Korean food craze is not over yet. And it's not just a metro city crush
BTS.
advertisementAnd the craze is pretty much the same when it comes to Korean food too. We were first introduced to it through K-dramas and variety shows, watching characters slurp bowls of ramen, share bubbling hotpots, or grill meat at the table. That on-screen indulgence sparked our curiosity, and soon, instant ramen packets and ready-to-eat tteokbokki found their way into our kitchens. Now, Korean restaurants, once a niche find, are commonplace and packed with diners eager to try everything from bibimbap to kimchi fried rice.
Bibimbap. (Photo: Unsplash)
It's more than a trend, a phenomenon that has continued. Don't believe it? Well, Swiggy's latest data reveals that orders for Korean food have shot up 50 per cent year-on-year (July 2025 vs July 2024) across the country. And while big cities like Bengaluru, Mumbai, and Hyderabad still lead the way, it's the non-metro cities that are turning heads.Emerging markets such as Surat, Thiruvananthapuram, Vadodara, Mysuru, and Mangaluru have seen a 59 per cent jump in Korean food orders over the past year.True to form, Gen Z is at the forefront of this culinary trend, responsible for 27 per cent of all Korean food orders on the app. Korean bun, Korean cheese bun, Korean ramen, and Korean chicken are among the most popular keywords.
Korean bun. (Photo: Unsplash)
The survey also reveals that the Korean McAloo Tikki Burger has surprisingly emerged as the most-ordered item, and other favourites include Korean Corn & Jalapeno Garlic Bread, Korean Tangy Chicken Roll, and Korean Spicy Chicken Burger.Korean-inspired drinks are also making waves. The tangy-sweet Korean Yuzu-Pop Sprite is one of the beverages riding this trend.So, you see, the rise of Korean cuisine in India is a sign of how open Indian consumers are becoming to experimenting with international flavours. Restaurants and brands are taking note, and many are localising these global tastes into familiar, snackable formats that appeal to a wider audience.- EndsMust Watch
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