time, Japan has experienced a mass tourism rise in the post-pandemic years—in 2024, Japan welcomed a record-breaking 36.9 million international visitors, surpassing the previous record of 31.9 million in 2019 — leading to many mass tea companies and local vendors to report shortages of supply. Back in October 2024, two well-known matcha companies—Ippodo and Marukyu Koyamaen—limited and/or stopped selling certain kinds of matcha, citing short supplies. 'Dear customers, We have been receiving an unexpected high volume of orders during the past few months. Taking production scale and capacity into consideration, we regrettably announce that availability for all Matcha products, regardless size and packaging type, will be limited from now on,' Marukyu Koyamaen's website still reads. Matcha comes from the same plant that many different teas come from— the camellia sinensis. The camella sinensis leaves can be made into green tea, oolong tea, and black tea. Though matcha originates from China, it has become closely associated and rooted in Japanese culture. Matcha is a type of green tea, but the processing, form and taste differs significantly, and is made specifically from tencha, a shaded green leaf tea. Matcha also only makes up a small amount of Japanese tea production—just 6%—according to the Global Japanese Tea Association. Yet, the demand has skyrocketed. And as a result, prices have also soared. According to Forbes, the matcha market is expected to hit about $5 billion by 2028, an expected growth of more than 10% since 2023. Further, the Japanese agriculture ministry has reported that the 2024 tencha output was over 2.5 times higher than 2014. The question is whether increased demand, small farmers trying to meet this demand, and a crop that is heavily dependent on weather patterns can keep up, even as the spring matcha harvest attempts to make up for the shortages of the past year. This year, though, the Kyoto region of Japan, which accounts for a large percentage of tencha harvest, was hit with a hot and dry harvest season, say farmers in the area. In 2025, Zach Mangan, founder of Kettl Tea, a Brooklyn-based company specializing in high-quality teas imported directly from farms in Japan, called this year's harvest a 'high-quality but lower-yielding harvest' in a blog post in May of this year—the kind of harvest that will boost demand and lower availability, potentially raising prices even further. Read More: The Surprising Reason Your Groceries Are More Expensive According to the Global Japanese Tea Association, the average price for tencha in late April reached 8,235 yen per kilogram, which is 1.7 times higher than last year's average. And according to producers, that can only be expected to continue. 'Over the past year, demand for matcha has grown beyond all expectations,' Ippodo updates customers on July 18. 'Unfortunately, supply constraints are likely to continue.'
