Forbes Unveils Its 13th Annual List Of The World's Most Influential CMOs
Marian Lee, Chief Marketing Officer of Netflix, tops the list for the second year in a row, with Chris Davis of New Balance and Asmita Dubey of L'Oréal Groupe making up the top three.
The chief marketers featured on the 2025 Forbes World's Most Influential CMOs list represent companies with a combined market cap of nearly $14 trillion, as of the close of markets on June 6th, an increase of 28% compared to the previous year.
The Forbes list is data-driven, analyzing 10 billion data points from the past 12 months to get from an initial eligible universe of marketers from nearly 3000 companies to the 50 chief marketers recognized.
Alongside this annual list, and for the fourth year, Forbes is inducting six CMOs into its Forbes CMO Hall of Fame, recognizing those who would have appeared on the World's Most Influentials list five times. This year's inductees are Enrico Galliera, Chief Marketing and Commercial Officer of Ferrari; Carla Hassan, CMO of JPMorgan Chase; Greg ('Joz') Joswiak, EVP Worldwide Marketing of Apple; Alex Schultz, CMO and VP Analytics of Meta; Alicia Tillman, CMO of Delta; and William White, CMO of Walmart.
The market capitalization of the companies represented by these six Hall of Fame CMOs, adds another $6.35 trillion to an aggregated valuation exceeding $20 trillion.
'These 50 CMOs are the ones who pull ideas, people, resources, and strategies into their orbit,' said Seth Matlins, Managing Director of the Forbes CMO Network. 'They shape decisions far beyond the traditional remit of marketing. They eschew the mere idea of marketing's traditional remit in times that bear no similarity to anything once, now quaintly, resembling the traditional.'
Forbes also named Donald Trump as the 'Unofficial #1' on the 2025 list for his singular influence over and responsibility for global uncertainty and its consequences. Matlins commented: 'Regardless of your politics or nationality, it seems fair to say that no one and nothing is having a greater cause and effect relationship on what does or doesn't come next for global consumers, CMOs, and the companies they help steward, than the current American president.' You can see this story here.
The Forbes list is data driven and along with the company's primary research partner, Sprinklr, and with essential supplemental data and analysis provided by LinkedIn.
This year's honorees will be celebrated at Forbes' World's Most Influential CMOs Luncheon in Cannes, bringing together the global marketing community's most influential thinkers and doers.
Adobe and Salesforce are the Partner sponsors of the World's Most Influential Luncheon. Acxiom, McKinsey & Company and Valtech are the Supporting Level sponsors.
To see the full World's Most Influential CMO list, visit: The 2025 Forbes World's Most Influential CMOs List and for the complete Forbes CMO Hall of Fame list visit: Introducing The 2025 Forbes CMO Hall Of Fame Inductees.
Forbes Media Contacts
Christina Vega Magrini, cmagrini@forbes.com
Feryal Nawaz, fnawaz@forbes.com
Europe Media Contacts
Charlotte Juckes, c.juckes@hawthornadvisors.com
Johanna Pemberton, j.pemberton@hawthornadvisors.com
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
23 minutes ago
- Yahoo
Wall St futures subdued ahead of retail earnings, Fed commentary
(Reuters) -U.S. stock index futures were muted on Tuesday as investors awaited earnings reports from major retailers for insights on the health of the American consumer, and a key Federal Reserve conference scheduled later in the week. Consumer spending accounts for around 70% of the total U.S. economy and traders are keen to know the impact U.S. tariffs have had on corporate forecasts and individual expenditure. Data last week showed the levies had dented consumer confidence in July. Home improvement retailer Home Depot inched up in premarket trading ahead of its quarterly results that could also offer clues on the condition of the housing market. Reports from rival Lowe's as well as big-box retailers Walmart and Target are due later this week. Intel jumped 6.3% after the chipmaker got a $2 billion capital injection from Japan's SoftBank Group. Investors are also waiting for remarks from Fed Vice Chair for Supervision Michelle Bowman later in the day. Bowman, who is under consideration for the central bank's top job when Chair Jerome Powell's term ends next year, has voiced support for at least three interest rate cuts this year to support the labor market, in line with U.S. President Donald Trump's calls for lower borrowing costs. Interest rate futures point to a total of two rate cuts this year worth 25 basis points each, with the first expected in September, according to data compiled by LSEG. "It is perfectly possible to make a case for immediate U.S. rate cuts given the economic damage of trade taxes and policy uncertainty," said Paul Donovan, chief economist at UBS Global Wealth Management. At 05:30 a.m. ET, Dow E-minis were up 20 points, or 0.04%, S&P 500 E-minis were down 0.75 points, or 0.01%, and Nasdaq 100 E-minis were up 4.25 points, or 0.02%. Wall Street's main indexes have recovered since their April lows, when trade uncertainty stuck global markets, and have picked up steam following a better-than-expected earnings season and on the rate-cut expectations. The key event this week is the Fed's annual symposium at Jackson Hole, Wyoming, from Aug. 21-23, where Powell's comments will be scrutinized for any clues on the central bank's outlook on the economy and monetary policy. Offering a spot of relief, ratings agency S&P Global affirmed its 'AA+' credit rating on the U.S., saying the revenue from President Trump's tariffs will offset the fiscal hit from his recent tax-cut and spending bill. On the data front, a report later in the day is expected to show single-family homebuilding in July was lower than the month before, when it dropped to an 11-month low. Palo Alto Networks surged 5.6% after the cybersecurity company forecast fiscal 2026 revenue and profit above estimates, betting on growing demand for its artificial intelligence-powered solutions. Crude prices dropped 1% as traders weighed the possibility that talks between Russia, Ukraine and the U.S. to end the war in Ukraine could lead to the lifting of sanctions on Russian crude, raising supply. Effettua l'accesso per consultare il tuo portafoglio
Yahoo
23 minutes ago
- Yahoo
US stock futures flat ahead of big box retailer results
U.S. stock futures are flat after a listless start to the week as investors stayed sidelined ahead of quarterly results from big box retailers and a conference of global financial leaders later this week. Discount giants Walmart and Target and home improvement company Lowe's are slated to report around midweek. Home Depot is due before the market opens. These earnings can provide a window into how tariffs are affecting companies and consumer spending. Federal Reserve Chair Jerome Powell is set to give a speech at the end of the week at the annual Jackson Hole Economic Symposium of global central bankers and finance chiefs. Investors will be looking for hints Powell may be done waiting to see tariff effects before cutting rates again. The CME FedWatch tool that shows the likelihood that the Fed will change rates at each policy meeting based on market trading suggests a nearly 84% chance of the Fed easing rates in September. Before Powell's speech, investors will get a glimpse midweek of the dissents at the last Fed meeting. Fed governors Christopher Waller and Michelle Bowman voted against the central bank's decision to keep rates unchanged between 4.25%-4.50% last month. It was the first time since 1993 that two governors dissented. At 6:10 a.m. ET, futures linked to the blue-chip Dow added 0.03%, while broad S&P 500 futures slipped -0.06% and tech-laden Nasdaq futures fell -0.05%. Corporate news Palo Alto Networks topped estimates in the last three months of its fiscal year. Its guidance for the first three months of its fiscal year and for the full year also topped expectations. Founder Nir Zuk also is retiring as chief technology officer. Intel is getting a $2 billion investment from Softbank. The Japanese investment firm is buying around 87 million shares, or roughly 2% of Intel's outstanding shares, at $23 apiece. Tegna is in the middle of a bidding war after Sinclair offered to merge its broadcast TV business in a deal that would value Tegna shares at around $25 to $30 apiece, the Wall Street Journal said, citing sources. Tegna is already in advanced talks to sell itself to Nexstar Media Group. Medora Lee is a money, markets and personal finance reporter at USA TODAY. You can reach her at mjlee@ and subscribe to our free Daily Money newsletter for personal finance tips and business news every Monday through Friday morning. This article originally appeared on USA TODAY: US stock futures flat ahead of big box retailer results Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
23 minutes ago
- Yahoo
Social Security's Future: 5 Backup Income Sources Every Retiree Should Consider
Potential cuts to Social Security benefits understandably concerns many retirees. Social Security often comprises a significant portion of income for its near 58 million recipients, according to the Social Security Administration (SSA). A reported insolvency in seven years may create growing unease for those depending on monthly benefits. Be Aware: Check Out: Dual-earning couples may see an $18,100 annual reduction in benefits, according to the Committee for a Responsible Federal Budget (CRFB). Amounts can vary depending on specific circumstances. Taking prudent action now can help provide income to offset any loss in benefits. Before considering any backup income source, retirees should consult with a trusted financial advisor to create a plan. Retirement Accounts IRAs and 401(k) accounts are popular retirement planning tools for many Americans. Roughly 54% of Americans had such accounts in 2022, according to Wisely tapping these accounts can be a good way to complement a reduction in benefits. 'If you have 401(k)s, IRAs or other retirement accounts, it is time to make a plan to access them if your Social Security benefits get squeezed. The challenge is to set up a withdrawal and tax plan that maximizes the income you can get from your retirement accounts across the rest of your life,' said Jay Zigmont, PhD, certified financial planner (CFP) and founder at Childfree Trust. Speaking with an advisor can help seniors create a withdrawal plan. Consider This: An Annuity Annuities often get a bad rap, thanks to fees and other potential charges. While not for everyone, an annuity can be a good fit for some retirees. Fixed annuities commonly have reduced points of entry, making them easier for seniors to purchase. 'One of the most reliable ways to create backup income in retirement is through fixed indexed annuities with guaranteed income riders,' noted Matt Eilers, CEO and Founder of Medalist Wealth Management. 'These income sources grow based on the performance of a stock index, like the S&P 500, but the principal is protected against market volatility, and the income riders guarantee a predictable income payment through retirement.' A Part-Time Job Having a part-time job in retirement may not be desirable, but it can be a good way to supplement Social Security payments. Retirees can earn up to $62,160, as of 2025, before benefits are reduced, according to the SSA. Working a side gig may be attractive, but Zigmont advises seniors to look elsewhere for work. 'While gig work, like driving for Uber, may be popular, it is unpredictable and comes with other costs. Part-time jobs are probably the best bet, as you don't need the benefits,' said Zigmont. Dividend-Paying Stocks Investing in dividend-paying stocks has long been a way for retirees to earn income. Americans can house such investments in both retirement and non-retirement accounts. Holding them in the latter can provide cash flow, and lower-income retirees may face 0% federal tax on them, if they're classified as qualified dividends, according to Fidelity. This strategy poses some risk of placing you in a higher tax bracket and potentially losing the tax deferral benefits found in retirement accounts. Speak with an advisor to identify if this is an option for you. Use Your Home For many Americans, their home is their most valuable asset. If you can downsize, it can free up cash. For example, if your current home is paid off and worth $350,000, and you move to a $200,000 home, that's $150,000 in cash you can claim, before fees tied to selling the house. Such an amount could offset a reduction in benefits. A reverse mortgage is another possibility, but it may not be worth the risks and fees associated with such an action. A reduction in Social Security benefits can cause grave concern for many seniors. Pairing the right backup income source with reduced spending can help mitigate the financial impact. More From GOBankingRates 5 Ways Trump Signing the GENIUS Act Could Impact Retirees7 Luxury SUVs That Will Become Affordable in 2025 This article originally appeared on Social Security's Future: 5 Backup Income Sources Every Retiree Should Consider Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
