Tesco shoppers divided over 'sweet sandwich' in meal deal dubbed 'abomination'
We all love a sweet treat and a sugary pick-me-up in the afternoon, but one major supermarket has left shoppers totally divided over its newest addition to the popular meal deal selection - with one calling it an "abomination".
Tesco has unveiled the Birthday Cake Sandwich, which some have called "delicious," while others have questioned who on earth is responsible for dreaming it up. In any case, it is certainly perfect for marking a special occasion.
At £3, the sandwich consists of "sweet brioche-style bread with cream cheese icing and delicious strawberry jam", as stated on its own packaging. It can be combined with a snack and beverage as part of the current meal deal offer.
"Get it while you can," the wrapper states. "Enjoy the sweet brioche-style bread with cream cheese icing and delicious strawberry jam. An all-time favourite treat in an all-time favourite deal."
Bella Hill, a content creator, shared news of the product after discovering it at her local Tesco branch on Monday, August 4.
Bella uploaded a TikTok featuring the dessert-inspired sandwich, with her initial reaction being that the concoction looked like "colourful coleslaw".
Before eating it, she revealed she "felt like she was doing a Bushtucker Trial". She dramatically told her followers: "I would rather eat a bug than eat that."
After taking a bite, Bella let the flavours sink in before revealing: "The after-taste is like Victoria Sponge Cake. If you like icing and strawberry jam, you're going to absolutely love that. The bread is delicious."
Bella rated her experience a 6/10, and the comments poured in within an hour.
Shoppers were swift to draw comparisons between this fresh Tesco offering containing 31g of sugar and the internet sensation that was M&S's strawberries and cream-filled sandwich. The Red Diamond Strawberry and Creme sandwich was priced at £2.80, launched around Wimbledon time in June 2025, and dominated social media.
But M&S soon became the butt of the joke after Aldi - once again - re-launched their supermarket feud.
The budget retailer is known for its witty social media banter, especially at the expense of M&S, and following the Colin Vs Cuthbert caterpillar cake debacle, Aldi took aim at the strawberry and cream sandwich.
Aldi responded to M&S's new creation by 'launching' their own spoof sando, mocking their rival's posh version. The German supermarket's version features carrots and cream on a soft sweetened loaf.
However, not everyone was impressed with Tesco's attempt, with one person on another platform complaining: "This is getting ridiculous now!"
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Another chimed in: "What are they going to come up with next? I can't think of anything worse!"
Another critic expressed their dismay, writing: "Jeez they will put anything between a couple of slices of bread these days! Just because you can doesn't mean you should!"
Tesco offers its meal deal for £3.60 with a Clubcard or £4 without. Tesco states that this price is for the standard meal deal, which includes a choice of a sandwich (now featuring cake), wrap, pasta, or salad, plus a snack and a drink.
The Birthday Cake Sandwich is being promoted as a limited edition item, meaning it won't be on the shelves indefinitely. Those curious to sample it should check out the supermarket's grab-and-go section.
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