Wistia Debuts AI Translation and Voice Dubbing Solution

Martechvibe

16-04-2025

The new features were tested by customers during a beta period in Q1 2025, with Wistia offering 60-minutes of free dubbing to provide a firsthand look at the value.
Wistia, a video marketing platform for businesses, unveiled new artificial intelligence (AI) video translation and dubbing features, complete with lip-syncing, making it the first video platform to offer a complete, end-to-end solution for localisation.
Powered by HeyGen and supporting over 30 languages, these new capabilities enable brands to effortlessly translate, dub and personalise video content directly within the Wistia platform, expanding global reach while delivering authentic experiences to audiences across diverse markets.
With 57% of brands investing more in video in 2025, video content has become a critical element of successful global marketing strategies. Furthermore, 84% of businesses report revenue growth from localisation, underscoring the value of adapting video assets for international audiences. Wistia's new video localisation features help companies scale their content, enhance engagement, improve search rankings and reduce costs – delivering measurable return on investment (ROI).
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'With this launch, we're harnessing the full potential of AI to make it seamless for businesses to connect with audiences around the world,' said Chris Savage, CEO of Wistia.
'Our new localisation capabilities empower brands to transcend borders, unlocking marketing opportunities they never thought possible. It's a transformative moment, allowing brands to easily tap into new markets with a personal, localised touch.'
Wistia users simply upload their video, select from a range of languages and the platform generates AI-powered translations. These translations can range from basic transcripts and captions to fully dubbed versions with lip-syncing, all while maintaining a consistent video file for easy management and distribution. In 2024, nearly half of all videos uploaded to Wistia included at least three accessibility features, up from just 11% in 2021, reflecting the growing focus on video inclusivity.
'We're thrilled to partner with Wistia to bring HeyGen's GenAI video technology to their customers,' shared Kevin Raheja, Head of Product Partnerships at HeyGen. 'This unlocks an entirely new level of global reach and engagement and reflects our shared commitment to making video communication more accessible, inclusive and powerful.'
The new features were tested by customers during a beta period in Q1 2025, with Wistia offering 60-minutes of free dubbing to provide a firsthand look at the value. The response was overwhelmingly positive, with many users praising the ease of use and high quality of the dubbing process.
Beta user Matilyn Meadows, Marketing Manager at Aster Brands, shared, 'This is such a great feature! We've tried it out and received excellent feedback from our team who speak the dubbed languages natively. I see this as a tool we will frequently use.' Customer Frédéric Chênevert, Director of Products at Institut TA, added that it is 'well-executed, super simple to use and, by far, the best tool I've tested so far.'
Wistia's AI-powered video translation and dubbing features are available to all customers on paid plans.
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The Martechvibe team works with a staff of in-house writers and industry experts.
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Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale.
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Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases.
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Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market.
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Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle.
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HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals.
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Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales.
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Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics.
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Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage.
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Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio.
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